The Department of Tourism (DOT), led by Secretary Christina Garcia Frasco, reaffirmed the Philippine government’s commitment to sustainable development and inclusive economic growth through farm tourism at the 8th Philippine International Farm Tourism Conference (PIFTC). The three-day event was held at KCC Mall in General Santos City, South Cotabato, bringing together experts, policymakers, farmers, and tourism stakeholders.
Promoting Sustainable Farm Tourism in General Santos City
With the theme “Innovations in Farm Tourism: Cultivating Growth and Sustainability,” the conference highlighted General Santos City’s potential as a leading farm tourism destination. The DOT, in partnership with the International School of Sustainable Tourism (ISST), showcased innovative bio-diversified farming initiatives, including the city’s emerging grape farming industry.
Secretary Frasco Highlights Farm Tourism’s Role in Economic Growth
In her keynote address, Secretary Frasco emphasized farm tourism’s transformative impact on rural development, food security, and cultural preservation.
“At the heart of farm tourism lies a simple yet powerful idea: our farms are more than just places of production. They are living landscapes of culture, history, and sustainability—where traditions are passed down, innovation takes root, and communities find new pathways to prosperity,” she stated.
She further highlighted President Ferdinand R. Marcos Jr.’s commitment to farm tourism through the National Tourism Development Plan, which aims to empower local communities and promote sustainable agricultural practices.
Strengthening Partnerships for Sustainable Growth
Frasco reiterated the DOT’s dedication to farm tourism as a key pillar of the country’s tourism strategy. She emphasized the importance of collaboration among government agencies, local government units (LGUs), and private stakeholders to ensure the sector’s sustainability and long-term growth.
“By embracing our agricultural heritage and unlocking new opportunities in farm tourism, we cultivate a future where agriculture and tourism bring prosperity to our rural communities—while preserving these vital livelihoods for generations to come,” she said.
Transition to Baguio City for the Next PIFTC
A major highlight of the event was the ceremonial turnover of hosting duties from General Santos City to Baguio City for the next PIFTC. Secretary Frasco, alongside ISST Chairperson and former DOT Secretary Mina Gabor and General Santos Councilor Virgie Tiongson Llido, presided over the transition, underscoring the importance of continuity in farm tourism promotion.
The 8th PIFTC successfully reinforced the Philippines’ commitment to sustainable farm tourism. With ongoing efforts from the DOT and key stakeholders, rural communities stand to benefit from economic growth, cultural preservation, and sustainable farming practices. As the country looks forward to the next PIFTC in Baguio City, the future of farm tourism in the Philippines remains promising.