A whole generation of Filipinos fondly remembers Darigold Milk—an iconic American dairy brand that graced households with its creamy, nutritious goodness until the 1970s. The great news? Darigold Milk is making a much-anticipated comeback, ready to bring nostalgia to long-time fans and introduce its premium dairy products to a new wave of health-conscious consumers—dubbed the Filipino Gold Getters. These are individuals who strive for excellence in their everyday pursuits, and Darigold Milk is here to fuel their journey!
But for younger Filipinos unfamiliar with the brand, here’s a quick refresher on Darigold’s storied legacy in the country:
Darigold Milk Through the Years
1920s-1960s: Darigold Milk made its way to the Philippines, quickly becoming a household favorite. Families loved its rich taste and high-quality dairy goodness. The brand even sponsored a local TV show, Darigold Jamboree, with a catchy jingle that many still remember today!
1970s: Darigold Milk ceased operations in the country, leaving a nostalgic imprint on those who grew up with it.
2024: Darigold is back, stronger than ever, ready to nourish and empower Filipino Gold Getters!
A New Era of Nutritious and Delicious Dairy
“The warm welcome we've received in the Philippines inspires us at Darigold. We're dedicated to nourishing Filipino Gold Getters—those who strive for greatness with unwavering determination—with our strong line of Darigold Milk,” said Dan Hofmeister, Darigold President for Business to Consumer.
Now available in the Philippines, Darigold Milk offers a range of delicious, nutritious options:
Darigold Whole Milk
A creamy, wholesome staple for every family, loved for its rich taste and nutritional benefits.
Darigold Low Fat Milk
Available in Strawberry and Chocolate flavors, this is the perfect balance of nutrition and indulgence in every sip.
Darigold FIT
Specifically crafted for active individuals, each bottle packs 25g of protein, low sugar, and a lactose-free formula, making it the go-to drink for muscle recovery, energy support, and overall wellness.
Darigold Kicks Off Its Comeback with the Darigold Milk Run
To celebrate its return, Darigold hosted a press conference and the Darigold Milk Run on February 1 at Villar City, Bacoor, Cavite. The event gathered fitness enthusiasts of all ages, highlighting Darigold FIT’s role in fueling a healthy and active lifestyle.
The press launch also marked the brand’s official re-entry into the Philippine market, featuring its partnership with AllDay Supermarket, where consumers can now purchase their favorite Darigold Milk products.
“With our partnership with AllDay Supermarket, we’re confident that we can reach more Filipino families as we re-enter the market,” Hofmeister added.
Get Your Darigold Milk Today!
Now that Darigold Milk is officially back in the Philippines, it’s time to unleash your inner Gold Getter! Experience the goodness of Darigold’s nutritious dairy products at your nearest AllDay Supermarket.
To stay updated on Darigold Milk’s latest offerings and events, visit www.darigold.ph and follow @DarigoldPhilippines on social media.