PLDT Global taps Qualtrics to level up customer experience


PLDT Global Corporation (PGC) has selected Qualtrics CustomerXM™ to help level up its customer experience and improve services for millions of its clients worldwide. 

Through this partnership, PGC, the international arm of the Philippines’ largest integrated telco PLDT, will be employing Qualtrics’ industry leading CX platform to better understand customer sentiment and insights, and, in turn, take actions that can address their needs. The platform will also enable PGC to automate workflows to resolve or escalate customer issues in real time. 

“Our global customer base has diverse needs, which is why the capabilities provided by Qualtrics are central to PGC’s commitment to bring innovative, world-class services to our individual and enterprise customers all over the world,” said Lea Garcia, Vice President for Experience at PGC. “We will be able to listen closely to the needs of our customers and rapidly respond, which will ensure PGC continually brings to market the products and services our customers want and deserve.” 

“Being able to listen, understand, and rapidly act on the changing needs of your customers is a key competitive advantage. By standardizing its CX program with Qualtrics, PGC is well placed to unlock critical insights enabling the company to continually design and improve customer experiences that drive business outcomes,” said Mao Gen Foo, Head of Southeast Asia at Qualtrics. 

This is among many strategic partnerships forged with international leaders in technology and digital connectivity, bearing witness to PGC's commitment to bring best-in-class services to businesses the world over. 

About Qualtrics 

Qualtrics, the world’s No. 1 Experience Management (XM) platform and creator of the XM category, is changing the way organizations manage and improve the four core experiences of business—customer, employee, product, and brand. Over 13,500 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)—the beliefs, emotions, and intentions that tell you why things are happening, and what to do about 

it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit