Jollibee brings Filipino stories together through the Philippines’ No. 1 QSR creator community

Jollibee brings Filipino stories together through the Philippines’ No. 1 QSR creator community

Wednesday, November 11, 2026

From capturing the energy of local festivals to sharing their favorite meals and everyday Jollibee moments, Filipino content creators are finding more ways to bring their own stories to a brand that has long been part of Filipino life.

Now, Jollibee Philippines is bringing these voices together through JolliCreators, its nationwide creator community and the No. 1 creator community in the Philippine quick-service restaurant (QSR) industry.

“While traditional influencer partnerships have helped us reach more people, we also wanted to become more present in the everyday conversations of Filipinos. Beyond reach, what matters is building trust and genuine connections," said Dorothy Ching, vice president for marketing of Jollibee Philippines. "Through JolliCreators, we’re bringing together people who genuinely enjoy Jollibee and giving them the opportunity to share their own experiences with the brand, in their own ways and with their own communities."

With more than 400 members across the country, JolliCreators is giving creators of different backgrounds, interests, and audience sizes a platform to share their experiences with Jollibee, connect with fellow storytellers, and bring the brand closer to the communities they belong to.

One brand, hundreds of Filipino stories

JolliCreators brings together creators with different audience sizes, backgrounds, and content styles. Alongside personalities with established followings are everyday storytellers who have built connections with audiences through shared interests and experiences.

Regional creators also bring local perspectives to the community, sharing Jollibee-related content during celebrations and cultural events such as Sinulog in Cebu, Dinagyang in Iloilo, and Panagbenga in Baguio.

These stories allow Jollibee to connect with Filipinos beyond traditional brand campaigns, reaching audiences through familiar voices and experiences they can relate to.

“JolliCreators adds more heart to the Jollibee brand by allowing us to connect with Filipinos through their own stories and experiences. As consumers evolve, so do the ways they discover and connect with brands, and we need to evolve with them," shared RJ Rodillo, head of digital communications and public relations of Jollibee Philippines. "Through this community, we’re giving more Filipinos a voice in how Jollibee is experienced and talked about, making it not just a brand they enjoy, but one they feel they are part of."

More than creators, a community built around joy

Beyond participating in campaigns, JolliCreators members have opportunities to develop their creativity, connect with fellow creators, and share personal experiences with a brand that has been part of many Filipino childhoods and family moments.

For some, being part of the community also means having a platform to tell stories from their own hometowns and connect with people who share similar interests.

“I'm really honored to be part of the first batch of JolliCreators. It means a lot to me that Jollibee believes in what I can do as a creator. I may not have a huge following, but knowing that the brand trusts me to create content that people can relate to makes me feel that I belong here," said Vanessa Lavadia, also known as Always The Funny Girl, a nanocreator. "Being a JolliCreator has also allowed me to share more than just food. I get to show how Jollibee brings people together, creates special moments, and gives families and friends more reasons to enjoy time around the table.”

Others point to the memorable experiences and relationships they have gained through JolliCreators, highlighting how being part of the community has become meaningful beyond the content they create.

“It's been such a fun and memorable experience to be a JolliCreator. Growing up, Jollibee has always been part of our food and childhood memories," shared Jhon Eric Sombrado of Kainan

Sa South, a macrocreator. "That's why I'm happy to be part of a community that helps keep that love alive and share it with more Filipinos. It also inspires me and my fellow creators to keep doing what we love and sharing content that people can enjoy and relate to.”

As JolliCreators continues to grow, Jollibee is opening more opportunities for Filipino creators to share their perspectives, celebrate their communities, and become part of the stories surrounding a beloved homegrown brand.

Because today, connecting with people is about more than simply telling them a story. It is about giving them the chance to tell their own stories. And through JolliCreators, every creator has a story to share, with more ways to spread joy along the way.

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Watsons November Nationwide Sale Offers Up to 85% Off

Watsons November Nationwide Sale Offers Up to 85% Off

The three-day sale runs from November 13 to 15, with product discounts, a ₱185 shopping discount, GCash prizes and other rewards for shoppers.

The holiday shopping season is picking up, and Watsons Philippines is giving shoppers another reason to check their lists early. Its final November Nationwide Sale for the year runs from November 13 to 15, 2026, with discounts of up to 85% on selected products, special shopping offers and chances to win prizes.

Available across more than 1,200 Watsons stores nationwide, as well as through the Watsons app and website, the sale covers health, beauty and personal care essentials. SB19, the Kings of P-Pop, are also part of the campaign, which celebrates the 185-year legacy of A.S. Watson.

Save up to 85% on health and beauty finds

The biggest draw is the chance to get selected products at up to 85% off. The sale includes items across Watsons' health and beauty ranges, making it an opportunity to replenish everyday essentials or try products that have been on your shopping list.

Health brands featured in the promotion include Watsons Generics, Meiyi, Salonpas, Contractubex, Met, Myra Ultimate, Belo, Hyastad, Regroe and Hygienix.

For beauty and personal care, shoppers can look out for deals on products from Garnier, Pond's, Neutrogena, Olay, Dr. G, Vaseline, Luxe Organix, Pink Dolly, Pretty Secret and Dr. O, among others.

Since discounts may vary by product, check the sale tags and listings before adding items to your cart.

Get ₱185 off with a minimum spend of ₱1,850

Watsons is also offering a ₱185 discount on a minimum purchase of ₱1,850. This can help bring down the cost of a larger purchase, whether you're stocking up on household and personal care essentials or choosing a few beauty items.

Check the applicable offer terms and redemption instructions at the store or shopping platform before checkout.

Pay with GCash for a chance to win ₱18,500

There is another incentive for shoppers who use GCash to pay during the November Nationwide Sale.

Watsons will select 20 lucky winners, each receiving ₱18,500 in GCash credits. The campaign encourages shoppers to make their purchases using GCash for a chance to join the draw.

The prize is not guaranteed with every transaction, so check the official promotion mechanics for the complete details.

Watsons Club members can unlock more perks

Watsons Club members can look forward to additional benefits during the sale, including exclusive offers, stackable discounts and bonus points on selected products.

Look for items marked with green tags in participating Watsons stores and online. Those who have not joined yet can register through the Watsons app to access membership benefits.

The retailer is also working with VYBE by BPI, Metrobank, RCBC and MariBank on additional payment perks and cashback offers. Availability and qualifying conditions may differ depending on the partner and transaction.

Spend ₱2,000 online for a chance to win holiday prizes

Shoppers making purchases through the Watsons app can also take part in an instant-win promotion.

Spend ₱2,000 online through the Watsons app for a chance to win from a pool of prizes worth a reported ₱11 million. Prizes include streaming subscriptions, movie passes and travel vouchers.

After making a qualifying purchase, enter the corresponding code at instantwinwithwatsons.com/enter to check whether you've won.

Shop the Watsons November Nationwide Sale

The Watsons November Nationwide Sale takes place from November 13 to 15, 2026. Shoppers can visit any of the more than 1,200 Watsons stores nationwide, browse the Watsons app, or shop through the Watsons Philippines website.

With health and beauty essentials, member-exclusive offers and several opportunities to enjoy extra rewards, the three-day sale offers plenty to browse ahead of the holidays.

For announcements and updates, follow Watsons Philippines on Instagram at @watsonsph, Facebook at @WatsonsPH, and TikTok at @watsonsphilippines.

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HONOR 600S Promo Winner Enjoys ₱1M Shopping Spree at SM Lanang

HONOR 600S Promo Winner Enjoys ₱1M Shopping Spree at SM Lanang

Winning a million pesos worth of shopping credits is a memorable way to celebrate a smartphone purchase. For Mary Ann D. Asis, the HONOR 600S PHP 1 Million Shopping Spree Promo made that experience possible, giving her the opportunity to shop for her favourite items at SM Store in Davao City.

HONOR Philippines officially awarded Asis ₱1 million worth of SM Gift Passes during a special ceremony at SM Lanang on November 11, 2026. Representatives from HONOR Philippines and SM Store joined the celebration as the lucky winner received her prize.

The awarding marked the highlight of the promotional campaign, which gave one customer the chance to enjoy a shopping spree worth ₱1 million.

A million-peso shopping experience at SM Lanang

Following the ceremony, Asis headed inside SM Store to begin her shopping spree. She explored different sections and selected the items she had been looking forward to, gradually filling her shopping carts with purchases using her SM Gift Passes.

For the winner, the experience was made even more meaningful by her appreciation for the smartphone that brought her into the promotion.

"Masaya na naging part ako ng promo na ito at nanalo ng PHP 1 million worth of SM Gift Passes. Maganda rin talaga ang HONOR 600S kasi matagal siyang malowbat, durable din, at pwede mong i-convert into video ang mga images mo. Maganda rin ang feature na iyon. Snapdragon na rin siya kaya mabilis na," said Asis.

Her comments highlighted features she particularly appreciated about the HONOR 600S, including its battery life, durability, image-to-video capability and Snapdragon processor.

HONOR 600S combines AI features and everyday convenience

The HONOR 600S brings together AI features, a versatile camera system and a long-lasting battery designed to support everyday smartphone use.

For Asis, the phone's ability to turn images into videos was among the features that stood out. She also mentioned its battery performance and speed as reasons she enjoyed using the device.

