HONOR: Leading the Smartphone Market in China, Anticipating Success in the Philippines in the Coming Year


Leading Smartphone Market in China

In the fast-paced world of smartphones, HONOR has emerged as the undisputed leader in the latest Q3 2023 reports from renowned research firms like Canalys, IDC Worldwide Quarterly Mobile Phone Tracker, and Counterpoint's Market Pulse Service. HONOR's performance has been nothing short of remarkable, securing the top spot across all these reports.

HONOR's global success has been particularly encouraging for HONOR Philippines, as they prepare to make a significant impact in the local market. According to HONOR Philippines Vice President, Stephen Cheng, "This success gives us more confidence here in the Philippines to do even better and achieve greater heights sooner than later. We are very young, but you know what they say, the youngest is the most aggressive, so better watch out for HONOR Philippines, especially in 2024."

Despite a decline in the Chinese smartphone market, HONOR stands out with an outstanding annual growth rate of 1.8% according to IDC, 1.1% as per Counterpoint, and -1% according to Canalys. This impressive performance places HONOR ahead of other brands in the market. In terms of market share, HONOR firmly holds the title of the No. 1 smartphone brand, with 19.3% according to IDC, 18.3% according to Counterpoint, and 18% according to Canalys. This makes HONOR the frontrunner by a significant margin, with the second-ranked brand trailing at 16-17%.

One of the standout achievements for HONOR is its dominance in the foldable smartphone market, with the HONOR Magic V2 emerging as the top choice among all foldable models in China, as validated by both IDC and Counterpoint.

With such impressive achievements, HONOR Philippines is determined to replicate this success in their home market. To explore the wide range of HONOR devices available in the Philippines, you can visit an Experience or Partner store near you or explore their offerings online. Stay tuned for what HONOR has in store for the Philippines in 2024; it promises to be an exciting year for smartphone enthusiasts in the country.