Subway Philippines Turns a Filipino Christmas Classic Into a Cheesy Holiday Sandwich

Subway Philippines Turns a Filipino Christmas Classic Into a Cheesy Holiday Sandwich

Saturday, January 10, 2026

If there is one flavor that instantly signals Christmas to Filipinos, it is the familiar mix of sweet ham and something a little indulgent on the side. This holiday season, Subway Philippines taps into that nostalgia and gives it a modern, cheesy upgrade with the Gouda Pineapple Ham Sub, a limited-edition sandwich that feels both festive and comfortingly familiar.

Available nationwide starting November 19, this seasonal offering brings together holiday flavors many Filipinos grew up with, reimagined in Subway’s signature sandwich style. The result is a sub that tastes like Christmas, just packed neatly into bread.

A Filipino Holiday Flavor, Reimagined by Subway

Filipino celebrations often revolve around food, and Christmas is no exception. From noche buena spreads to family reunions, sweet ham almost always finds its way to the table. Subway Philippines clearly understood this cultural connection when it created the Gouda Pineapple Ham Sub.

At its core, the sandwich is a nod to the classic pairing of ham and sweetness. Tender slices of chicken and ham are layered with tangy pineapple jam, then topped with melted Smoked Gouda Cheese from the USA. Everything is tucked into Subway’s freshly baked bread and finished with crisp vegetables for balance.

The flavor combination hits all the right notes. Sweet, savory, smoky, and creamy come together in one satisfying bite. It is indulgent enough to feel like a holiday treat, yet light enough to enjoy any day of the season.

Why Smoked Gouda Makes All the Difference

What truly elevates this sandwich is the cheese. The Smoked Gouda used in the sub is not just any cheese. It recently earned Best of Class at the 2024 World Championship Cheese Contest, a recognition that speaks volumes about its quality and craftsmanship.

Made in Wisconsin, often called America’s Dairyland, this Smoked Gouda is known for its smooth texture and gentle smokiness. It melts beautifully into the sandwich, tying together the sweetness of the ham and pineapple while adding depth without overpowering the other ingredients.

For Filipino diners who may be used to processed cheese slices in sandwiches, this is a noticeable upgrade. It introduces a premium cheese experience that still feels approachable and familiar.

Cheese from the USA Brings Global Quality to Local Tables

The Gouda Pineapple Ham Sub is part of a wider effort by Cheese from the USA to introduce high-quality American dairy products to Filipino consumers. Through partnerships with popular brands like Subway, premium cheeses become more accessible and easier to enjoy in everyday meals.

Benjamin Fong, Head of Culinary Innovation for APAC at Subway, shared that the goal was to create something that felt festive without being overwhelming. The sandwich, he explained, was designed to highlight flavors Filipinos already love while keeping it fresh and balanced.

For Cheese from the USA, the collaboration goes beyond just taste. According to Dali Ghazalay, Regional Director for Southeast Asia at USDEC SEA, food plays a central role in Filipino culture, especially during celebrations. Having U.S. cheeses featured in a sandwich inspired by the Filipino holiday season makes the partnership particularly meaningful.

The success of holiday-themed menu items often depends on how well they connect emotionally with diners. This sub works because it feels personal. It borrows flavors associated with family gatherings, shared meals, and long conversations around the table.

At the same time, it reflects a growing trend in the Philippine food scene. Filipinos are increasingly open to premium ingredients and global flavors, as long as they remain relatable. Using award-winning Smoked Gouda in a sandwich inspired by holiday ham strikes that balance perfectly.

It also helps that Subway has already tested the waters. Earlier this year, the brand introduced the Triple Cheese Steak Sub featuring a Shredded Mexican Blend from Joseph Farms. The positive response showed that Filipino diners are eager to explore better-quality cheeses in familiar formats.

When and Where You Can Get It

The Gouda Pineapple Ham Sub is available at all Subway Philippines stores nationwide until January 2026, giving diners plenty of time to enjoy it throughout the holiday season and beyond.

Here are the suggested prices:

• PHP 210 for a 6-inch ala carte
• PHP 400 for a Footlong ala carte
• PHP 220 for a Wrap ala carte

Prices may vary depending on location. The sandwich is available for dine-in and delivery, making it an easy option for quick lunches, holiday errands, or even a casual alternative to heavier Christmas meals.

A Festive Treat Worth Trying

Not every holiday food innovation feels authentic, but this one manages to strike a chord. By blending Filipino Christmas flavors with premium Smoked Gouda from the USA, Subway Philippines delivers a sandwich that feels celebratory without being over-the-top.

Whether you are craving something nostalgic or simply want to try a new seasonal offering, the Gouda Pineapple Ham Sub is a reminder that familiar flavors can still surprise you when done right.

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Maya 2026 Savings Calendar Makes Saving Feel Personal

Maya 2026 Savings Calendar Makes Saving Feel Personal

Thursday, January 08, 2026

Saving money has never been a problem of knowledge. Most Filipinos know they should save. The real challenge is staying motivated long enough to make it a habit.

Last year, Maya, the Philippines’ number one digital bank and leading all-in-one fintech platform, found a refreshingly visual way to change that mindset. By launching the world’s first-ever Savings Calendar, Maya turned daily interest earnings into something people could actually see. Saving stopped being abstract and started feeling tangible.

For 2026, Maya is raising the bar.

The Maya 2026 Savings Calendar is back with a bolder concept, stronger personalities, and a clearer message: saving works best when it reflects your life, your goals, and your rhythm.

This year’s edition features Julia Barretto, Maris Racal, and Jericho Rosales, each representing a distinct saving mindset that many Filipinos can relate to.

A Savings Calendar That Matches How Filipinos Actually Save

Unlike traditional calendars, Maya’s Savings Calendar is not just about dates. It is a visual representation of how your money grows daily through interest.

Every day, your balance increases. No spreadsheets. No mental math. Just visible progress.

By pairing this experience with familiar faces and relatable money philosophies, Maya makes saving feel less like a chore and more like a personal journey.

Each celebrity ambassador comes with a dedicated calendar layout and visual identity, making it easier for users to connect with a saving style that feels natural to them.

