Pets have become more than companions for many Filipino households. Today, dogs are often treated as beloved family members, prompting pet parents to become more intentional about their pets' health, wellness, and nutrition.
As the demand for quality pet care continues to grow in the Philippines, Nestlé Purina Philippines has introduced a new dog food option designed to help fur parents provide balanced daily nutrition for their canine companions. The company recently unveiled Friskies Dog, a science-backed dog food formulated to support active and healthy lifestyles for dogs of all sizes.
The launch took place during Camp 100, an immersive pet-focused event held at Glorietta Activity Center on May 16, 2026, bringing together pet lovers, industry experts, celebrity fur parents, and animal welfare advocates.
Nestlé Purina Introduces Friskies Dog to Filipino Pet Parents
At the center of the event was the official introduction of Friskies Dog, Nestlé Purina's newest dog food offering in the Philippines.
Developed with Purina's extensive expertise in pet nutrition, Friskies Dog is formulated to deliver complete and balanced nutrition through a combination of premium ingredients and essential nutrients.
The formula contains:
- High-quality protein to support muscle development
- Calcium for strong bones and teeth
- Vitamin D for better bone health
- Antioxidants to support overall wellness
By combining these essential nutrients, Friskies Dog aims to help dogs maintain healthy energy levels, mobility, and overall vitality throughout their daily activities.
Just like humans, dogs require a balanced diet to support their overall health and development.
Nutrition plays a vital role in several aspects of a dog's well-being, including:
Strong Muscles and Physical Development
Protein serves as one of the most important building blocks for muscle growth and maintenance. Active dogs, in particular, require adequate protein intake to support movement and physical activity.
Healthy Bones and Teeth
Calcium and vitamin D work together to promote strong skeletal development, helping dogs maintain mobility as they age.
Immune System Support
Antioxidants contribute to overall health by helping protect cells from damage and supporting normal immune function.
For many pet parents, choosing a dog food that provides these nutritional essentials can help simplify daily feeding while ensuring their pets receive the nutrients they need.
Camp 100 Highlights Purina's Commitment to Pet Wellness
The launch of Friskies Dog was part of Camp 100, a special event celebrating Purina's long-standing expertise in pet nutrition and care.
Attendees were given the opportunity to explore interactive exhibits and educational experiences designed to help them better understand the role of proper nutrition in a dog's health.
Visitors learned how science-based nutrition can support:
- Optimal body function
- Sustained energy levels
- Metabolic health
- Overall well-being
The event also highlighted Purina's mission of helping enrich the lives of pets and the people who care for them.
According to Erik Cerrer, Brand Manager of Nestlé Purina Philippines, the new product reflects the brand's commitment to making quality nutrition accessible to more Filipino pet owners.
"Nestle Purina believes that every dog deserves 100% care, and that starts with everyday nutrition. Through Friskies Dog, pet parents can be confident that every bowl delivers the nourishment their dog needs, making every mealtime their meaningful expression of love and care," he said.
Purina Pet Club Offers Additional Support for Fur Parents
Beyond introducing its newest dog food product, Purina also encouraged attendees to join the Purina Pet Club.
The community initiative aims to provide pet owners with access to expert-backed information on pet nutrition, wellness, and responsible pet care.
As more Filipinos welcome pets into their homes, resources that help owners make informed decisions about their animals' health continue to become increasingly valuable.
The launch event served as a platform for Purina to reinforce its role not only as a pet food provider but also as a trusted partner for pet parents.
Supporting Pet Adoption Through Biyaya Animal Care
One of the heartwarming highlights of Camp 100 was Purina's partnership with Biyaya Animal Care, a Philippine-based animal welfare organization.
The collaboration introduced attendees to adoptable puppies, including Mercedez, Cherry, and Bella, helping raise awareness about responsible pet adoption.
By supporting adoption initiatives, Purina continues to advocate for giving rescued animals loving and permanent homes while promoting responsible pet ownership within the community.
For many visitors, the opportunity to meet adoptable pets added a meaningful dimension to the event and highlighted the importance of animal welfare efforts across the country.
Celebrity Fur Parents Join the Celebration
The event attracted more than 170 Filipino pet enthusiasts, including several well-known celebrity fur parents.
Among those who attended were Macoy Dubs, Sharlene San Pedro, Emilio Daez, and Krystal Mejes.
Their participation helped spotlight the growing pet parenting culture in the Philippines, where more families are prioritizing their pets' health, nutrition, and overall well-being.
Nestlé Purina's Legacy in Pet Nutrition
The launch of Friskies Dog represents another milestone for Nestlé Purina as it continues to expand its presence in the Philippine pet care market.
Backed by 130 years of expertise in pet nutrition, the company remains focused on advancing pet health through scientific research, innovation, and carefully formulated products.
As the number of pet-owning households continues to rise nationwide, access to trusted and nutritionally balanced pet food options becomes increasingly important.
A New Option for Filipino Dog Owners
For Filipino fur parents seeking complete and balanced nutrition for their dogs, Friskies Dog offers a new option backed by decades of nutritional expertise and scientific research.
With premium protein, calcium, vitamin D, and antioxidants in every serving, the product is designed to support dogs' everyday health while helping them stay active, energetic, and happy.
As pet ownership continues to evolve in the Philippines, products like Friskies Dog reflect the growing emphasis on providing pets with the same level of care and attention that families give to their own loved ones.