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Maya’s KEMELEC Campaign Lets Fans Vote for Miss Universe Philippines 2026 with Dogshow Divas
Thursday, April 09, 2026
Pageant season just got even more interactive.
This year, Maya is giving fans a real voice in the journey to the crown as the Official Voting Partner of Miss Universe Philippines 2026. In a playful and culturally on-point campaign, the digital bank teams up with the beloved Dogshow Divas duo, Baus Rufo and Macoy Dubs, to launch KEMELEC — a witty, pageant-meets-politics concept that turns fan support into actual votes.
From pasarela critiques to Q&A commentary, this campaign makes every pageant moment more fun, more interactive, and more personal for Filipino fans.
KEMELEC: A Clever Spin on Pageant Voting
Miss Universe Philippines has always been known for iconic runway moments, national costume reveals, and unforgettable Q&A rounds.
But for 2026, there’s a major twist: fans now have a meaningful way to influence the outcome.
Maya’s KEMELEC campaign cleverly borrows from the language of elections, positioning Baus and Macoy as the official “Kemessioners” who guide supporters through all the latest MUPh updates, commentary, and most importantly, the voting process.
The result is a campaign that feels timely, witty, and incredibly shareable on social media.
How to Vote for Your Miss Universe Philippines Bet via Maya
For the first time in Philippine pageant history, public participation plays a more active role in supporting delegates throughout the competition.
Through the Maya app, fans can:
- Get free daily votes
- Purchase additional votes
- Join live scoring during Coronation Night on May 1 through a Premium Pass
This makes fan support more than just online cheering. It becomes part of the candidate’s journey.
Voting Periods
Fans can cast their votes during the following windows:
- April 5 to 11
- April 12 to 18
- April 19 to 25
Step-by-Step Voting via Maya
Voting is simple and seamless:
- Open the Maya app
- Tap the MUPh 2026 tile
- Select your preferred candidate
- Claim your free daily votes or buy more votes
This easy process makes it accessible for pageant fans to support their chosen queen every day.
Traditionally, pageant outcomes have been determined solely by judges and selection committees.
This year, while the final results still remain anchored in both public participation and the Selection Committee’s evaluation, fan votes now become a more visible and meaningful part of the overall journey.
It shifts the pageant experience from passive viewing to active participation.
For loyal pageant followers, this makes every pasarela turn, interview answer, and preliminary performance even more exciting.
What makes this campaign stand out is how culturally relevant it feels.
The KEMELEC concept taps into Filipino humor, pop culture, and the country’s deep love for pageants, while using Dogshow Divas’ signature wit to make the campaign instantly relatable.
At the same time, Maya smartly positions itself at the center of a major national conversation, blending entertainment with digital convenience.
If you’re following this year’s Miss Universe Philippines journey, this is your chance to do more than cheer online.
This time, you vote, you decide, you crown.







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