Three Stars, Three Saving Mindsets

Filipinos save for different reasons. Maya’s 2026 Savings Calendar reflects that reality through its three featured personalities.

Jericho Rosales: Saving for Experiences That Matter

For Jericho Rosales, saving is not about restriction. It is about freedom.

“You can never bring back time,” he shares. That belief shapes how he handles money. His savings go toward experiences that create memories, whether it is travel, good food, or meaningful moments with loved ones.

This mindset resonates with many Filipinos who prioritize living fully while still planning responsibly. Saving, in this case, becomes a way to say yes to life without guilt.

Julia Barretto: The Intentional Planner

Julia Barretto represents the thoughtful saver.

She believes in planning ahead, thinking purchases through, and making sure money never sits idle. “I plan ahead so I can reach my goals and feel financially secure,” she says.

For planners, motivation comes from consistency. Seeing daily progress builds confidence and reinforces discipline. The calendar becomes a quiet reminder that every small decision adds up over time.

Maris Racal: Goal-Driven and Future-Focused

Maris Racal embodies ambition.

Her savings fuel dreams, new spaces, creative projects, and personal growth. What keeps her motivated is visibility. “I feel happy and motivated because it’s so easy to see my money grow every day,” she shares.

This daily reinforcement transforms saving from something limiting into something empowering. It becomes an active choice, not a sacrifice.

Different priorities. Different mindsets. One shared truth: saving feels better when you can see it working.

Why Visibility Is a Game Changer for Saving

Many Filipinos struggle to stay consistent with saving because results feel too far away. Maya addresses this by making growth visible and immediate.

With up to 15 percent per annum credited daily, Maya Savings allows users to see their money grow every single day. There is no waiting period and no guessing if progress is happening.

This daily feedback loop taps into human behavior. When people see results, they are more likely to continue. Saving stops feeling like an obligation and starts feeling rewarding.

Flexible Tools That Fit Real Filipino Lifestyles

Beyond the calendar, Maya supports different saving needs with tools designed for flexibility.

Maya Personal Goals

Users can create up to five personal savings goals, whether for travel, gadgets, emergencies, or celebrations. These earn 4 percent p.a. right away, with the potential to grow up to 8 percent p.a. There are no lock-ups or penalties, which is ideal for savers who want structure without pressure.

Time Deposit Plus

For those ready to commit longer-term, Time Deposit Plus allows users to lock in savings for 3, 6, or 12 months, earning rates of up to 6 percent p.a. This works well for Filipinos saving for major milestones or future security.

Together, these options acknowledge a simple truth: there is no single “right” way to save.

With rising costs, evolving financial priorities, and a growing interest in digital banking, Filipinos are looking for tools that feel practical and encouraging.

Maya’s 2026 Savings Calendar meets people where they are. It removes intimidation, celebrates small wins, and reminds users that consistency matters more than perfection.

Whether you are saving for experiences, stability, or big dreams, the key is progress you can actually see.

A Modern Reminder That Saving Should Feel Human

At its core, Maya’s comeback calendar is not about celebrities or design. It is about reframing how Filipinos experience saving.

When saving aligns with your values and shows visible progress, it becomes sustainable.

Just like Jericho, Julia, and Maris, your saving journey does not have to look like anyone else’s. It simply has to work for you.

The Maya 2026 Savings Calendar is set to drop soon. To stay updated, visit maya.ph or mayabank.ph, and follow @mayaiseverything on Facebook, Instagram, YouTube, and TikTok.

Maya Philippines, Inc. and Maya Bank, Inc. are regulated by the Bangko Sentral ng Pilipinas. Deposits are insured by PDIC up to ₱1 million per depositor.

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Tesla Cybertruck Giveaway Rumor Shakes Up HONOR Launch

Tesla Cybertruck Giveaway Rumor Shakes Up HONOR Launch

Monday, December 29, 2025

Could a futuristic pickup truck really be part of the next smartphone launch? HONOR Philippines might be about to raise the bar again.

A Smartphone Launch Tease That Feels Bigger Than Usual

Smartphone launches are usually about specs, cameras, and sleek designs. But this time, HONOR Philippines has people talking for a very different reason. A cryptic teaser released ahead of its next smartphone launch has sparked widespread speculation online, with one jaw-dropping possibility standing out: a Tesla Cybertruck giveaway.

Yes, you read that right.

As of December 29, 2025, HONOR Philippines has not confirmed any details, but the buzz alone has been enough to set tech circles, fan communities, and social media timelines on fire. Whether the Cybertruck rumor turns out to be real or simply a bold marketing play, one thing is clear: HONOR knows exactly how to command attention.

Why the Tesla Cybertruck Rumor Feels On-Brand for HONOR

HONOR Philippines is no stranger to dramatic, headline-worthy moments. Over the years, the brand has built a reputation for doing things differently, especially when it comes to launches and consumer engagement.

From record-setting stunts to unconventional product reveals, HONOR has consistently leaned into bold ideas rather than safe ones. Teasing a possible Tesla Cybertruck giveaway fits neatly into that narrative.

The Cybertruck itself is a symbol of futuristic thinking, disruptive design, and boundary-pushing technology. Pairing it with a smartphone launch feels intentional, almost like a statement: this is not just about a phone, it is about innovation as a lifestyle.

More Than a Prize: What This Tease Says About the Brand

Even without confirmation, the rumored giveaway already communicates something important about HONOR’s brand philosophy.

Innovation That Goes Beyond the Device

HONOR has positioned itself as more than a smartphone manufacturer. As a global AI smart devices provider, the brand has consistently emphasized forward-thinking technology and user experiences that extend beyond the screen.

By teasing something as unexpected as a Tesla Cybertruck, HONOR reinforces the idea that innovation does not stop at hardware. It is also about imagination, ambition, and creating moments people remember.

Engagement Over Predictability

In an industry where launch formats often feel repetitive, this move stands out. Instead of leading with technical specifications, HONOR chose intrigue. The result is organic conversation, speculation, and excitement across platforms.

For Filipino consumers who are highly active on social media and tech forums, this kind of engagement feels interactive rather than promotional.

Why Filipinos Are Especially Tuned In

Filipinos love a good launch spectacle. From midnight phone releases to viral brand stunts, tech culture in the Philippines thrives on shared excitement and community buzz.