Through the ₱1 Million Shopping Spree Promo, HONOR Philippines extended the customer experience beyond the smartphone itself, giving one lucky participant an opportunity to enjoy a memorable shopping trip.

Celebrating customers through special experiences

The awarding at SM Lanang reflects HONOR Philippines' efforts to bring customer-focused promotions and experiences closer to its supporters.

For Asis, the campaign delivered a particularly memorable reward: a million-peso shopping spree at SM Store, where she could choose items she wanted for herself.

It was a celebration that brought together technology, shopping and a little extra holiday-season excitement in Davao City.

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Vista Manors’ 4Rs of Resort Living: Relaxation, Recreation, Relationships, and Readiness in Vertical Villages

Vista Manors’ 4Rs of Resort Living: Relaxation, Recreation, Relationships, and Readiness in Vertical Villages

Driven by strong demand for leisure, Philippine domestic tourism spending rose to PHP 3.26 trillion in 2025. Vista Manors addresses this market driver by integrating resort-inspired living directly into daily household routines. Instead of waiting for weekend getaways, residents find relaxation within their development—a framework that transforms basic condominiums into assets that support wellness, active lifestyles, and long-term financial growth.

Bringing leisure into everyday life

Resort living begins with relaxation because rest becomes richer when residents can spend time together. Swimming pools offer a change of pace: a morning dip can start the day, while an afternoon swim can be a family activity. Game rooms extend enjoyment indoors with group pursuits that give residents reasons to laugh and linger. Play parks give children space to imagine and interact.

By embedding leisure infrastructure directly into the developments, Vista Manors integrates recreation into daily schedules, building stronger community ties right at home.

Fitness that builds stamina

Fitness facilities turn wellness into a lifestyle. Gyms provide spaces for conditioning and structured exercise, helping residents effortlessly balance physical training with demanding professional or academic schedules.

Beyond high-impact training, roof decks and landscaped pocket gardens provide spaces for low-impact recreation, walking, and mindful cooldowns. Integrating this diverse wellness infrastructure directly into the vertical community reduces commute friction. It accommodates all fitness levels—nurturing the health and resilience required for both personal and professional excellence.

Social settings for fellowship

Clubhouses and function halls serve as central venues for milestone celebrations, complemented by intimate lounges designed for quieter neighborly interactions.

Here, shared amenities cultivate closeness, comfort, and collective identity—turning pleasantries into meaningful personal networks and deepening residents' attachment to their surroundings beyond private sanctuaries.

The Intersection of Work, Study, and Living

Dedicated amenities give residents the structure they need to balance personal goals with professional execution. On-site study halls offer students distraction-free environments, while versatile social rooms easily transition into collaborative co-working spaces for professionals.

By establishing functional boundaries, these condominiums ensure private units remain relaxing sanctuaries while specialized communal zones deliver the focus required for sustained productivity.

Safeguards for serene living

Resort residences reach their fullest value when relaxation and recreation thrive within secure surroundings. Controlled entry points, monitored common areas, and efficient property management deliver protection across the vertical village. This security safeguards residents and gives families, students, and professionals peace of mind.

Vista Manors transforms resort living into a daily lifestyle rhythm designed for long-term growth. Integrated safety and recreation allow residents to reset and connect deeply. What begins as leisure quickly evolves into greater personal capability, ensuring richer living today and resilient progress tomorrow.

Learn more about Vista Manors vertical villages nationwide. Visit www.vistamanors.com.ph and follow @VistaManorsOfficial.

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Give Laundry Days a Powerful Upgrade This 11.11 with Samsung’s New Washing Machines

Give Laundry Days a Powerful Upgrade This 11.11 with Samsung’s New Washing Machines

Bring home a Triple Power Twister wash at up to 30% off when you pre-order Samsung’s new 8kg top load washing machine from November 11 to November 25

Your laundry days just got more effective with Samsung’s 8kg and 8.5kg top load washing machines, bringing power to every wash. This November 11, upgrading your wash routine is easier than ever and even more rewarding when you pre-order the new Samsung washing machines for up to 30% off.

Designed to deliver a thorough clean powered by its Triple Power Twister suite of features, the latest laundry innovations from Samsung feature advanced washing technologies to tackle even the toughest dirt and stain, giving you a deeper and more effective clean for every cycle.

Maximum Cleaning Power with All-New Triple Power Twister

From muddy clothes after a weekend adventure, sweat-soaked workout gear, to everyday spills on your linens and sheets, some laundry loads need more than just an ordinary wash. Samsung’s new 8kg and 8.5kg top load washing machines are built with innovative washing technologies to deliver a more powerful, effective clean with less effort.

