5 Extraordinary Branding Ideas Your Business Can Use


Within your industry, you might sometimes feel as though it’s hard to stand out from the crowd. But it doesn’t have to feel like that – if you use the right techniques, you’ll start to become recognized within your market for offering high-quality products/services. 

Branding plays a large part in this. Whether you’re a startup or a long-established business, you want to ensure that you’ve created a strong brand that customers believe to be credible and reliable. If you’re stuck on how to get started with this or you want to reinvent your current brand, here are 5 extraordinary branding ideas that you can use:

Create An Amazing Logo

Logos are one of the most important aspects of any business. Representing what your business offers, it needs to be eye-catching. With so many amazing logos out there in the world, from Apple to Coca Cola, the competition is tough. Which why it’s worth investing time and money to create a truly extraordinary one. Once you’ve created one, you can then use it across your website and on promotional materials to help spread the word about your company. 

Make Promotional Videos 

Nowadays, people often prefer to watch content, rather than read it. Which is why a promotional video can be a great branding tool to use. Not only is it useful for marketing your product or service to a wider audience, but it also humanizes your brand as you’re adding a face to the name. 

Harness Email Marketing 

Email marketing. Something that every business should have – no matter what the size or how long you’ve been operating for. A way of informing your customers about the latest news, any promotions you might have and any new products/services you have to offer will help to guarantee customer engagement. 

Just make sure that you don’t overbear them with emails, however – as this could have the opposite effect. If they are receiving too many at one time, they might hit unsubscribe and your marketing efforts will be ignored.

Invest in Promotional Products

Whether you’ve got a networking event coming up or you’re planning to advertise your products/services at a local event, it’s the perfect opportunity to invest in promotional products from a company such as dynamicgift.com.au. By giving out items such as fans or pens at these events, you will automatically spread the word about your business. 

Keeping it fresh in the minds of those you’ve spoken to, as well as gaining the attention of others who see the products, it’s a clever and budget-friendly way to grow your brand. 

As well as pens and fans, it’s also a great time to consider investing in a merchandise that you can then sell on your website. Not only is this free advertising in essence, but it’s an extra bit of income that you can then reinvest in your business. 

Utilise Social Media 

Social media is one of the biggest and most important ways that you can brand your business. Utilising sites such as Twitter, Facebook and Instagram you can tap into a wider pool of customers and help to build an online community. Not only will this increase brand awareness, but it will also help your business (and therefore, your brand) seem more authentic and reputable.