A potential Tesla Cybertruck giveaway taps into multiple interests at once:

• Smartphones and everyday tech
• Luxury and aspirational brands
• Futuristic mobility and innovation
• The thrill of once-in-a-lifetime prizes

Even if most people are skeptical, many are still watching closely. After all, HONOR has a track record of turning ambitious ideas into reality.

The Power of Teasing Without Overpromising

One of the smartest parts of this campaign is restraint. HONOR Philippines has not made any direct claims. Instead, it has allowed the conversation to grow naturally, driven by curiosity rather than confirmation.

This approach keeps expectations flexible while maintaining excitement. It also positions the brand as confident enough to let speculation work in its favor.

Whether the Cybertruck appears onstage or not, the launch already feels elevated. And in marketing terms, that alone is a win.

What to Watch for as the Launch Approaches

As anticipation builds, here are a few things worth paying attention to:

• Official announcements from HONOR Philippines
• Launch event invitations or teasers on social media
• Influencer and media hints leading up to the reveal

How the rumored giveaway connects to the phone’s positioning

Sometimes, the biggest reveal is not the prize itself, but how a brand frames innovation and experience.

So, Is the Tesla Cybertruck Giveaway Real?

For now, the answer remains unknown.

But whether it turns out to be real, symbolic, or something entirely different, HONOR Philippines has already succeeded in doing what every launch hopes to achieve: capturing attention and sparking conversation.

In a crowded tech landscape, that ability to surprise might just be the most powerful feature of all.

If you are curious to see how this unfolds, keep an eye on HONOR’s official channels or visit HONOR’s website at www.hihonor.com for updates. One thing is certain: this upcoming smartphone launch will not be ordinary.

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DTI Bagong Pilipinas Christmas Village 2025: Meaningful Holiday Shopping at SM Megamall

DTI Bagong Pilipinas Christmas Village 2025: Meaningful Holiday Shopping at SM Megamall

Wednesday, December 24, 2025

Christmas shopping does not always have to feel rushed, crowded, or impersonal. This holiday season, the Department of Trade and Industry (DTI) is inviting Filipinos to slow down and rediscover the joy of thoughtful gift-giving at the DTI Bagong Pilipinas Christmas Village 2025.

Running from December 23 to 28 at Megatrade Halls 1 to 3, SM Megamall in Mandaluyong City, the Christmas Village offers a refreshing alternative to last-minute mall dashes. More than just a marketplace, it is designed as a relaxed lifestyle space where every purchase carries meaning and every gift supports Filipino communities.

A Christmas Market That Celebrates Filipino Creativity

Organized by the DTI Bureau of Market Development, Promotion, and OTOP (DTI-BMDPO), the Christmas Village brings together over 200 Filipino micro, small, and medium enterprises (MSMEs) from different regions across the country.

Instead of mass-produced items, shoppers will find products rooted in craftsmanship and local stories. Expect thoughtfully curated stalls offering:

• Artisanal food and holiday treats
• Fashion accessories and lifestyle pieces
• Wellness products and self-care essentials
• Home décor and Christmas-ready finds

Each item reflects the passion and resilience of Filipino entrepreneurs, many of whom run family-owned or community-based businesses. The experience encourages visitors to browse at their own pace and choose gifts with intention, not pressure.

Why Thoughtful Gifting Matters More Than Ever

In recent years, many Filipino shoppers have shifted toward more meaningful gift choices. Instead of generic presents, there is growing interest in items that feel personal and purposeful.

The DTI Bagong Pilipinas Christmas Village responds to this change by offering products that are carefully made rather than mass-produced. These finds are ideal for office exchanges, family gatherings, and holiday gifts meant to be cherished long after Christmas ends.

DTI Assistant Secretary Nylah Rizza Bautista, Supervising Head of the DTI Competitiveness and Innovation Group, shared that the Village reflects what the season is truly about. According to her, Christmas is a time for connection and thoughtful giving, and the Christmas Village allows shoppers to support Filipino MSMEs while choosing gifts with real intention.

With a wide range of price points and styles, visitors can easily find something for everyone on their list while knowing their purchases make a positive impact.

Tatak Pinoy Finds for the Modern Filipino Home

A key highlight of the Christmas Village is its strong alignment with the Tatak Pinoy strategy, which promotes Filipino-made products that combine quality, innovation, and cultural identity.

Many of the items on display show how local craftsmanship continues to evolve. Traditional techniques are reimagined through modern designs, making the products relevant for today’s Filipino homes and lifestyles.

These Tatak Pinoy finds reflect a new generation of local brands that inspire pride and confidence. They prove that supporting local does not mean compromising on style, quality, or functionality, especially when it comes to holiday gifting.

A Calmer, More Enjoyable Way to Shop

One of the biggest draws of the Christmas Village is its atmosphere. Unlike the usual holiday rush, the space is designed to feel festive yet relaxed.

Warm lighting, tasteful décor, and well-organized sections create an inviting environment where shopping feels like part of the celebration. Families can explore together, friends can enjoy a leisurely stroll, and office groups can conveniently finish their gift lists in one place.

It is the kind of setting that reminds shoppers why Christmas shopping can be joyful when it is done with care.

Capping a Year of MSME Support

The Christmas Village also serves as the culmination of a year-long series of market development initiatives led by DTI-BMDPO. Throughout the year, DTI-organized trade fairs and promotions have helped MSMEs test products, refine branding, and expand their reach.

As the final major market event of the year, the Village brings together these efforts in one celebratory space. It gives entrepreneurs stronger visibility as they close the year, while allowing consumers to experience the diversity and creativity of Filipino MSMEs that have grown throughout 2025.

Making “Buy Local” a Christmas Tradition

Every purchase at the DTI Bagong Pilipinas Christmas Village goes beyond gift-giving. It helps sustain livelihoods, strengthen regional economies, and build a more resilient MSME sector.

By choosing Filipino-made products, shoppers take part in a tradition of generosity that reflects the true spirit of Christmas. It is a reminder that supporting local can be both joyful and impactful.

