Email Marketing – Do’s and Don’ts


In this era of technology, internet has become a necessity. Besides information, it is also used for the business. Email marketing is considered as a successful marketing technique now. It easy, fast and successful. However, it very important that its done carefully. Here we are discussing some do’s and don’ts of email marketing. 

Do’s of Email Marketing

Here is our list of dos’, which can help you as a checklist for your email marketing. If you are looking for more information you can check

  • You have to grow your email list. For that you have to ask the users to subscribe and select the option, which is about receiving your emails.
  • Once a customer subscribes, send the welcome email immediately.
  • The email should have attractive layout. A preheader text encourages the subscriber to read your email. 
  • It’s a good idea to divide your subscribers in different segments, based on different criteria and send them emails according to that. 
  • Sending personalized emails to your subscribers, it will be more effective. 
  • It’s better to use automated emails, according to the clients’ activity. It will give them a personal feeling. 
  • Consider the gender, location and interest of your clients, when sending them email. It will keep them more engaged with your products and services.
  • Review your email before sending, it should be perfectly written. 
  • Keep an eye on your email marketing analysis. It’s the tool, which you can use for the improvement. 

Don’ts of Email Marketing

  • Buying an email list is not a good idea.
  • Don’t wait to respond your subscribers, once they have subscribed. 
  • Don’t forget the catchy preheat text.
  • Don’t send the same email to everyone, who subscribe.
  • Don’t send a generic email, which has nothing in particular for anyone. 
  • Don’t send email every now and then, without any reason and response. 
  • Don’t send the same email to all the subscribers, no matter what their age or location is. 
  • Don’t send emails without checking grammatical errors and spelling mistakes.
  • Don’t ignore email marketing analysis. 

If you keep these things in mind, you can get better results. To see this in the form of infographics please visit