When it comes to skincare, many Filipinos think they know what “sensitive skin” means—usually dryness, irritation, or redness. But dermatologists now recognize that it’s more complex. Stress, pollution, constant exposure to makeup, and even climate changes in the Philippines can all trigger sensitivity in ways we don’t always expect.
That’s why Cetaphil’s National Healthy Skin Mission (NHSM) is back for its 6th year with a timely reminder: “There’s More to Your Sensitive Skin.” In partnership with Watsons, this year’s campaign goes beyond the basics to educate Filipinos on the different forms of skin sensitivity—whether it’s redness, hyperpigmentation, or texture issues—and to offer dermatologist-developed solutions.
The Truth About Sensitive Skin in the Philippines
According to Galderma Philippines, the company behind Cetaphil, the Philippines ranks #1 in Southeast Asia and #6 globally when it comes to cases of sensitive skin. Yet, most Filipinos don’t even realize that sensitive skin is a condition—not just a “skin type.”
Louie Roxas, General Manager at Galderma Philippines, explains that the mission is clear: to empower Filipinos with knowledge and the right products to achieve healthier skin.
Watsons also highlighted how the collaboration helps Filipinos go beyond labeling their skin as “sensitive” and instead take action toward healing and strengthening it with expert advice and the right care.
Introducing Cetaphil’s Soothing & Comforting CICA Line
This year’s highlight is the launch of Cetaphil’s Soothing & Comforting Range, a breakthrough line that provides instant redness relief and up to 24-hour skin barrier protection.
Powered by Cetaphil’s Power Trio Blend, the new line combines:
Centella Asiatica – a proven anti-inflammatory that calms skin and supports healing
Allantoin – a soothing agent that relieves discomfort
Pentavitin – a hydrator that locks in moisture for long-lasting protection
Unlike quick-fix solutions, this range addresses skin sensitivity at its root, offering both immediate comfort and long-term barrier strengthening.
Anne Curtis on Her Sensitive Skin Journey
Adding star power to the campaign is Anne Curtis, who continues her role as Cetaphil’s ambassador. She shared how her lifestyle, frequent makeup use, and even motherhood have made her skin more prone to sensitivity and pigmentation.
“After giving birth, I noticed I was more prone to hyperpigmentation. That’s when I realized I had sensitive skin, too,” Anne revealed. Her personal experience reflects the campaign’s message that skin sensitivity is deeper than it looks and deserves professional-level care.
More Than Just a Product Launch
The NHSM 2025 launch isn’t just about new skincare—it’s about community and awareness. Attendees can look forward to:
- Personalized skin consultations
- Exclusive product trials
- Special promos at Watsons and SM Beauty
- First dibs on the new Soothing & Comforting Range
A Step Toward Stronger, Healthier Skin
Cetaphil’s message is clear: sensitive skin is more than surface-level redness. Whether it’s flare-ups, pigmentation, or dryness, the right skincare approach starts with understanding. With dermatologist-developed solutions like the new CICA line, Filipinos now have access to targeted products designed specifically for their unique skin needs.
If you’ve been struggling with unexplained sensitivity, now’s the time to go deeper—your skin deserves more than a quick fix.