The DTI Bagong Pilipinas Christmas Village is open from December 23 to 28 at Megatrade Halls 1 to 3, SM Megamall, Mandaluyong City. Visitors are invited to experience holiday shopping that is festive, purposeful, and proudly Filipino.

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Snowflakes, Carolers, and Holiday Magic at SM Malls in the East Metro

Snowflakes, Carolers, and Holiday Magic at SM Malls in the East Metro

Friday, December 19, 2025

The holiday season came alive at SM Supermalls in the East Metro, where festive cheer transformed everyday shopping trips into magical holiday experiences. From surprise snowflake showers to soulful caroling, families and friends found themselves immersed in the joy of Christmas.

Holiday Snowflakes Surprises: A Festive Adventure for All

Nothing says Christmas like a flurry of snow and a little sparkle of luck! During the Holiday Snowflakes Surprises, shoppers were greeted with a joyful confetti blast as “snowflakes” filled the air. Hidden among them were golden snowflakes carrying special treats for lucky finders, making each shopping trip an unexpected holiday adventure.

The SM Holi Squad brought even more excitement to the experience, leading cheers, posing for photos, and spreading infectious holiday energy. It was a moment that delighted kids and adults alike, proving that a simple shopping day can turn into a memory to treasure.

World Chorale Day: Filling Malls with Christmas Harmony

The festive spirit continued with World Chorale Day, where talented choirs performed beloved Christmas carols across East Metro malls:

• SM City Masinag & SM Center Antipolo Downtown: Next in Line Music
• SM City San Mateo: Melody Makers Ensemble
• SM City Marikina: New Anthem Chorale

Accompanied by the SM Holi Squad, these performances turned mall corridors into spaces of warmth, community, and togetherness. Shoppers paused to enjoy the music, share in the celebrations, and soak up the true meaning of the season.

Celebrate the Holidays with SM Supermalls

From snowflake surprises to soul-stirring songs, SM Supermalls in the East Metro continue to create spaces for families and friends to connect, celebrate, and make holiday memories.

Visit SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown this season to enjoy festive activities, meaningful moments, and heartwarming celebrations that make Christmas truly special.

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Earn SMAC Points with BDO Remit at SM Store

Earn SMAC Points with BDO Remit at SM Store

For many Filipino families, claiming a loved one’s padala is more than just a routine errand, it’s a moment of relief, gratitude, and support. Now, that simple act becomes even more rewarding. SMAC and BDO Remit have teamed up to give OFW families extra value by letting them earn SMAC points every time they claim a BDO Remit cash pickup at SM Store.

This new partnership turns everyday remittance transactions into shopping rewards, making each visit to SM even more sulit for Filipino households.

SMAC and BDO Remit Partner to Reward OFWs and Their Families

Formally sealed during a contract signing on November 11, 2025, at the BDO Corporate Center in Ortigas, Pasig, the collaboration between SMAC, the country’s leading loyalty program, and BDO Remit, BDO Unibank’s remittance service, highlights a shared mission: recognizing the sacrifices of Overseas Filipino Workers by creating tangible benefits for their families back home.

With this partnership, families no longer just receive financial support but they also earn points they can use for future shopping within the SM ecosystem.

How Claiming Padala at SM Store Now Earns You Points

Here’s the key benefit OFW families will appreciate:

Every time you claim a BDO Remit cash pickup at SM Store, you earn SMAC points instantly.

According to SM Retail – Digital Advantage Corporation COO John Patrick Cua, the goal is to make every transaction feel rewarding. He emphasized that SMAC is more than a loyalty card, it’s a way to recognize the everyday hard work of Filipinos and their families.

SM Retail, Inc. VP Treasury Jeffrey Ang also shared that the partnership reflects a shared vision among all parties, while BDO SVP and Remittance Head Genie T. Gloria noted that improvements to BDO Remit’s cash pickup system are already in the pipeline to better serve more remitters in the future.

How to Earn SMAC Points with BDO Remit Cash Pickup

If you’re an active SMAC member, earning points is simple and seamless:

What You Get

• 1 SMAC Point for every ₱10,000 cash pickup transaction via BDO Remit

Where to Earn

• Present your active SMAC, SMAC Start, or SMAC Prestige card
• Claim your BDO Remit cash pickup at the Currency Exchange counter inside any SM Store nationwide

Starting December 1, 2025, this benefit will also be available at:

• SM Markets
• WalterMart Supermarket currency exchange counters

This means more opportunities to earn points that can be used for groceries, essentials, and everyday finds—perfect for Filipino families managing household budgets.

For OFWs and their loved ones, this initiative adds value to an already meaningful transaction. Instead of just claiming padala, families now gain extra purchasing power for essentials at SM Store and SM Markets.

Simply put: kunin ang padala sa SM Store, earn SMAC points, a small step that adds up to bigger savings over time.

A Smart, Practical Win for OFW Households

This SMAC and BDO Remit partnership is a thoughtful move that blends financial services with everyday rewards. If your family regularly receives remittances, make it a habit to bring your SMAC card when claiming your padala, it’s an easy way to stretch your budget and make each visit to SM more rewarding.

For complete details on point crediting and partnership mechanics, visit the official SMAC or BDO Remit websites.

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How Signify Philippines Turned Takbo Para sa Kalikasan into Meaningful Climate Action

How Signify Philippines Turned Takbo Para sa Kalikasan into Meaningful Climate Action

Thursday, December 18, 2025

Early mornings, running shoes, and a cause bigger than personal fitness. On December 14, 2025, the Quirino Grandstand became a gathering place for individuals and organizations united by a shared purpose: protecting the environment. Among them was Signify Philippines, which joined the Takbo Para sa Kalikasan Earth Run, proving that sustainability is not just a corporate goal, but something you actively show up for.

More than a fun run, the event became a strong reminder that caring for the planet starts with collective action, one step, one tree, and one shared commitment at a time.

Environmental issues are no longer distant concerns. For Filipinos, climate change is felt through stronger typhoons, rising temperatures, and vulnerable ecosystems. Events like Takbo Para sa Kalikasan create opportunities for people to participate in solutions, not just conversations.

