In a significant stride towards fostering inclusivity and expanding its diverse marketplace, Shopee, the leading e-commerce platform in the country, has joined forces with the Department of Trade and Industry (DTI) to onboard Halal food sellers onto its platform. This collaboration not only supports Micro, Small, and Medium Enterprises (MSMEs) but also aims to make Halal products easily accessible online for both sellers and consumers. The initiative aligns seamlessly with Shopee's commitment to empowering niche businesses and providing a platform for them to flourish in the digital market.
The cornerstone of this collaboration lies in educating potential sellers about Shopee's onboarding process. These informative sessions cover a spectrum of topics, including product listing guidelines, user interface navigation, and valuable business insights. By equipping sellers with these essential tools, Shopee and DTI aim to ensure a seamless onboarding experience for those entering the e-commerce platform. This initiative is a testament to the commitment towards empowering businesses of all sizes to thrive in the dynamic digital economy.
Halal food products adhere to Islamic dietary laws, encompassing specific production processes. The partnership between Shopee and DTI seeks to make these Halal products conveniently accessible online. This is particularly crucial for individuals with religious obligations and those who prefer ethically sourced food. By providing a platform for Halal food sellers, Shopee is contributing to the accessibility and visibility of these products, catering to a diverse consumer base.
Vincent Lee, Head of Shopee Philippines, emphasized, "At Shopee, we are dedicated to fostering inclusivity for our sellers and consumers. Our collaboration with the DTI to onboard Halal food sellers aligns with our commitment to supporting MSMEs and providing diverse options for our users. This is another step towards empowering businesses of all kinds and sizes to thrive in the digital economy."
Director Marievic M. Bonoan of DTI expressed her thoughts on the collaboration, stating, "The partnership with Shopee is a step towards enhancing the visibility of Halal products online. This collaboration will further strengthen the DTI's commitment to promoting economic growth and ensuring that MSMEs offering Halal-certified products have the tools and resources to adapt to a dynamic market."
To facilitate the onboarding process, seller training sessions are scheduled for January 2024. These sessions will cover fundamental aspects of Shopee, commercial improvement strategies, and operational enhancements. Interested sellers are encouraged to create a Shopee seller account today and visit Shopee's Seller Education Hub, where they can access regular training sessions and webinars for free. This initiative aims to empower sellers with the knowledge and skills necessary to thrive in the competitive e-commerce landscape.