Discovering Fresh Experiences in the New Normal



If there’s anything 2020 has taught us, it’s that sometimes we just need to see things with a fresh perspective. While embracing a new normal, people at home -- in the Philippines and throughout the world -- began trying new things. Suddenly, friends became bakers. Some turned into barbers and beauticians. Others, gardeners. And let’s not forget the Tik-Tokers!

From new discoveries that help people become better versions of themselves, or honing in on skills that can be used to contribute/help other people, Heineken celebrates all the new experiences (or creative skills) people have gained from living under lockdown. There’s always something worth celebrating in life.

Unforgettable in its iconic green bottle with a red star, Heineken is a world-class, premium quality beer brand, beloved for its refreshingly balanced taste. True to its open-minded, cosmopolitan, and witty personality, Heineken has been inviting the Gen Zs and the Millennials of the world to take on a new approach to life. Life has made us all slow down a bit, take a step back, find new ways to connect, and see things through a fresh perspective (even when things are not so favorable). It all comes down to what you make of it, and sometimes all it takes is a fresh perspective to create a #FreshExperience.

Although we do things in isolation, sharing our experiences with friends and family makes them even better. The #freshexperience campaign inspired a lot of social media influencers to share their stories. Check out these five coping mechanisms they shared with us:

1. Staying committed to fitness 

Jumping on the fitness bandwagon, Brazilian model and actor Daniel Matsunaga decided to try a new workout routine, using the keg as workout weights. Camille Co also got creative using Heineken to work out. “No gym? No weights? No problem,” she said. All she needed was a 5L keg of Heineken to improvise her home workout. After consuming the Heineken keg with friends, she used it as a substitute for weights. Now that’s taking a Heineken to a new level!


2. Being passionate and pursuing one’s passion

Passionate people are ones who always thrive. They enjoy what they do and nothing can rain on their parade. Most passionate people find purpose because they like what they do.


Kerwin King says you might be feeling stuck at home right now, but he’s learned there’s always a fresh experience waiting to be discovered. He’s been keeping busy, inseparable from his gadgets, plants and his adorable fluffy cat. From photography to creating digital art, singing and even plant parenting -- he's got his hands full, keeping busy with his favorite and newly discovered hobbies almost every single day. He has recently found time to reconnect with two of his old passions: collecting comic books and vinyl records! He won us over with the photo he posted of him finishing reading a comic book in one sitting, while listening to one of his favorite artists and enjoying a Heineken. What a refreshing way to spend time at home!


Dominic Roque is the perfect example of discovering and pursuing one’s passion. He says he misses the racetrack, but he channeled his energy into his newfound love for photography - something he can surely use to help build his business. When he started his company, Domo Caps, he learned that there’s always a fresh experience waiting to be discovered. The business has now grown more than he ever expected it to, and he is exploring different ways to be productive. He says that even though we can’t go out like we used to, he always enjoys ending his busy days with a Heineken!

3. Appreciating the simple things in life

Mike Miguel loves surrounding himself—and his feed—with plants. During this quarantine, he finally got to channel his “inner plantito” again. He had gotten so caught up with the city life ever since he moved to Manila that he had forgotten how therapeutic it was to be one with nature. Sometimes one just needs to take a step back from busy city life, and do things at a slower pace to gain the fresh perspective needed to have a fresh experience. Here’s to rediscovering fresh experiences, and celebrating it - with a Heineken!

4. Spotting opportunities to enhance relationships

Degee Razon decided to help his mom out with the current boom in the plant business. He was excited to discover that a lot of his friends find joy and comfort in taking care of plants. He helped the business increase its financial gains, but the real benefit was growing closer to his mom. Sometimes it’s all about finding a way to connect to loved ones in a way we never knew we could.

5. Focusing on self-improvement

When one pushes oneself to keep learning, that’s when a person becomes a better version of himself/herself.


Vladimir Grand says he is not the type of person who’s fond of reading books…He shared, “it takes me forever to finish one.” But with extra time on his hands, he did his best to read more. He improved his English vocabulary and pronunciation through reading, but he says reading books also taught him to be more patient, persevering, and organized.

So keep on creating, exploring, learning, connecting… loving and discovering fresh experiences. Regardless of the situation, it’s possible to keep enjoying new fresh experiences every day! How are you coping with the new normal? We want to hear from you. Share your new learning/hobby/trip/experience on your IG feed with us today, and add the hashtags #HeinekenPH and #FreshExperience in the caption, and tag us @heineken_ph.