The machine’s Triple Power Twister feature brings together three washing technologies to give every load a heavy-duty wash. BubbleStorm™ helps detergent penetrate fabrics 2.5x faster, cleaning dirty laundry more thoroughly.

Simultaneously, Dual Storm™ technology generates a water vortex to deliver a more intense washing process. For heavily soiled laundry, Intensive Wash deep soaks your wash load to give stubborn stains the extra cleaning power it needs. The machine’s Adaptive Pressure technology ensures your laundry routine remains uninterrupted, despite lower water pressure in the area.

Aside from powerful cleaning thanks to Triple Power Twister features, the new washing machines bring added convenience and efficiency, thanks to SmartThings connectivity and AI Energy Mode. Digital Inverter Technology, backed by a 10-year warranty, also works together with the machines’ Tub Clean to support long-term reliability.

Upgrade Your Laundry Days This 11.11

Your laundry days are about to get easier with Samsung’s new top load washing machines, available in 8kg and 8.5kg capacities.

Plus, you can save 30% on the 8kg top load washer. Get the washing machine for only PHP 16,096 from PHP 22,995 when you pre-order exclusively online. Pre-order period runs from November 11 to November 25, 2026.

Protect your household investment with the Samsung Care+ Premium, available exclusively on the Samsung Online Store or the Shop app. Get extended warranty coverage of up to two years and a range certified expert services for as low as PHP 5,799/year*.

To know more about Samsung’s laundry innovations, visit https://samsung.com/ph/ or your nearest authorized reseller nationwide.

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Maya Returns as PBB Collab 3.0 Voting Partner with Fan Rewards

Maya Returns as PBB Collab 3.0 Voting Partner with Fan Rewards

Following the excitement of another season inside Bahay ni Kuya, fans of Pinoy Big Brother Collab 3.0 have another reason to open their Maya app. Maya is back as the show's Official Voting Partner, giving viewers a convenient way to support their favourite Housemates while offering eligible new users cashback and other financial perks.

This season brings together personalities from the Kapamilya and Kapuso networks, with the Housemates competing individually for the Big Winner title. With different personalities, strategies and challenges unfolding inside the house, viewers can cast their votes through Maya to help save their favourites.

Meet the Kapamilya and Kapuso Housemates

The Kapamilya group includes Robbie Jaworski, Nathan Garcia, Cianne Dominguez, Gehlee Dangca, Shea Valerio, Calix Esguerra, Jeo Ong and Primo Alterado.

Representing the Kapuso side are Anthony Constantino, Bela Arcal, Ethan Benares, Lans Nagal, Mikee Quintos, Nicole Fortuna, Raheel Bhyria and Winwyn Marquez.

With 16 personalities bringing their own stories and strategies to the competition, fans have plenty of reasons to choose the Housemate they want to support.

First PBB vote comes with up to ₱50 cashback

For new Mayamayans, the first vote can come with an added reward.

New users who sign up and upgrade their Maya accounts can receive 100% cashback on their first PBB vote, up to ₱50. This gives eligible first-time users a chance to try the voting feature while getting their qualifying transaction reimbursed within the promotional limit.

To vote, simply:

1. Open the Maya app.
2. Tap the PBB icon.
3. Choose the Housemate you want to support.
4. Follow the in-app instructions to cast your vote.

The cashback offer applies to the eligible user's first PBB vote and is capped at ₱50. Fans should check the promotion's terms and conditions in the app before voting.

More ways to make the most of Maya

Maya is also highlighting its savings features alongside the PBB partnership.

According to the announcement, new Maya users can unlock up to 15% interest per annum when they deposit at least ₱1,000 from their Maya Wallet into Maya Savings during their first month. They may continue earning boosted interest in succeeding months by completing qualifying everyday transactions.

These can include activities such as paying bills and shopping online, subject to the applicable savings promotion mechanics.

First-time Maya Savings users may also qualify for a free Maya Card after opening an account and completing the required activities. The card offers 1% cashback on eligible purchases, subject to the applicable terms and conditions.

For fans who want to manage their money while enjoying the season, these offers provide additional reasons to explore Maya beyond its PBB voting feature.

Save or Spend returns inside Bahay ni Kuya

The Maya partnership also brings back the Save or Spend task, where Housemates face decisions involving money, priorities, strategy and teamwork.

The activity brings familiar financial choices into the PBB house, asking participants to think about when to save and when to spend. It also gives viewers an entertaining way to see how different personalities approach decisions involving limited resources.

Beyond the competition, the task puts everyday money management into a setting that fans can relate to.

Where and when to watch PBB Collab 3.0

With individual gameplay and a new mix of Kapamilya and Kapuso personalities, Pinoy Big Brother Collab 3.0 continues to give viewers plenty to follow inside Bahay ni Kuya.

