Watch out for the newest Johnson’s kidfluencers and mombassadors on the rise

10/3/23



After months of searching for four outgoing and energetic kids, Johnson’s officially introduces its first ever Johnson’s BidaBest Squad who will showcase why using age-appropriate shampoo is important for kids like them. 

Last April, Johnson’s announced its search for its first-ever kidfluencer squad with the help of 90s hair icon and now celebrity mom, Jolina Magdangal-Escueta. Johnson’s celebrity mombassador Jolina along with her BidaBest daughter, Vika, showcased their awesome dance moves and healthy hair through their quick demo dance video that fellow moms and kids copied step-by-step to join the #JohnsonsBidaBest Challenge.

Thousands of entries nationwide were screened and only 20 were chosen to move to the next round of challenges where they had to create a video on why they deserve to win a coveted spot in our Top 4. In the short video, moms together with their BidaBest kid talked about the importance of using Johnson’s Active Kids shampoo, so their hair can be soft, shiny, and smooth. In the end, four kids emerged victorious!

In a nationwide TV telecast, Johnson’s showcased the first-ever Johnson’s BidaBest Squad together with their mothers, introducing BidaBestie Gwyn and Larra Sarmiento, BidaBestie Marius and Michelle Lee, BidaBestie Euni and Fatima Manlunas, andBidaBestie Kylie and Michelle Salcedo. Celebrity mombassador Jolina Magdangal-Escueta was present to personally congratulate and award all the winners. 

“Moms don’t realize that their kids’ hair is actually 2x thinner than adult hair—and this is why there’s the need for a shampoo that is specially made for kids’ delicate and still-developing hair. With Johnson’s Active Kids Shampoo, dirt and excess oils are gently and effectively removed without damaging kids’ still-developing hair and scalp. Plus, our shampoos are formulated with purposeful ingredients to support healthy hair development for our growing kids” said Johnson’s Baby franchise lead Isa Lacson-Ruiz.

The newly formed Johnson’s BidaBest Squad were all ecstatic when they found out about their well-deserved win. When asked about how they felt, they all shared how amazing it is to be recognized by their favorite kid shampoo brand.

“Sobrang saya ko nung ma-announce na ang anak kong si Gwyn ay isa sa mga napili para sa pinaka-unang Johnson’s BidaBestSquad ni Johnson’s. Favorite brand kasi namin yun, at talagang gusto ni Gwyn na ‘Soft and Smooth’ ang ginagamit niya kapag naliligo para daw malambot ang pakiramdam niya sa hair niya araw-araw,” shared by BidaBest mombassador Larra.

BidaBest mombassador Michelle shared, “Ever since talaga, Johnson’s Active Kids ang ginagamit ko para sa buhok ni Marius. Bata pa kasi siya kaya naniniguraduhan ako na hindi harsh ang ginagamit kong shampoo para sa kanya, at ang malimit pa naming gamitin ay yung ‘Clean and Fresh’. Maliban sa favorite niya ang blue, gusto niya rin na kahit buong araw siyang nasa arawan sa school, eh pag-uwi niya mabango at fresh parin siya.” 

“Hindi namin in-expect na kami yung mananalo kaya sobrang laking tuwa namin when we found out. Si Fatima, favorite niyan yung ‘Shiny Drops’. She loves the color pink, and she loves having smooth and shiny hair dahil sa shampoo niya,” expressed BidaBest mombassador Fatima.

Last but not the least, BidaBest mombassador Michelle Salcedo also shared how she loves to use the ‘Strong and Healthy’ variant from Johnson’s Active Kids for Kylie. “Kylie has always been an avid user of Johnson’s Active Kids and paborito niyang gamitin yung ‘Strong and Healthy’ because of how great her hair feels after showering with it. So, when we found out na nanalo kami, laking tuwa talaga naminna makakasama namin yung favorite shampoo brand niya.”

BidaBest mombassadors Michelle Lee, Michelle Salcedo, and BidaBestie Kylie and Marius were very excited to talk about Johnson’s Active Kids shampoo and why it’s their favorite; sharing the benefits they get from the shampoo range, and ending the show with a lively performance of the Johnson’s BidaBest Hashtag dance, together with celebrity mom Jolina Magdangal-Escueta and daughter Vika Escueta.

Johnson’s Active Kids is available in four (4) variants: Shiny Drops with Argan Oil and Silk proteins for soft, smooth, and shiny hair, Clean & Fresh with active fresh technology for 12-hour freshness, Strong & Healthy with Vitamin E for stronger hair and less breakage, and Soft & Smooth shampoo with honey and wheat extracts for smooth, less frizzy hair.

Follow the journey of the Johnson’s BidaBest Squad by checking out the official social media pages of Johnson’s: @johnsonsbabyph on Instagram and TikTok, and at https://www.facebook.com/JohnsonsBabyPhilippines on Facebook. 

Help make your kids feel their BidaBest at home by getting your favorite Johnson’s Active Kids Shampoo available in leading supermarkets and drugstores, as well as from the official company store on Lazada and Shopee.
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