Gin lovers, here’s something new to raise your glasses to! Tanduay Distillers, Inc., the world’s number one rum producer, has set its sights on the booming gin market with the launch of Ginto, a barrel-aged gin crafted to capture the adventurous taste of the younger generation of drinkers.
Tanduay’s Bold Move into Gin
Under the fresh leadership of brothers Lucio Tan III (President and COO) and Kyle Tan (Executive Vice President), Tanduay is expanding its portfolio beyond rum by introducing a unique product designed for gin enthusiasts.
“Gin remains a favorite drink among Filipinos. With Ginto, we’re giving consumers a new experience—an oak barrel-aged gin crafted with the same gold standard of quality but at an affordable price point,” shared Lucio Tan III.
According to the International Wine and Spirits Research (IWSR), the Philippines is the largest gin market in the world, consuming an incredible 22 million cases annually. With this demand, Tanduay aims to carve a strong position in the category while continuing to dominate the rum market.
What Makes Ginto Special?
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Unlike your usual clear gin, Ginto goes through a barrel-aging process in Tanduay’s massive facilities, which house more than 200,000 oak barrels. This unique method gives Ginto its:
- Golden amber color reminiscent of Philippine sunsets
- Complex flavors of citrus, juniper, and berry with warm wood notes
- Hints of caramel, vanilla, oak, and smoke absorbed from the barrels
Tanduay’s Research and Development team discovered that aging gin in oak barrels unlocks an exciting range of flavors, making Ginto a drink that stands out from the crowd.
Where to Get Ginto
Ginto is now available in Luzon, where most of the gin-drinking market is concentrated. The Greater Manila Area alone makes up nearly 95% of gin market value. Soon, Tanduay plans to expand distribution across the Visayas and Mindanao, tapping into territories where their rum already enjoys unmatched dominance.
With over 90% of the Philippine rum market share, Tanduay’s expertise and large-scale facilities give them a strong edge in introducing new spirits like Ginto.
A Proudly Filipino Spirit
Just like Tanduay’s award-winning rum, Ginto is crafted with locally sourced ingredients and strict quality checks. Wherever Filipinos are in the world, they can enjoy the same consistent, proudly Philippine-made gin.
As Tan summed it up: “Ginto is more than just gin—it’s an innovation that reflects our passion for craftsmanship and the vibrant Filipino spirit.”
With its rich barrel-aged taste and approachable price point, Tanduay Ginto is set to become a favorite for barkadas and celebrations. If you’re a gin lover looking for something different, this golden twist on a classic deserves a spot on your table.