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The ongoing pandemic may have changed the way we do things but continuing traditions of good deeds remains. Recently, SM City Masinag and SM City San Mateo turn over 600 pieces of SM Bears of Joy for the children of its surrounding communities. 


Antipolo City Mayor Andrea Ynares (center) and CSWD representative Frescian Canlas (2nd from left) receive 300 donated SM Bears of Joy from the shoppers of SM City Masinag. Turning over the SM Bears of Joy are SM City Masinag Assistant Mall Manager Raymond Bonifacio (2nd from right), Public Relations Manager Vaniza Pachoco (right) and Marketing Manager Khristine Lenon (left).

The SM Bears of Joy is charity-driven project by SM Cares every Christmas Season. Shoppers who purchased a pair of teddy bears for P200 take home a teddy bear while another goes to a chosen charity of SM. While children beneficiaries are bound to stay at home to follow health protocols, the office of the City Social Welfare Development of Antipolo and the teachers of Inigan and Balagbag Elementary Schools in Rodriguez are to distribute the SM Bears of Joy to children’s individual homes. 


The children of Sitio Balagbag in Rodriguez, Rizal will receive SM Bears of Joy from the shoppers of SM City San Mateo. Turning over the bears are SM City San Mateo Building Admin Manager LaviƱa Atacador (3rd from right) and Marketing Officer Dandrene Tan.


The SM Bears of Joy for 2020 honor few of the frontline workers – doctors, nurses, police and soldiers who selflessly offer their service in this challenging times. It hopes to inspire the children to continue pursuing their dreams even when the situation is physically limiting for them. 

The SM Christmas Bears of Joy is an annual project of SM Cares, the Corporate Social Responsibility arm of SM Supermalls in partnership with Toy Kingdom.