Jollibee Welcomes BINI as the New Brand Ambassadors for the Cheesy Yumburger


Jollibee, the leading Filipino fast food giant, is thrilled to announce that the 8-member girl group and rising P-Pop sensation, BINI, are now the latest brand ambassadors for the Cheesy Yumburger. Known for their electrifying energy and authentic vibe, BINI represents today's generation and is set to bring a fresh flair to Jollibee as the new faces behind the iconic burger.

BINI: Bringing P-Pop to Jollibee’s Cheesy Yumburger

Since their explosive debut, BINI has captured hearts and playlists with their infectious tunes, viral dances, and empowering messages. Now, they're ready to conquer taste buds with Jollibee, infusing the fast food brand with their own signature style. Their mission? To share their love for the brand and its cheesiest, beefiest, best-tasting Cheesy Yumburger, which is a must-try for everyone who craves a blend of top-notch cheesy and beefy taste.

It’s All About the Vibe

“Siyempre na-excite talaga kami when we found out the good news. Teaming up with Jollibee feels like a dream. It’s a brand that’s just as much fun and as vibrant as we are. Also, being a proud Filipina group, we’re so happy that we get to be part of the Jollibee fam,” says BINI Jhoanna, echoing the excitement of the group.

“The Best talaga para sa’min ang Cheesy Yumburger, it’s also a vibe. It’s about feeling good, having fun, and enjoying the moment, which is what our music is all about too.”

Jollibee’s Cheesy Yumburger, known for its high quality and delicious flavors that match the Filipino taste and lifestyle, aligns perfectly with the type of entertainment and style of BINI that resonates with today’s generation – endearing both brands to their fans.

With this blockbuster pairing, Pinoys can expect more exciting things ahead, with promos and initiatives that are as engaging and spirited as BINI’s performances.

Catch the Wave of Excitement

This collaboration is more than just a typical endorsement—it's a fusion of food, fun, and fandom. Jollibee and BINI are kicking off this partnership with a strong lineup of campaigns and exciting promotions that invite fans to join in on the fun. From special appearances to exclusive content, there are plenty of surprises in store for everyone.

“We’re sharing our love for Jollibee and its roster of fan-favorites, but we’re also sharing a part of our journey,” shares BINI Aiah. “We invite everyone to join us as we embark on this adventure with Jollibee. This is a perfect platform to spread more good vibes, positivity, and joy through both food and music. It's going to be epic!"

So, what are you waiting for? Dive into the delicious world of Jollibee with BINI and discover why the Cheesy Yumburger is still the talk of the town.

Stay tuned to Jollibee’s social media channels on Facebook, Instagram, Twitter, and TikTok for the latest updates, promotions, and more fun with BINI and the Cheesy Yumburger.