Catch the show on GMA Network at the following times:

Monday to Friday: 9:35 PM

Saturday: 6:15 PM

Sunday: 4:55 PM

Episodes are also available through Kapuso Stream, the ABS-CBN Entertainment YouTube channel and iWant.

Whether you're supporting a familiar personality or cheering for a new favourite, Maya gives fans another way to take part in the PBB experience. And with its additional banking features, the partnership brings voting, rewards and everyday money decisions into one app.

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Make Christmas Delicious for the One Who Makes It Happen

Make Christmas Delicious for the One Who Makes It Happen

Christmas gatherings are something many Filipinos look forward to, but behind every memorable handaan is often one person making sure everything comes together. From planning the menu and managing the budget to preparing food and welcoming guests, the punong-abala can have a full day before the celebration even begins.

This Christmas, foodpanda wants to make sure that the person taking care of everyone else gets to enjoy the festivities, too.

Through its Make Christmas Delicious campaign, foodpanda is recognizing Filipino holiday hosts and offering convenient ways to prepare for gatherings, whether that means ordering food, having groceries delivered or getting other essentials without making another trip outside.

Making room for the punong-abala at the Christmas table

For many Filipino families, the holiday handaan is about more than the food. It's a chance to reconnect, share family favourites and make memories around the table.

But hosting can also mean juggling several responsibilities. There are dishes to prepare, guests to accommodate and last-minute additions to consider. The person coordinating everything may end up spending much of the celebration making sure everyone else is comfortable.

foodpanda's Make Christmas Delicious campaign puts this often-overlooked host at the centre of the holiday conversation. The idea is simple: make some parts of hosting easier so the punong-abala can spend less time managing preparations and more time enjoying the gathering.

"Christmas is one of the most anticipated celebrations for Filipinos, but for the people who take on the responsibility of bringing everyone together, it can also mean hours of preparation and making sure everyone is taken care of. Through Make Christmas Delicious, we want our home hosts to feel seen and appreciated, and give them more opportunities to enjoy the celebration, too. Whether it's having groceries delivered or ordering food for the handaan, foodpanda is here to lend a hand so the host can finally take their seat at the table," said Patricia Jacinto, Growth & Marketing Director at foodpanda Philippines.

A little help for the holiday handaan

One way foodpanda is helping customers prepare for Christmas gatherings is through a promotional offer of ₱125 off eligible orders using the code PASKONA.

The offer is available with varying minimum spends at selected restaurants, giving customers another option when adding food to their holiday spread. It could mean ordering an extra dish for unexpected visitors, including another family favourite or choosing delivery instead of spending more time preparing everything from scratch.

The campaign is not about taking the host out of the preparations altogether. It's about making it easier to share the work and giving the person behind the gathering a chance to enjoy the occasion.

There is also something sweet to look forward to. Red Ribbon Bakeshop supported the program by sharing its well-loved Chocolate Dedication Cakes with event participants. The cake inspired Red Ribbon's upcoming Holiday Chocolate Dedication Cake, a festive seasonal variation launching on November 11 and available through foodpanda.

For families planning their Christmas spread, it offers another dessert option to consider for the celebration.

Spreading holiday cheer beyond the dinner table

foodpanda's holiday initiatives also extend to the people who help make its delivery service possible.

Through Pau-nalo Holidays, the company is recognizing its delivery partners with a series of festive activities. These include digital games and trivia, on-ground pop-up treats during shifts, wish-granting initiatives under Pau-nalo Spotlight and raffle prizes.

The company is also bringing holiday cheer to communities across Luzon, Visayas and Mindanao through partnerships with national agencies, local government units, local merchants, the private sector and the academe.

Planned activities include medical missions, community feeding programs, in-kind donation drives and employee-led volunteer days.

These efforts extend the campaign's message beyond the household, recognizing that the people who help make the holidays happen deserve appreciation as well.

This Christmas, let the host enjoy the celebration, too

The punong-abala is often the person making sure everyone has enough to eat, a comfortable place to gather and everything they need to enjoy Christmas. But they deserve to be part of the memories being made, not just the person working behind the scenes.

With Make Christmas Delicious, foodpanda is encouraging families to make room for the host at the table, too. A little help with the food and preparations can make the gathering more enjoyable for everyone, especially the person who brought it all together.

After all, Christmas is best shared when everyone gets to take part in the celebration. And that includes the one who makes the handaan happen.

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LG Philippines Previews New Home Appliances Coming in 2027

LG Philippines Previews New Home Appliances Coming in 2027

Filipino households can look forward to more choices in home appliances next year as LG Philippines prepares to introduce new washing machines, refrigerators and cooking appliances in 2027.

