Tuesday, January 12, 2016

Nissan Big Bang Year: A Look Back In 2015




Nissan Philippines has all the reasons to celebrate last January 8 at the Revel Bar in Uptown Bonifacio. It has been a record year in 2015 and NPI President and Managing Director Mr. Antonio Zara can't be nothing but happy. 


NPI President and Managing Director Mr. Antonio Zara
with NPI General Manager for Marketing Mr. SJ Huh

"We are proud to say 2015 has been an exciting year for Nissan in the Philippines."Antonio Zara, President and Managing Director of NPI said. "From innovation through a strong product lineup and the introduction of new car models to the market, to exciting new programs, we have gone far in establishing our brand of motoring excellence in the Philippine automotive scene. Through the support of our loyal customers, new associates, and friends from the media, we can now say that Nissan is truly back."


Toti's Top Ten List for 2015



10. Falling for the Laoag sand dunes

It was a fun adventurous day last March when a group of media contingents conquered the sand dunes in Ilocos Norte while the new tough and smart Nissan Navara NP300 pick up truck showed off its power. The success of the Nissan Navara NP300 in the local automotive scene mirrors its performance globally, as the vehicle was also awarded the International Pick-Up Award  in Lyon, France. 

9. Meeting a Korean celebrity at the Higantes Festival

It's Psy of the Gangnam Style phenomenon meets Nissan Philippines General Manager for Marketing Mr. SJ Huh at the Higantes Festival.

2015 saw NPI teaming up with the Tourism Promotions Board (TPB), the marketing and promotions arm of the Department of Tourism (DOT), in the "Visit the Philippines, Drive to Discover with Nissan" project that promote local tourism through road travel, in support of the DOT's "It's More Fun in the Philippines" campaign. It kicked off at the Higantes Festival in Angono, Rizal, where select media drove the new Nissan Almera.

Read more about Nissan Almera HERE

8. Botchi the tour guide and driving the Nissan GTR at Nissan 360

7. Toti's invalid time at the Nissan GT Academy

For the first time ever, the Nissan GT Academy Asia was held in the Philippines. The program seeks to find the best aspiring race car driver through a virtual competition to test their racing skills. From among the 15,000 participants, 6 Filipino gamers advanced to Silverstone Race Circuit in the UK to compete with the best gamers in Asia in a real motorsport combat. A Filipino virtual gamer and motorsport enthusiast, 26-year old Joward Policarpio, emerged victorious to become the first Nissan GT Academy Asia Champion.

Read more about the Nissan GT Academy HERE

6. SJ Huh smiling with big eyes during the TOTY-P Awarding

As a testament to the successful introduction of its new products to the market, Nissan gathered a number of accolades for its best-selling vehicles, including the 2015 C! Magazine Best Compact SUV and 2015-2016 Autofocus People's Choice Best Design for Midsize SUV Award for the Nissan X-Trail; the 2015-2016 Autofocus People's Choice Best Value for Money Van for the Nissan NV350 Urvan; the 2015 Car Awards Group Inc. (CAGI) Best Subcompact Crossover SUV for the Nissan Juke; and the 2015 CAGI Best 4x2 Pick-Up and Truck of the Year Award for the Nissan NP300 Navara.

5. Toti's screen test to replace James Deakin

4. Nissan dealership expansion

Nissan ramped up its nationwide presence, starting with the expansion of its dealership network with 11 new dealers in key cities and provincial areas in 2015.

To bring the brand even closer to its customers, Nissan also unveiled an industry first: the Nissan Parts Online. The Nissan Parts Online is a new online shopping platform where customers can easily view and purchase genuine parts, accessories and merchandise in the comfort of their homes. Products are showcased in an online catalogue, and can be easily searched by car part, year, or vehicle model. Car owners can then purchase these items and have it delivered to their homes within 24 hours in Metro Manila, with no delivery charge.

Read more about Nissan Parts Online HERE

In line with Nissan's commitment to delivering exceptional customer experience, the company held its 2nd Nissan Service Technician Excellence Competency Award (NISAC) at the Nissan Training Center in Sta. Rosa, Laguna. The competition, designed to showcase the technical skills and knowledge of the Nissan Technicians and the customer service relations management skills of the Service Advisors, is seen to boost the standards of the Nissan after-sales group.

3. Record Nissan Performance

Nissan Philippines Inc. continues to deliver on its promise of "Innovation that Excites" as it ends 2015 with a record  60% growth in vehicle sales. 

Nissan's success locally is reflective of its global success as Nissan was named as one of the top global brands for 2015, according to Interbrand's "Best Global Brands Study". The company was ranked at 49, up from 56 in 2014 and 90 with a brand valuation of $3.819B from the company's inaugural appearance on the list in 2011. This made Nissan the fastest-rising automotive brand in this year's study.

2. Building houses with Habitat for Humanity

With all the successes for the company in 2015, Nissan Philippines gave back to the community by partnering with Habitat for Humanity Philippines (HFH-P). Nissan Philippines concretized its tie-up by donating a NV350 Urvan and a NP300 Navara Pick-Up to HFH-P during the signing of the Memorandum of Agreement.

Later in the year, NPI and HFH-P conducted a Shelter Rebuild Drive in Oras, Eastern Samar for typhoon Ruby victims, as well as spearheaded a house building project at Bistekville 5 in Barangay Payatas, Quezon City.

1. Unwavering media support for Nissan Philippines




"Being named as one of the world's most valuable brands for 2015, we take on the challenge of bringing the company, and the country, further up the road to progress, as we continue our drive for excellence in the coming days,"Zara said. "Expect new things, new innovations to come, as we at Nissan makes it happen."


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