Let’s face it—life doesn’t always go according to plan.
In a recent survey, only 5 out of 10 breadwinners in Metro Manila, Cebu, and Davao said they consider life insurance important. Even more concerning? The sense of urgency around getting insured is dropping fast. Back in 2022, 83% believed life insurance was a must-have. By 2024, that number had dropped to just 54%.
So, what’s holding people back?
For most, it comes down to budget. With bills piling up and daily expenses to manage, life insurance often gets pushed to the bottom of the list. But here’s the thing—whether you’re in your 20s, 40s, or nearing retirement, the need for protection is universal. Across different walks of life, people agree: life insurance offers peace of mind in the face of health emergencies, accidents, disability, or even death.
Life Insurance Isn’t Optional—It’s Essential
Think of life insurance as your Plan B—the safety net that kicks in when life throws the unexpected your way. It’s not about fear; it’s about love. Getting insured is a selfless act that says, “I’ve got your back,” to those who depend on you.
That’s why BDO Life is making life insurance more accessible than ever. You can now speak with a financial advisor at any BDO branch nationwide. Sure, you can do your research online or even get a quote through their website—but many still find comfort in having a real conversation before making such an important decision.
Real People. Real Stories. Real Protection.
BDO Life’s financial advisors often share moving stories that highlight why having a Plan B matters.
Take Jimmy, for instance—a BDO Life advisor who recalled a client who tragically passed away after a highway accident during a family trip. His wife didn’t even know he had purchased life insurance until he asked her to pay the premium a month before the incident. That one act made all the difference.
“She told us, ‘Akala mo di mo kailangan, pero kailangan mo pala. Dati para sa akin, dagdag expenses lang,’” Jimmy shared. It’s a powerful reminder that what may seem like an extra cost today could mean security for your family tomorrow.
A Legacy of Love
Another advisor, Jonah, shared the story of a healthy, hardworking businessman who passed away suddenly. His insurance benefits allowed the family to pay off a vehicle loan and continue running their small businesses. It was his foresight—his Plan B—that kept his dreams alive for his loved ones.
His wife, who had been working overseas, flew home to attend his funeral. She expressed how grateful she was that her husband had thought ahead and made sure their family was taken care of.
When Plan A Fails, Plan B Saves the Day
Randy, another financial advisor with BDO Life, often talks about the importance of a backup plan. “We all have a Plan A—savings, investments, long-term goals. But what if Plan A gets derailed by an unexpected event?” he asks.
One of his clients had life insurance specifically to secure his children’s education. Although he passed away before seeing them graduate, his Plan B ensured that his children—and his wife and mother—still had the financial means to carry on.
A Smart, Loving Choice
As BDO Life President and CEO Renato Vergel De Dios puts it, “You owe your loved ones a Plan B that will allow them to move on in life when you’ve ceased to be in the picture. That takes tremendous financial maturity and responsibility.”
And he’s right. Life insurance isn’t just a financial tool—it’s a way to leave behind a legacy of care, love, and foresight.
It’s Time to Start the Conversation
If you haven’t thought about life insurance yet, now is the time. Visit your nearest BDO branch and speak to a BDO Life Financial Advisor. They’ll walk you through the best options tailored to your needs and budget. Or explore your options online at www.bdo.com.ph/bdo-life—get a free quote and find a plan that works for you.
Your family deserves more than just hopes and dreams. They deserve a Plan B.