The company offered an early look at its upcoming lineup during its first Home Solutions Dealer Summit, held on November 4, 2026, at Solaire North. The event brought together dealer partners and members of the media for product presentations, demonstrations and guided tours.

The preview covered three key areas of the home: laundry, food storage and cooking. It also gave LG's dealer partners an opportunity to become familiar with the new models ahead of their planned arrival in Philippine stores.

For consumers considering an appliance upgrade next year, the showcase offered a glimpse of the features and product options that may soon be available locally.

Smarter options for laundry day

Laundry solutions were among the highlights of the summit.

LG presented its new 25/20kg WashTower™ All-In-One Stacked Washer Dryer, which combines a washer and dryer in a vertically stacked format. The company also showcased new front-load and top-load washing machines equipped with AI Wash technology.

Another addition to the lineup is the 10kg Dual Inverter Heat Pump Dryer with AI Dry. Together, these products reflect LG's focus on incorporating intelligent features into laundry appliances while offering different formats and capacities for household needs.

The expanded selection gives shoppers more options to consider when planning a laundry area, whether they are looking for a combined washer-dryer setup or separate washing and drying appliances.

Refrigerators designed for everyday storage and entertaining

For the kitchen, LG showcased its 20.5 cu. ft. Fit & Max French Door Refrigerator with Drawer and Craft Ice Maker.

The refrigerator also features a new LCD Temperature Control Panel. Its ice-making capability received attention during the event, particularly through an interactive mixology activity that demonstrated LG's Auto Ice Maker innovation.

LG also introduced new side-by-side refrigerator models featuring updates focused on food storage, convenience and contemporary design. The company highlighted Korean-inspired design elements as part of its expanding refrigeration range.

The different refrigerator formats offer consumers more options to consider when choosing an appliance based on their kitchen layout, storage requirements and household routines.

A new NeoChef for cooking convenience

LG's upcoming cooking lineup includes the NeoChef™ Smart Inverter Convection Oven.

The appliance was presented as a new addition to the company's cooking portfolio, with features intended to provide greater versatility and convenience in everyday meal preparation.

While detailed specifications and local pricing were not included in the summit announcement, its introduction adds another option to LG's range of kitchen appliances planned for the Philippine market.

Helping dealer partners get ready for the 2027 lineup

Beyond the product presentations, the summit gave participating dealers and media representatives an opportunity to explore the appliances through dedicated laundry, refrigeration and cooking zones.

LG product specialists led guided tours and explained the technologies and features behind the upcoming models. The event also included an experiential mixology activity, which offered a practical demonstration of the refrigerator's Auto Ice Maker feature.

For LG, the gathering was also an opportunity to strengthen relationships with its dealer network. Familiarity with new products and their features can help retail partners answer customer questions and guide shoppers as they compare appliances.

"Our dealer partners play an important role in helping Filipino consumers discover technologies that can make everyday life easier. Through our first Home Solutions Dealer Summit, we want to give them a closer look at what's coming, strengthen their understanding of our products, and work together to bring meaningful innovations closer to more households across the country," said Changhee Doh, LG Home Solutions Product Director.

What Filipino consumers can expect in 2027

The first Home Solutions Dealer Summit gave LG Philippines' partners an early look at the company's planned product direction for the coming year.

From high-capacity laundry equipment and AI-enabled washing and drying features to refrigerators with new ice-making options and a convection oven, the upcoming lineup covers several everyday household needs.

The models are expected to reach stores in 2027. LG has yet to provide specific Philippine launch dates and prices for the individual products.

For consumers planning a home upgrade, the next step will be to compare the final specifications, dimensions, features and prices once the appliances become available. These details will help determine which innovations are most useful for their homes and daily routines.

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Lenovo Expands AI Library with Enterprise-Ready Use Cases

Lenovo Expands AI Library with Enterprise-Ready Use Cases

Lenovo is expanding its enterprise AI portfolio with new validated use cases designed to help organizations move beyond experimentation and put artificial intelligence to work across business operations.

The additions to the Lenovo AI Library cover applications in retail, manufacturing, customer service, employee productivity and IT operations. They are intended to give businesses practical starting points for AI deployment, reducing the need to build every solution from the ground up.

The expansion also comes with new research from The Futurum Group and Signal65 examining a growing concern among enterprises: how to make AI investments economically sustainable as usage increases.

Lenovo says its validated use cases can help organizations reach measurable business outcomes up to 24 times faster than custom-built implementations. The company is also highlighting research indicating that infrastructure choices can significantly affect the cost of running AI workloads.

Five enterprise AI applications address operational needs

The latest additions to the Lenovo AI Library focus on business functions where AI can support efficiency, decision-making and service delivery.

