New Improved Pocky redesigned to uplift the taste of happiness


Pocky has maintained its core concept while gradually changing its packaging and formulation to meet the times and society since its launch in Japan in 1966, . The new Pocky range was launched in the Philippines on June 8 to suit the changing consumption scene and purchasing behavior in Southeast Asia. It will be available in major supermarkets and online stores such as LazMall and Shopee Mall.

Healthiness in Pocky with High-Fiber and Wholewheat

With growing health consciousness, more and more consumers are looking for healthier choices and more guilt-free products. In line with such willing, fiber was added into the pretzel of Pocky which offers more health benefits. Wholewheat was also added into the pretzel which gives it a lighter and crispier texture. 

The rich and smooth chocolate gives the right balance of sweetness while enhancing the unique aroma of the chocolate flavors by adjusting the ratio of cream to biscuit.

Design Attention

Few design changes were also made to better convey the appeal of the natural ingredients. In the Share packs, the link to the package of the standard pack has been made stronger and easier to understand.

“The year 2022 marks the 100th anniversary of the Glico Group. In that year, the brand is pleased to celebrate the new re-staging of our flagship brand, Pocky. We want to be a brand and a company that evolves together with society, while keeping our core unchanged. "More Happiness, More Goodness!" will be delivered to the Philippines.” - Mr. Takashi Miki, Marketing Head, Glico Philippines, Inc.

The more you share, the more you enjoy this mess-free tasty snack! 

You can purchase Pocky from major supermarkets and their official online stores such as Lazada and Shopee.

For more details, visit 

Glico Brand Website (Shopalyst)