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In business, success can be elusive, especially when it comes to the first few years. Indeed, over half of all startups fail, and these are intimidating odds for anyone in the beginning stages of setting up an enterprise to be sure. Fortunately, there are some strategies that you can use to maximize the chance your business has to succeed. You can even read about some of the most effective tactics, below. 

Make sure your processes are efficient 

While it's only natural to focus on the products and services you offer when running a business, the way that goes about creating these will also affect your bottom line. What we are referring to here is making sure that your business processes efficiently use the resources at your disposal such as time, supplies, equipment, and person-power. After all, such resources do not come for free, so if you are inefficiently using them it will impact your profit margins. 

To that end, identifying processes that could be improved within your business, and taking steps to refine them is the right course of action. The good news is that there are plenty of tools that can help you achieve this with ease through automation.


Automation is a way of making your business processes faster, more reliable, and freeing up your staff to focus on more complex issues. Although do remember that for automation to work successfully in your organization it is vital that you evaluate the value it will provide your business before you choose to invest in it. Additionally, while automation software that seems to ‘do it all' is appealing, it is often better to choose a specific tool, for a specific job, as in the long term this is much more likely to work most efficiently. 

Choose an existing business over a start-up

There is nothing wrong with opting to start up your own business from scratch if you don't mind waiting longer to see any progress and profits! Of course, for some people, this disadvantage is balanced by the advantages of creative control. However, if your goal is to see profitability in the shortest possible time, then investing in, or buying a business that is already established is the best course of action. 

The good news is that you won't have to use up your precious time scouring ponytail business opportunities. Instead, it is far easier to find a business broker with an online presence, as then you can view all their options online. Thereby allowing you to compare potential businesses in different markets, and different opportunities in the same market to help you narrow down your decision. 

Of course, once you have refined your options, it's often useful to go and visit the business you are considering in person, if it's viable, as then you can get a better feel for the organization and see it working in real-time. 

Prioritize the experience of your customers 

Too many business models prioritize the product or structure of their organization and only consider the experience they will provide their customers as an afterthought. Unfortunately, this is the exact opposite of how things should be done. 

Instead of you looking to be successful early, then building your entire business around customers' needs, wants, and service is the way to go. To achieve this you will need to get to know your customers very well, which means doing plenty of market research as well as encouraging them to provide you with honest feedback as you get going. Indeed, this honest feedback is among some of the most valuable data you can access. The reason for this is that data provided by customers will best guide you to long term success. 

Value your employees 

Last of all, if you want to make sure your business is successful from the very beginning, you need to take the best care of your employees that you can. This is because your employees are the people that will be running your business for you, so you will want them to be as motivated, as happy, and productive as possible. Indeed, if they are not working at full capacity, then productivity, quality, and service that your company provides will dip. Something that in turn can lead to unhappy customers, who show their displeasure by shopping elsewhere.


To that end, paying employees well, offering them benefits, progression opportunities, and a good work-life balance is vital. Remember, the employer-employee relationship is a two-way street, and by not valuing your workers from the get-go, you will put your business in jeopardy.