By joining the Earth Run, participants ran not only for health and wellness but also for environmental awareness. For Signify Philippines, the event aligned naturally with its belief that sustainability should be woven into everyday actions, including employee engagement and community involvement.

Signify Philippines Steps Up for Sustainability

Signify employees actively took part in the run, symbolizing the company’s commitment to environmental responsibility beyond the workplace. Each kilometer completed represented Signify’s ongoing journey toward building a more resilient and sustainable future.

But the action did not stop at the finish line.

As part of the initiative, Signify employees also participated in a tree planting activity, contributing directly to environmental restoration and biodiversity protection. This hands-on effort highlighted the importance of pairing awareness with tangible action, especially when it comes to long-term climate impact.

Tree Planting as a Promise to the Future

Tree planting remains one of the most practical and meaningful ways to support climate action. Trees help absorb carbon emissions, protect ecosystems, and support local biodiversity, benefits that extend far beyond a single event.

For Signify Philippines, the tree planting activity reinforced a long-term mindset. Each tree planted symbolized hope, responsibility, and a promise to future generations that sustainability is being taken seriously today.

It also reflected a broader understanding that environmental protection requires consistency, not one-off gestures.

Living Out “Brighter Lives, Better World”

The Earth Run initiative strongly aligns with Signify’s global corporate social responsibility vision, “Brighter Lives, Better World.” This guiding principle shapes how the company approaches sustainability, social responsibility, and responsible business practices worldwide.

By integrating sustainability into employee activities like fun runs and environmental projects, Signify turns purpose into action. These efforts support healthier lifestyles for employees while simultaneously contributing to a healthier planet.

As the company emphasized during the event, sustainability at Signify is not treated as a checkbox or strategy alone. It is embraced as a way of life.

Employee-Led Sustainability Efforts

More companies today are recognizing that meaningful sustainability efforts begin within their own organizations. When employees are actively involved in environmental initiatives, the impact becomes more authentic and lasting.

For Filipino workers, participating in causes like Takbo Para sa Kalikasan fosters a sense of shared responsibility and pride. It also helps normalize sustainability as part of everyday decision-making, not just corporate messaging.

Signify’s participation demonstrates how employee engagement can amplify environmental advocacy and inspire broader community involvement.

A Growing Culture of Purpose-Driven Action

The Takbo Para sa Kalikasan Earth Run reflects a growing movement in the Philippines where fitness, advocacy, and community intersect. Fun runs are no longer just about medals or personal records. They are platforms for raising awareness and mobilizing action around urgent issues like climate change.

For Signify Philippines, being part of this movement strengthens its role as a responsible corporate citizen. It shows that businesses can be active partners in environmental protection, not just observers.

Every Run Can Lead to Real Change

As the sun rose over the Quirino Grandstand, the energy of the event carried a simple but powerful message. When people move together with purpose, progress follows.

Signify Philippines’ participation in Takbo Para sa Kalikasan serves as a reminder that sustainability is built through consistent, collective effort. From running for a cause to planting trees for the future, each action contributes to a bigger picture of environmental responsibility.

Together, we run. Together, we sustain. Together, we help create a brighter, more sustainable future for generations to come.

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McDonald’s Philippines Hosts Heartwarming Grand Reunion at McDo This Christmas

McDonald’s Philippines Hosts Heartwarming Grand Reunion at McDo This Christmas

Christmas in the Philippines is about more than gifts and decorations. It is about coming home, sharing a meal, and finally finding time for the people who matter most. This holiday season, McDonald’s Philippines leaned into that deeply Filipino truth by hosting its first-ever Grand Reunion at McDo, a celebration that reunited families, friends, and everyday heroes who rarely get the chance to slow down during the holidays.

Held on December 8 and 12 in selected McDonald’s Party Rooms, the event transformed familiar McDo spaces into warm venues filled with laughter, kwentuhan, and meaningful moments. It was a reminder that sometimes, all it takes is good food and shared time to bring people closer again.

A Christmas Pause for Those Who Keep the Holidays Moving

For many Filipinos, the Christmas rush means longer work hours and fewer chances to celebrate with loved ones. This is especially true for delivery riders, service workers, and breadwinners who power the season behind the scenes.

According to Ada Lazaro, Chief Marketing Officer of McDonald’s Philippines, the idea behind the Grand Reunion was simple but heartfelt. McDonald’s wanted to give these everyday heroes a well-deserved break and a space to celebrate with the people they love most during the holidays.

On December 12, McDonald’s dedicated the reunion to its delivery partners and their families. Riders who usually spend the season navigating traffic and meeting deadlines finally got the chance to sit down, relax, and enjoy a shared meal with their loved ones.

Sharing a Meal, Creating New Memories

The reunion featured a festive spread led by McDonald’s limited-time holiday offerings. Guests enjoyed the Honey Butter Chicken McDo and the White Choco Cereal McFlurry, both designed to bring something extra special to the season.

Adding a playful twist to the meal was a shared ritual that quickly became a highlight of the gathering. Guests participated in a “shake, tear, and sprinkle” moment using Garlic Parmesan and Snow Cheese powder over the Honey Butter Chicken McDo. It was interactive, lighthearted, and perfectly in tune with the joyful spirit of the event.

For many attendees, the food was just one part of what made the day memorable.

Edwin, a McDonald’s delivery rider who attended with his four daughters, shared that the games and the shared experience stood out most to him. For Kevin, who came with close friends, the reunion offered a rare chance to celebrate together and momentarily forget life’s worries. Macoy, who attended with his wife and child, found joy in winning a prize that made his child especially happy.

These moments may seem simple, but for families who rarely get time together, they meant everything.

When Customers’ Stories Took Center Stage

The Grand Reunion was not just for McDonald’s partners. In the weeks leading up to the event, McDonald’s Philippines invited customers to share their own reunion stories on its Facebook page. They were asked why they longed to reunite with loved ones, what kept them apart, and why their relationships were worth celebrating.

The response was overwhelming. Hundreds of stories poured in, each reflecting the realities of modern Filipino life. Work schedules, distance, migration, and daily responsibilities often make reunions difficult, even during Christmas.

Selected stories earned groups a seat at the Grand Reunion on December 8.

