Taste True Australia: Robinsons brings Woolworths to the Philippines


Woolworths, the no. 1 food retailer in Australia, partners with Robinsons Supermarket, The Marketplace and Shopwise to bring to the Philippines the Woolworths brand. The exclusive launch gives Filipino customers the opportunity to “Taste True Australia” introducing over 150 products across various grocery categories. 

The Woolworths label will be initially available in 35 stores and will expand to more stores in the next months. Woolworths great selections of Australian honey, crackers, beverage, cereals, pancakes, salad dressings, sauces and pasta will delight the Filipino market. 

What’s even better is shopping for Woolworths products will be more convenient with just one click with GoRobinsons.ph, the Group’s e-commerce platform. The GoRobinsons mobile app can be downloaded in IOS and Google Play.

“Australia is globally recognized as a reliable supplier of superior quality products so it is with confidence that we bring in world-class products from Woolworths to the Philippines. We want to share with our customers these household favorites from Australia. It has always been our thrust to continue offering new products that will excite our shoppers every time they visit our stores. Woolworths’ values are also consistent with the Robinsons Supermarket Group’s focus on health and wellness.” said Jody Gadia, Managing Director of Robinsons Retail’s Supermarket Segment. 

Andrew Goudie, Woolworths International General Manager said: ‘We are thrilled to partner with the Robinsons Retail’s supermarket group and launch the Woolworths brand throughout the Philippines. Woolworths products reflect changing needs across many popular grocery categories where consumers are looking for not only trusted Australian quality, but healthier options. We are confident the range will be a great addition to Robinsons Supermarket, The Marketplace, and Shopwise stores and we look forward to partnering with Robinsons Retail to deliver Woolworths product innovations into the Philippines.” 

Australia and the Woolworths brand are globally renowned for being a trusted supplier of safe, quality Australian products that adhere to strict, world-leading manufacturing standards. Woolworths has also embraced the trend towards healthier eating and is committed to innovation, ensuring products are produced with no artificial flavors and colors, reduced salts, sugar and fats, and more whole grains and fibers - meaning food that’s better for you. 

Australian Ambassador Steven J. Robinson AO said: "I am very pleased that products from the Woolworths brand are now available locally. This partnership between Woolworths and Robinsons Retail Group adds to strengthening the ties between our countries, especially as we celebrate the 75th Anniversary of diplomatic relations. I look forward to Australians and Filipinos enjoying these products as much as Woolworths’s customers do across their stores in Australia.” 

Now, for a limited time only you too can ‘Taste True Australia’ with a Woolworths exclusive launch promotion, offering a FREE Woolworths Foldable Shopping Basket with any minimum spend of PHP3000 which includes PHP500 of Woolworths products. 

Established in 1924, Woolworths is Australia’s most valuable brand with over 1,000 supermarkets in the continent.