AI computer vision for retail uses video and operational data to generate insights that can help retailers manage customer wait times, allocate staff more effectively, identify underused spaces and improve service efficiency.

Lenovo cites a deployment by one of Europe's largest retail banks, which is rolling out edge-based computer vision technology across 4,500 branches. The system is intended to provide real-time operational intelligence while supporting the bank's privacy, security and regulatory requirements.

Projected outcomes include improvements of up to 90% in decision-making, up to 95% digitization of processes and up to 99% fewer manual activities related to compliance data.

AI computer vision for manufacturing analyzes existing video feeds to help identify workplace hazards. Lenovo says the solution is designed to detect hazards up to 30% sooner and reduce accident-related costs by as much as 20%, while supporting workplace safety and productivity.

Super Agent for Contact Center brings together conversational AI, enterprise knowledge and customer service systems to automate support workflows and help agents resolve issues more efficiently. The solution is designed to reduce average handling time by up to 38%.

For individual employees, Enterprise AI Claw for Personal Productivity can automate repetitive tasks, support research and summarize information to help users generate insights and make decisions more quickly.

Meanwhile, Enterprise AI Claw for ITOps applies prebuilt AI skills to IT operations and service workflows, with the aim of reducing manual work and accelerating issue resolution.

Together, these applications show how enterprise AI can be applied to specific operational requirements rather than treated as a broad, standalone technology initiative.

A production deployment offers a measure of AI's business impact

Lenovo points to its Knowledge Super Agent as an example of how a validated AI application can translate into measurable workplace outcomes.

The solution is deployed in production to support 3,000 Lenovo employees. According to independent analysis cited by the company, it reduced the time employees spent retrieving information by 30%. Sales teams were able to prepare customer proposals twice as fast, while escalations to subject-matter experts declined by 35%.

The analysis estimated that the productivity improvements could represent up to US$17 million in potential annual value.

The Knowledge Super Agent also served as a foundation for FIFA AI Pro, the AI-powered football intelligence solution delivered during the FIFA World Cup 2026. The platform gave all 48 participating teams access to insights across more than 2,000 performance metrics, with actionable information generated in minutes rather than days.

These examples illustrate the role of reusable AI solutions in shortening the distance between development and practical deployment.

Why AI economics matter as adoption grows

Faster implementation is only part of the challenge. As businesses increase their use of AI, they also need to understand the cost of generating AI outputs and the value those outputs create.

Research by The Futurum Group, titled From Cost Per Token to Value Per Token: The AI Factory Imperative, distinguishes between two measures.

Cost per token refers to the economics of producing and delivering AI output, including the efficiency of the underlying GPU infrastructure. Value per token, on the other hand, considers the business impact generated by that output, such as time saved, improved processes and faster decisions.

The distinction matters as AI adoption expands. The research reports that 78% of organizations expect their AI budgets to increase over the following 12 months, while 35% identify infrastructure costs as a primary obstacle to further expansion.

For enterprise leaders, this suggests that measuring AI performance should go beyond the volume of outputs or the cost of computing resources. Businesses also need to assess whether AI is improving productivity, reducing operational friction or supporting better decisions.

Nick Patience, Vice President and Practice Lead for AI Software and Tools at The Futurum Group, said organizations procuring AI infrastructure must consider not only the hardware they buy but also how to make every AI token count.

On-premises infrastructure could change the cost equation

Separate analysis from Signal65 examines the economics of Lenovo Hybrid AI Factory deployments compared with hyperscaler API pricing.

According to the lab findings cited by Lenovo, an on-premises Lenovo Hybrid AI Factory configuration reached cost-per-token parity with API pricing at slightly above 30% utilization. At full utilization, the analysis found that it could deliver tokens at up to 70% lower cost than hyperscale API pricing.

These findings highlight the importance of matching infrastructure to actual workload requirements. On-premises infrastructure may offer economic advantages for organizations with sustained, high-volume AI workloads, but utilization is an important consideration. The results should not be interpreted as a universal cost advantage for every business or deployment.

The broader Lenovo Hybrid AI Advantage approach combines the AI Library's validated use cases with Hybrid AI Factory infrastructure and Lenovo AI Services. The aim is to provide organizations with a common foundation for deploying, customizing and scaling AI applications.

Lenovo AI Services supports customers through deployment and ongoing optimization, while Lenovo TruScale is designed to align capacity and consumption with changing demand.

The company also points to its AI Express offering, through which eligible Hybrid AI Factory configurations can ship in 15 business days. Lenovo says its AI Fast Start service can help organizations achieve a production-ready AI pilot and begin realizing business value in as little as 90 days.