Vanessa was one of the chosen participants. She arrived with a large group that included her senior parents, siblings, husband, children, and extended family members. Like many Filipino families, finding time to gather had become increasingly rare due to work and other commitments. The reunion gave them a chance to experience a celebration they had long missed.

Clarissa, another guest, reunited with childhood friends who were once neighbors and cousins. Life had taken them in different directions, with some now living abroad, but the event created a space for them to reconnect and relive shared memories.

Why Simple Gatherings Matter More Than Ever

The Grand Reunion at McDo highlighted something many Filipinos feel deeply, especially during the holidays. Togetherness does not have to be grand or expensive to be meaningful. A shared table, familiar food, and genuine conversation are often enough.

Each party room accommodated small groups, guided by a dedicated McDo Happiness Host who led games, toasts, and activities. The setup encouraged interaction and laughter, making the experience feel intimate rather than staged.

At its core, the event celebrated Filipino values like pagsasama-sama, pagsalo-salo, and gratitude. It also acknowledged the realities many families face, from financial limitations to work obligations that keep them apart during Christmas.

As Lazaro shared, the Grand Reunion was McDonald’s way of offering a lighthearted but meaningful pause during a very busy season.

A Timely Reminder This Christmas Season

In a world where everyone is rushing to meet deadlines and responsibilities, the Grand Reunion at McDo served as a gentle reminder to slow down. It showed how brands can go beyond promotions and create experiences that genuinely resonate with Filipino culture and values.

For attendees, it was not just about the food or the games. It was about being seen, appreciated, and given space to reconnect.

As the holidays continue, the message remains clear. Christmas becomes more meaningful when shared, and sometimes, the best reunions happen over familiar favorites at a place that already feels like home.

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Jollibee Introduces the Jolly Watch Squad to Make Time-Telling Fun for Kids

Jollibee Introduces the Jolly Watch Squad to Make Time-Telling Fun for Kids

Thursday, December 04, 2025

A New Way to Teach Kids How to Tell Time

Teaching kids how to read a clock often comes with confusion, giggles, and lots of “Is it time yet?” moments. To make the learning experience more enjoyable, Jollibee has created something both adorable and educational. Say hello to the Jolly Watch Squad—a new collection of colorful children’s watches designed to help little ones learn to tell time while having fun with their favorite Jollibee characters. Perfect for Filipino families, this new release blends learning and play in a way only Jollibee can.

Learning Time the Joyful Way

For many kids, understanding hours and minutes doesn’t come naturally. The Jolly Watch Squad turns every wrist-check into an easy learning moment. Each watch features members of the beloved Jolly Squad Jollibee, Hetty, Yum, Twirlie, and Popo so children can choose the character they love most.

To guide them further, every watch includes a “How to Tell Time” card, giving kids a simple and friendly introduction to time-reading basics. This makes the experience both engaging and educational, whether they are practicing at home or on the go.

More Than a Toy: A Step Toward Responsibility

What makes the Jolly Watch Squad special is that it’s not just another collectible. It marks an exciting milestone in a child’s growing independence. Learning to tell time helps kids understand routine, responsibility, and the idea of managing their own day.

With bright colors and playful designs, the watches make thoughtful gifts, memorable keepsakes, and great bonding moments for parents teaching children something new. And with the holidays around the corner, it’s a timely (pun intended!) surprise for young learners.

Availability and Pricing

Families can collect all five Jolly Watch Squad designs in all Jollibee stores nationwide or through delivery via The All-New Jollibee App.

The collection is available from December 1, 2025 to January 31, 2026, with prices starting at Php 199.

Each toy comes with every Jollibee Kids Meal, making it easy to complete the set while enjoying the brand’s well-loved meals.

A Fun Holiday Gift for Curious Young Minds

If you’re looking for a gift that’s both meaningful and exciting, the Jolly Watch Squad is a perfect choice. It transforms learning into a joyful adventure and gives kids a sense of ownership and pride. Encourage your child to collect the full set and make each tick and tock a moment worth smiling about.

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PLDT Home Life Transforms Bahay ni Kuya into the Smartest PBB House Yet

PLDT Home Life Transforms Bahay ni Kuya into the Smartest PBB House Yet

Monday, December 01, 2025

Pinoy Big Brother fans are in for a tech-filled treat. For the first time in its 20-year history, the iconic Bahay ni Kuya is upgraded with smart home technology, thanks to a collaboration with PLDT Home Life. Just in time for PBB: Celebrity Collab Edition 2.0, the new House combines classic reality-show excitement with modern convenience, offering housemates and viewers a glimpse into the future of connected living.

The PBB House Gets a Smart Makeover

Since its debut in 2005, Bahay ni Kuya on Eugenio Lopez Drive in Quezon City has become one of the Philippines’ most recognizable entertainment landmarks. Over the years, it has hosted housemates from all walks of life, showing stories of friendship, rivalry, and self-discovery that captivated generations of Filipino audiences.

Now, PLDT Home Life brings the ultimate smart home upgrade to the PBB House. As the official smart home provider, the company has installed devices and digital services that seamlessly integrate with the House’s fiber-fast internet. The result? A home that’s not only connected but also intelligent, convenient, and fun.

Smart Devices Elevate Housemate Living

Even though housemates are “disconnected” from the outside world, PLDT Home Life ensures they experience the full potential of smart living. Voice-powered IoT devices like vacuum cleaners, kitchen appliances, sensors, cameras, lighting systems, and air humidifiers create a modern, comfortable environment.

Beyond convenience, these devices are woven into PBB activities. Housemates will encounter fun tasks, digital games, and special activations that showcase the benefits of smart living. Viewers can even learn about and purchase featured devices through QR codes displayed on-screen.

Bringing Smart Living to Every Filipino Home

According to John Y. Palanca, PLDT Senior VP and Head of Consumer Business, this collaboration demonstrates how smart technology can improve daily life for Filipino families. From TP-Link WiFi Mesh Systems for seamless connectivity to video-on-demand, PayTV services, and IGV Game Pass for gaming enthusiasts, PLDT Home Life brings entertainment, convenience, and security to every room.

