Crazy Carabao champions Filipino-made premium craft beer innovation

12/4/23

Local premium craft beer brand Crazy Carabao may have already captured a strong following among liquor enthusiasts and built partnerships with high-end bars and restaurants nationwide, but it’s not about to rest on its laurels as it continues to keep the brand fresh and interesting with the introduction of distinctive styles of beers, an updated website and a more attractive packaging that pays homage to its Filipino roots. 

These exciting milestones were recently celebrated during a recent Superhero-themed launch held at the new Odd Seoul 2 Bar in Quezon City. Hosted by the country’s popular multi-media personality Sam YG and Tiktok superstar Sammy J, the event gave guests the perfect opportunity to get to know the brand, enjoy the different Crazy Carabao variants with food pairings; beer drinking games, beer pong, and much more. 

Crazy Carabao has undoubtedly come a long way – what started out as a dream among friends after watching a Manny Pacquiao fight in Las Vegas, slowly turned into a reality with the acquisition of an abandoned building in Sta. Rosa, Laguna for brewery. With countless of beers brewed and drank, Crazy Carabao was officially launched in the market in 2014.

Now approaching its 10th year, Crazy Carabao takes pride in being a major player in the Philippines’ craft beer industry. Despite its growing popularity, Crazy Carabao is still brewed in small batches, with the same passion and dedication for quality and creativity. Drinkers can taste the natural freshness of the ingredients – malts are imported from Australia and Europe, and hops, which provides the bitterness, aroma and style, are grown in Yakami Valley located next to Seattle, USA, which is said to have some of the most fertile soil in the world, made richer with the ice water from off the Cascade Ranges.

The same principle in using fresh and premium ingredients is followed in the brand’s newest offering – the Newtons Noggin Apple Cider which has a fruity, fresh, and mild kick. It complements Crazy Carabao’s other existing products, namely Pilsner, Pale Ale, Wheat, Golden Ale and India Pale Ale. 

True to its roots, Crazy Carabao has updated the look of its packaging, paying tribute to its Filipino roots. To accompany the beer’s awesome taste, each Crazy Carabao bottle is now adorned with a single beaming color that shows vibrancy through the sunrays accentuated by symbols of Pinoy culture such as the Chocolate Hills, the jeepney, butanding, among others. 

On top of the new Crazy Carabao drink and packaging, the brand has also updated its website (https://crazycarabao.ph/) featuring a more vibrant design, with pages that are easier to navigate and, most importantly, a Beer Finder feature that lets users easily find the nearest outlets that sell Crazy Carabao – from bars, restaurants, groceries and stores around the country. 

Currently, Crazy Carabao is available in top bars and restaurants across Metro Manila, including most of the 5-star hotels in the country and in all the main retailers such as S&R, The Marketplace, Landers Superstore, as well as in Lazada, Shopee, and many other top online stores.

“Our goal as a craft beer company is to help many more Filipinos enjoy the different notes and unique styles of beer. Our following is rapidly growing and we want to keep it fresh and interesting for them by expanding our product portfolio to target the varying tastes of our customers,” said Brad Hannam, one of the founders of Crazy Carabao. 

“We would like to thank you for keeping our beers flowing for these past years. Our goal and hope is that our beer touches your lips in many more years to come and to bring quality-made products and exceptional experience to each and every Filipinos! “ added Grace Vicencio, Crazy Carabao’s Sales Manager. 

To know more about Crazy Carabao, visit https://crazycarabao.ph/ and follow its socials: Facebook (https://www.facebook.com/crazycarabao) and Instagram (https://www.instagram.com/crazycarabao/).