Kim Chiu, the award-winning actress, TV host, and style icon, has been revealed as the Tanduay Calendar Girl for 2025. Dubbed the Chinita Princess, Kim embodies the strength, beauty, and resilience that have made the Tanduay Calendar Girl an enduring symbol of empowerment. Her unveiling, themed “Aura,” took place in a grand celebration at the Lucio K. Tan, Jr. Center in Pasay City.
The Legacy of the Tanduay Calendar Girl
For decades, the Tanduay Calendar Girl has been a cultural icon in the Philippines, representing confidence and empowerment. Lucio C. Tan III, President of the Lucio Tan Group and Tanduay Distillers, Inc., emphasized the significance of this tradition:
“The Tanduay Calendar Girl symbolizes strength, beauty, and confidence, inspiring people across generations. It’s more than a role—it’s a statement of resilience and empowerment, qualities that resonate deeply with our market and our brand.”
As Tanduay marks its 170th year, the brand continues to evolve while staying true to its legacy. Similarly, Kim Chiu has transformed from a reality show winner into one of her generation’s most admired actresses, conquering both television and film.
Kim Chiu’s Journey to Stardom
Kim first captured the hearts of Filipinos as the winner of ABS-CBN’s Pinoy Big Brother Teen Edition. She then showcased her talent in numerous top-rated TV series and films. Most recently, she starred in the acclaimed drama Linlang and a blockbuster adaptation of South Korea’s What’s Wrong With Secretary Kim?
Her versatility and charisma have solidified her as a household name, making her the perfect choice to represent Tanduay in its milestone year.
A Celebration of Aura and Empowerment
The unveiling event highlighted the theme of “Aura,” with guests dressed to reflect their unique personalities. The stage came alive with a dazzling display of stars and LED visuals, showcasing Kim Chiu as a modern goddess. The audience was treated to a preview of the goddess-inspired layouts for the 2025 Tanduay calendar.
Kim expressed her gratitude for the honor:
“It is a privilege to represent a brand that embodies my ideals of quality and confidence. Tanduay has been a symbol of excellence for 170 years, not just in the Philippines but across the globe.”
Tanduay: A Proud Legacy of Craftsmanship
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Tanduay has grown to become a global leader in the rum industry, celebrated for its craftsmanship and innovation. The brand’s journey mirrors Kim Chiu’s rise to success, making this partnership a perfect match.
Lucio C. Tan III concluded the evening with a toast:
“This moment reflects Tanduay’s incredible journey—a proud 170-year story of craftsmanship and innovation. Let us honor our legacy while continuing to inspire and empower through innovation.”
More Than a Calendar
The Tanduay Calendar Girl campaign goes beyond showcasing beauty; it’s about celebrating resilience, empowerment, and artistry. Kim Chiu’s selection as the Tanduay Calendar Girl 2025 reinforces the brand’s commitment to these values, inspiring Filipinos to embrace their strength and confidence.