The PLDT Home Smart Home Starter Kit, featuring a Chime, Smart Plug, Cameras, and Sensors, offers families full control and peace of mind. Devices from brands like Amazon, Xiaomi, Lasco, and TAPO can be conveniently purchased through PLDT Home Life as add-ons to internet subscriptions, with flexible payment plans starting as low as ₱89/month for 24 months.

Experience Smart Living on PBB

The upgraded Bahay ni Kuya is more than just a set, it’s a showcase of how smart technology can enhance everyday living. PLDT Home Life aims to inspire viewers to bring the same level of connectivity, entertainment, and convenience into their own homes.

Catch how PLDT Home Life transforms the PBB experience on PBB: Celebrity Collab Edition 2.0. Learn more about smart living solutions at pldthome.com/life.

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HONOR opens 9 new stores across the Philippines

HONOR opens 9 new stores across the Philippines

HONOR Philippines is ending the year strong with another major milestone. In just three years since its comeback in the country, the global tech brand continues to grow at an impressive pace. And this December, HONOR gives Filipino fans even more reasons to celebrate as it opens nine new stores nationwide.

For many Filipinos who rely on smartphones for work, entertainment and everyday life, HONOR’s expanding physical presence means easier access to devices, repairs and hands-on experiences. It’s a win for tech lovers who want reliable AI-powered gadgets without the hassle.

A Growing Tech Force Across the Philippines

From Luzon to Mindanao, HONOR is making sure more Filipinos can try, test and bring home their latest devices. The brand’s strong momentum reflects its increasing popularity and the trust it has built since re-establishing its operations in the country.

HONOR Philippines Vice President Stephen Cheng shared that this expansion is part of a long-term vision. He expressed gratitude to the brand’s community, saying their support fuels HONOR’s continued success.

Where to Find the New HONOR Stores

Shoppers can now visit HONOR in nine additional locations nationwide:

• SM City Olongapo
• SM City Telabastagan
• SM City La Union
• KCC Mall of Zamboanga
• KCC Mall of Cotabato
• Ayala Malls Feliz
• Abreeza Mall Davao
• Robinsons Palawan
• Market! Market!

Whether you're scouting for a new smartphone, curious about HONOR’s AI features or simply need in-store support, these branches make the experience easier and more accessible.

Stay Connected with HONOR

To stay updated on the brand’s latest promos, device launches and store openings, fans can check HONOR’s social media pages or visit their website.

As HONOR continues to strengthen its footprint in the Philippines, tech enthusiasts can look forward to more stores, more innovations and more reasons to upgrade.

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EastWest x foodpanda Visa Credit Card for Foodies

EastWest x foodpanda Visa Credit Card for Foodies

Thursday, November 27, 2025

If you’ve ever joked that your milk tea addiction should be paying you back by now, here’s a card that finally gets you. EastWest, foodpanda, and Visa have teamed up to launch a new credit card designed for today’s digital-savvy Filipino, one who lives on deliveries, loves spontaneous cravings, and wants rewards that hit instantly.

With the new EastWest foodpanda Visa Credit Card, everyday spending becomes more than just a swipe, it becomes a bite-sized reward.

A Credit Card Built for Foodies and the Always-On Lifestyle

Launched on November 24, the EastWest foodpanda Visa Credit Card puts the spotlight on small, everyday purchases like milk tea, merienda, grocery top-ups, or that late-night ramen delivery.

Cardholders can expect instant cashback almost everywhere:

• 10% cashback on foodpanda orders (up to ₱400 monthly)
• Still get 3% cashback even after hitting the cap
• 1% cashback on international transactions
• 0.3% cashback on other local spend
• Up to ₱1,000 monthly cashback across all categories
• No annual fee for the first year
• Early cardholders enjoy free 6-month pandapro subscription

In short—every craving counts.

During the launch, EastWest CEO Jerry Ngo said the partnership reflects their shared mission to make financial services more seamless and more aligned with real daily habits. He emphasized that the card “turns every meal into a moment of value.”

Weekly Cashback? Yes, It Exists.

One standout feature that’s a first in the Philippine market is the way cashback is released. Instead of waiting for monthly billing cycles, cashback automatically goes straight to your pandapay wallet every week.

Instant gratification? Very foodpanda.

Visa Philippines Country Head Jeffrey Navarro highlighted that this partnership pushes digital payment innovation even further giving consumers a faster and more secure way to enjoy rewards.

A Lifestyle Card for Today’s Generation

This new card steps away from the usual “big purchase = big reward” model. Instead, it embraces the Filipino reality:

We love rewarding ourselves with small treats, daily coffee, and comfort food delivered to our door.

foodpanda Philippines Managing Director Daniel Jaramillo explains that the Filipino lifestyle has changed. “You don’t have to wait for special moments. You can enjoy the benefits every day.”

This shift fits right into the growing fusion of food delivery and fintech. By linking cashback directly to pandapay, foodpanda encourages both smarter spending and repeat orders creating an ecosystem where every bite becomes more rewarding.

foodpanda PH Director of Finance Lhecks De Castro added that the card expands the brand’s digital ecosystem and transforms routine spending into a chance to earn and save.

A Card That Moves With You

Whether you’re paying via tap-to-pay, ordering your comfort food after a long day, or traveling abroad, the EastWest foodpanda Visa Credit Card fits naturally into fast-paced digital living.

As Jaramillo puts it, the card “goes beyond a simple payment; it’s a way to celebrate your lifestyle.”

And with global Visa acceptance and cashback that never sleeps, it’s the ultimate tool for Filipinos who crave both convenience and value.

Ready to Earn Cashbacks From Your Cravings?

If you’re always on foodpanda, love trying new places, or simply want a credit card that rewards your everyday habits, this might just be the best foodie card to start with.

To apply, visit eastwestbanker.com/foodpanda or hit Apply Now on the foodpanda app.

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SB19 and GCash Bring Back the Magic of Christmas with Their New Holiday Anthem “Make It Merry”

SB19 and GCash Bring Back the Magic of Christmas with Their New Holiday Anthem “Make It Merry”

Wednesday, November 26, 2025

Christmas in the Philippines is always magical  but between mall crowds, shopping lists, and endless inaanak to visit, that feeling sometimes gets lost in the holiday hustle. This year, GCash and SB19 team up to bring back the spirit of connection, generosity, and joy with their newest holiday anthem and music video, “Make It Merry.”