Making enterprise AI investments work harder

The expansion of the Lenovo AI Library reflects a practical shift in enterprise AI strategy. As organizations move from pilot projects to broader deployment, the challenge is no longer just identifying what AI can do. It is determining which applications solve real business problems, how quickly they can be implemented and whether the resulting value justifies the investment.

Pre-validated use cases can help reduce development complexity and provide a starting point for organizations that want to adapt AI to their own data, workflows and governance requirements.

However, the business case still depends on execution. Companies need to assess the suitability of each application, the quality and security of their data, infrastructure requirements and the costs of operating AI systems over time.

For enterprises looking to scale AI, the more meaningful measure of progress may ultimately be the value generated by each deployment, rather than the amount of AI capacity they acquire.

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Maya Crypto Lets Filipinos Buy Crypto for ₱1 and Win ₱1 Million

Maya Crypto Lets Filipinos Buy Crypto for ₱1 and Win ₱1 Million

Trying cryptocurrency no longer requires a large starting budget. With Maya Crypto, Filipinos can buy supported cryptocurrencies for as little as ₱1 directly through the Maya app, giving curious beginners a low-cost way to explore digital assets.

Maya is also giving eligible users another incentive to participate. Through its Buy P1, Gets P1 Million Raffle Promo, running from October 22 to December 17, 2026, participants can earn raffle entries from qualifying crypto purchases and sales for a chance to win cash prizes, including a ₱1 million grand prize.

The promotion comes with weekly prizes of ₱1,000 and ₱10,000, as well as monthly prizes of ₱100,000.

For people who have been curious about Bitcoin and other cryptocurrencies but are hesitant to commit a substantial amount of money, Maya's ₱1 starting point may make the experience more accessible. However, a smaller purchase does not remove the risks associated with crypto trading.

You Can Start Buying Cryptocurrency with Just ₱1

One of the barriers for people exploring cryptocurrency is the assumption that they need a considerable amount of money to get started.

Maya Crypto allows users to buy, sell, and receive supported cryptocurrencies within the Maya app, without having to use a separate trading platform.

Purchases can start at just ₱1, making it possible to explore how crypto transactions work without immediately committing a large sum.

For first-time users, this can be an opportunity to become familiar with the process, understand how digital assets appear in a portfolio, and learn about price movements.

Still, the low entry amount should not be mistaken for low investment risk. Cryptocurrency prices can fluctuate sharply, and users may lose some or all of the money they put into crypto.

Maya Crypto's ₱1 Million Raffle Promo: Here's How It Works

Maya's promotional raffle gives eligible users a chance to win cash prizes by completing qualifying cryptocurrency transactions through Maya Crypto.

To earn raffle entries, users must first successfully opt in through the Maya app. Once enrolled, every whole ₱1 worth of eligible cryptocurrency bought or sold earns one raffle entry.

For example:

A qualifying ₱100 crypto purchase earns 100 entries.

A qualifying ₱1,000 purchase earns 1,000 entries.

A qualifying ₱1,000 sale earns another 1,000 entries.

One important detail: raffle entries are calculated separately for each qualifying transaction, based on its whole-peso amount. Any decimal portion is disregarded. Buying and selling also involve fees and charges, which can reduce the value of the funds traded.

Users who win a weekly or monthly prize are no longer eligible for succeeding weekly or monthly draws, but they remain eligible for the grand prize draw.

How to Join the Maya Crypto Raffle

Joining involves two important steps: successfully opting in to the promotion and completing eligible crypto transactions afterward.

Here's how to get started:

1. Log in to your Maya app.
2. Look for the in-app invitation to the crypto raffle promotion.
3. Opt in and accept the promotional terms and conditions.
4. From your dashboard, tap Crypto.
5. Select Buy and choose your preferred cryptocurrency.
6. Enter your purchase amount, starting at ₱1.
7. Tap Pay and confirm the transaction.
8. Your purchased cryptocurrency will appear in your Maya Crypto portfolio.

You can also earn entries through eligible crypto sales. Remember that transactions completed before successfully opting in will not count toward the raffle.

To qualify, users must have an upgraded Maya account, an active Maya Crypto account, and have accepted the applicable Maya and Maya Crypto terms and conditions.

Where to Find the Maya Crypto Promotion Details

The Maya Crypto Buy P1, Gets P1 Million Raffle Promo runs until December 17, 2026.

For the complete mechanics, eligibility requirements, prize schedules, and other conditions, visit the official Maya Crypto promo page.

You can also follow @makeyourmoneymaya on Facebook, Instagram, YouTube, and TikTok for updates.

For anyone curious about cryptocurrency, the ₱1 entry point offers a way to explore the experience on a smaller scale. Just remember that understanding the risks should come before chasing the rewards.

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