More than a week ago, I got the chance to join the "20 Seconds of Fame" made available by Lacoste to the first 1,212 facebook fans all over the world. 

LA MACHINE L.12.12 is a spectacular mechanical and virtual installation which will be exhibited at New York’s Grand Central Terminal from the 19 – 27 September 2011. Constructed from hexagonal modules, resembling the scaly texture of a crocodile, LA MACHINE L.12.12 was created especially to mark the transformation of LACOSTE’s classic L.12.12 polo into a new fragrance collection. 

Photo courtesy of www.facebook.com/Lacoste

The installation will combine innovative design with special user-generated videos. Users can then watch as their video is remixed live – a process filmed by 2-3 cameras – before being shown on LA MACHINE L.12.12 for everyone to see. With 35,000 limited time slots available, it’s an exclusive opportunity not to be missed. 

Just head to www.lamachinel1212.com to secure a place for your video – it’s open from September 19th 2011, but it’s first come, first served so be quick and make sure you don’t miss out.