A New Christmas Jingle That Feels Like Home

The “Make It Merry” jingle marks the official start of the Merry GCash season, capturing the warm, familiar feeling we all look for during the busiest time of the year. The song reminds us that the magic of Christmas never disappears  sometimes, it just needs the right spark.

SB19 Shows How GCash Makes Every Celebration Merrier

In the festive music video, the SB19 members are seen using GCash to shop and pay for gifts, filling their car with presents, and preparing surprises for loved ones. Lines like:

“Ang bawat salu-salo, make it merry, kasama ang pamilya mo,”

“Ang bawat regalo, make it merry, galing sa puso mo,”

highlight how GCash helps make every moment lighter, more meaningful, and truly merry.

Your Most Hassle-Free Christmas Yet — Thanks to GCash

Whether you’re gift shopping, traveling, or sending aguinaldo back home, GCash keeps things simple:

• Send Money – Instantly send love (and aguinaldo!) to family anywhere.
• Pay Online – Shop for last-minute gifts without stress.
• GGives – Make big purchases more manageable.
• GCash Card – Bring it abroad for convenient, secure payments.
• Scan to Pay – Unlock exclusive deals while you shop.

With everything in one app, GCash transforms holiday chaos into holiday cheer.

A Song That Brings Back the Magic

With SB19’s “Make It Merry” as its holiday soundtrack, GCash sets the tone for a season filled with ease, generosity, and heartfelt moments. Because the real magic of Christmas is in the gifts shared from the heart and the memories made with the people we love.

To make this Christmas extra merry, there’s only one thing left to do: i-GCash mo.

Watch the official “Make It Merry” music video on @gcashofficial.

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HUAWEI nova 14 Series: King of AI Selfies Launch

HUAWEI nova 14 Series: King of AI Selfies Launch

Monday, November 24, 2025

Meet the Next Era of AI-Enhanced Selfies

Filipinos love taking selfies whether it’s for IG stories, TikTok vlogs, or simply capturing everyday moments and HUAWEI is leveling up that experience once again. This November 27, the brand is officially launching the HUAWEI nova 14 Series in the Philippines, bringing a fresh, youthful look combined with next-generation AI selfie technology. If you’ve been waiting for a phone that makes your selfies look effortlessly stunning, this lineup might just be the one.

A Legacy of Selfie Innovation Continues

For years, the HUAWEI nova Series has pushed the boundaries of front-facing cameras. From introducing dual selfie lenses on the nova 2s, to night selfie tech on the nova 5, to 3D stereo vision on the nova 9, the series has consistently given content creators and everyday users more ways to express themselves.

Recent generations made big jumps, too—the nova 11’s 60MP Ultra-Wide selfie camera and the nova 13’s AI Best Expression both reshaped how people take photos. Now, the nova 14 Series brings all of these innovations together and adds even more power using advanced AI.

HUAWEI nova 14 Series: The King of AI Selfies

HUAWEI isn’t shy about its bold claim: the nova 14 Series is the “King of AI Selfies.” And with its upgraded lenses and intelligent tools, that title seems well-earned.

Revolutionary Front Cameras

Leading the lineup is the nova 14 Pro, featuring a groundbreaking 50MP Front AI Portrait Dual Camera, composed of:

• 50MP Ultra Portrait Autofocus Camera
• 8MP Close-Up Portrait Camera

Whether you’re shooting solo selfies, couple snaps, or barkada group shots, the phone captures crisp details within a massive zoom range—0.8x to 5x, a first in the industry.

Ultra Speed Snapshot, Front and Back

Blurred selfies? Not anymore. The nova 14 Series debuts Ultra Speed Snapshot, allowing both front and rear cameras to freeze motion in perfect clarity even during quick movements or candid shots.

AI Features That Make Every Selfie Perfect

The nova 14 Series introduces an entire suite of AI-driven enhancements:

• AI Best Expression ― picks the most flattering angle from every frame in a burst
• AI Beauty Effect ― adds natural, refined enhancements
• AI Remove ― erases unwanted objects or photo distractions with one tap

These features make your selfie game smoother, cleaner, and more IG-ready than ever.

Ultra Chroma Camera for Lifelike Rear Photos

It’s not just about selfies. The nova 14 Pro boasts an Ultra Chroma Camera with 1.5 million spectral channels, boosting color accuracy by up to 120%. Photos look incredibly true-to-life perfect for travel shots, food flatlays, and portrait photography.

Designed to Dazzle: Dynamic Crystal Finish

HUAWEI introduces a new Ice Crystal Texture finish that gives the phones a shimmering, premium look perfect for fashion-forward users who treat their phone like an accessory.

The lineup includes:

• HUAWEI nova 14 Pro – 6.78” Flawless Quad-Curved Display
• HUAWEI nova 14 – 6.7” OLED Flat-Edge Screen

Colors: Crystal Blue, White, and Black

Power That Keeps Up With Your Day

With a 5500mAh battery and 100W HUAWEI SuperCharge Turbo, a full charge takes only 38 minutes, a huge advantage for busy Filipinos constantly on the go.

Running on EMUI 15, the nova 14 Series also promises a smoother, smarter, and more secure user experience.

Exclusive Early-Bird Deals You Shouldn’t Miss

Starting November 21, HUAWEI fans can score amazing pre-launch perks:

For HUAWEI nova 14 Series

• ₱1,000 vouchers on Shopee, Lazada, and TikTok
• Pay ₱500 deposit on the HUAWEI Online Store (Nov 21–27) to secure your unit
• Get ₱2,500 OFF when you settle the remaining balance from Nov 27–Dec 12

For HUAWEI nova 14i

• ₱1,000 vouchers across online platforms
• ₱500 deposit (Nov 21–27)
• Get ₱2,000 OFF upon completing payment from Nov 27–Dec 12

A New Era of Self-Expression Starts Now

If you want a smartphone that delivers stunning selfies, powerful AI tools, fast charging, and gorgeous design, the HUAWEI nova 14 Series deserves a spot on your wishlist. Mark your calendars for November 27 and get ready to capture your best self anytime, anywhere.

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