Wednesday, September 21, 2011

Eau de Lacoste L.12.12 Fragrance Collection

More than a week ago, I got the chance to join the "20 Seconds of Fame" made available by Lacoste to the first 1,212 facebook fans all over the world. 

LA MACHINE L.12.12 is a spectacular mechanical and virtual installation which will be exhibited at New York’s Grand Central Terminal from the 19 – 27 September 2011. Constructed from hexagonal modules, resembling the scaly texture of a crocodile, LA MACHINE L.12.12 was created especially to mark the transformation of LACOSTE’s classic L.12.12 polo into a new fragrance collection. 

Photo courtesy of

The installation will combine innovative design with special user-generated videos. Users can then watch as their video is remixed live – a process filmed by 2-3 cameras – before being shown on LA MACHINE L.12.12 for everyone to see. With 35,000 limited time slots available, it’s an exclusive opportunity not to be missed. 

Just head to to secure a place for your video – it’s open from September 19th 2011, but it’s first come, first served so be quick and make sure you don’t miss out.

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