RBank at 25: Putting You at the Heart of Service


Robinsons Bank

Robinsons Bank (RBank) crosses another milestone this November 27, 2022, celebrating its Silver Anniversary – 25 years of Putting the Customer at the Heart of Service. 

RBank began as a humble service-oriented Bank for the Gokongwei Group, but over the years, it has fortified its vision and mission to focus on fulfilling the changing needs of the Filipino people. 

RBank now rises to stand tall among other industry leaders of today, remaining competitive in developing innovative products and services that are responsive to the demands of the market. 

“Our continued growth and success today are a testament of the Bank’s resilience and agile culture — which has especially been evident amid the crises we are experiencing. The Bank’s growth did not stop nor slow down but rather, it accelerated its initiatives as we saw the need to create banking products and services that remain relevant to the needs of the Filipino people today,” said RBank President & CEO Elfren Antonio Sarte. 

As a testament to its growing momentum, RBank continued to be recognized as the Fastest Growing Commercial Bank in the Philippines, for four consecutive years and as awarded by the Global Business Outlook and the Global Business Review Magazine. In addition to this, its digital innovations and product developments have also caught the global eye, garnering recognitions from the Asian Banking and Finance Retail Banking awards for Service Innovation of the Year 2021 (RBank Sign Up) and Consumer Finance Product of the Year 2021 (GO!Salary Loan). It also garnered award for having the Most Innovative Digital Banking Services from The Global Economics. 

Throughout RBank’s 25 years, the Bank has been a witness to more and more Filipinos achieving their goals and dreams – from getting their first savings account to building their dream home. 

Driven by commitment and passion for service, Robinsons Bank has transcended generations, a testament that RBank is more than just a bank, but a life partner. It carries its mission to be better every day to provide the best banking solutions to help customers achieve a better and brighter future. 

Robinsons Bank is the financial services arm of the Gokongwei Group, one of the largest conglomerates in the Philippines. It currently ranks 17th among universal and commercial banks in the country, with assets amounting to Php 176.93 Bn as of December 2021. The Bank is recognized as the Fastest Growing Retail Bank in the Philippines for 2019-2020 by The Global Banking and Finance Review; Fastest Growing Commercial Bank in the Philippines for 2019 and 2020 by the Global Business Outlook; and the Best Commercial Bank in the Philippines for 2020 by the International Business Magazine.