Five New Designs Revealed for PEACE FOR ALL Charity T-Shirt Project



Spring collection features fresh, playful designs from beloved character Moomin and artist Jason Polan, available from March 15

Global apparel retailer UNIQLO today announces the worldwide release of five new designs for its ongoing PEACE FOR ALL charity T shirt project. The project features T-shirts with designs expressing a wish for peace, provided by volunteer collaborators with close ties to UNIQLO. All profits from PEACE FOR ALL T-shirt sales are donated to international humanitarian organizations.* These new items will be available from Friday, March 15.

The newest PEACE FOR ALL collection features five fresh, playful designs from an eclectic group of contributors.

  1. Beloved Finnish character Moomin appears on a pink T-shirt, actively painting the word "PEACE" with a brush. 
  2. Japanese anatomist Takeshi Yoro, author of best-selling book Baka no Kabe ("The Wall of Fools"), whose design features a photo of his much-loved cat Maru accompanied by the phrase 'Hope means we can change.'
  3. The late, great New York artist Jason Polan, whose cheeky illustration pops out from the pocket of the T-shirt.
  4. Legendary calligrapher Hakujyu Kuiseko, with a striking design and Japanese text that reads 'If you expand the circle, it's a world. If you shrink it, it's an ego.'
  5. Afghan-born American novelist, once a refugee himself and now a Goodwill Ambassador for UNHCR, the UN Refugee Agency, Khaled Hosseini, author of the bestseller The Kite Runner, whose elegant design states that 'Peace is our highest good'.

* UNIQLO parent company Fast Retailing contributes 100% of profits from the sale of PEACE FOR ALL T-shirts (equivalent to 20% of the selling price) to three international aid organizations providing humanitarian assistance to people impacted by poverty, discrimination, violence, and conflict. Donations are made equally to UNHCR (the UN refugee agency), Save the Children, and Plan International through their representatives in Japan.

Donations surpass 970 million yen

UNIQLO launched the PEACE FOR ALL project on June 17, 2022, and to date has featured designs from 36 contributors locally (including this most recent collection). As of the end of January 2024, more than 3.2 million T-shirts have been sold worldwide, raising more than JPY 970 million (equivalent to approximately PHP 361.9 million using the February 28, 2024 exchange rate of PHP 1 = JPY 2.68). Donations from the PEACE FOR ALL project have been used to support various charitable projects, including emergency humanitarian assistance to protect the lives of displaced people around the world, ensuring children around the world impacted by conflict and disaster to be protected from harm, and helping to prevent early marriage.