HUAWEI once again raises the bar for smartphone design and mobile imaging with the arrival of its latest flagship devices—the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro. Combining visionary camera technology with sleek, fashion-forward design, these two models let users capture life in its truest detail while making a bold style statement.
Now available nationwide, the Pura 80 Ultra retails at PHP 89,999, while the Pura 80 Pro comes in at PHP 59,999.
Master Every Detail: The Power of the Pura 80 Pro
Built for precision, the HUAWEI Pura 80 Pro is equipped with an Ultra Lighting Macro Telephoto Camera that offers up to 5cm Super Close Focus, allowing you to frame the smallest details with sharpness and color accuracy. Its large F2.1 aperture ensures stunning shots even in low light—whether at concerts, lantern festivals, or neon-lit city streets.
The Pro variant also comes with a 1-inch Ultra Lighting Camera paired with an Ultra Chroma Camera, making it a true performer for vibrant night photography and expressive street shots.
Bring the World Closer with the Pura 80 Ultra
The Pura 80 Ultra pushes mobile photography into new territory with the industry’s first Switchable Dual Telephoto Camera, seamlessly moving between 3.7x mid-telephoto and 9.4x ultra-telephoto zoom. From capturing your favorite artist at a concert to zooming in on faraway skylines, it delivers breathtaking clarity without losing detail.
Its 1-inch Ultra Lighting HDR Camera captures dramatic light and shadow with a 16EV dynamic range, while the AI Cinematic Engine transforms casual video into cinematic masterpieces. Whether shooting sunsets or nightscapes, the Pura 80 Ultra ensures every frame feels immersive and true to life.
Style Meets Durability
True to the Pura legacy, both models combine elegance and resilience:
Pura 80 Ultra: Features a “golden glaze” finish in Prestige Gold or Golden Black.
Pura 80 Pro: Comes in Glazed Red, Glazed White, or Glazed Black, offering understated sophistication.
Both devices are protected with 2nd Gen Kunlun Glass (Crystal Armor for the Ultra), plus IP68 and IP69 dust and water resistance, ensuring durability even during life’s unexpected mishaps.
Beyond the Camera: Smarter Everyday Performance
The new Pura 80 Series isn’t just about photography. It comes with:
- HUAWEI X-True Display™ for ultra-bright, lifelike visuals even under sunlight.
- Dual Large Amplitude Speakers for immersive sound.
- EMUI 15 with AI-powered features, such as AI Remove for photo editing, AI Messaging for privacy, and Real-Time Translation for global communication.
- 5170mAh battery with 100W SuperCharge and 80W Wireless SuperCharge, keeping you powered all day.
Pricing, Availability, and Exclusive Freebies
HUAWEI Pura 80 Ultra – PHP 89,999
HUAWEI Pura 80 Pro – PHP 59,999
Available via Shopee, Lazada, TikTok, HUAWEI Online Store, and HUAWEI Experience Stores nationwide.
Both models include 1-Year 1-Time Accidental Damage Protection, 1-Year Battery Renewal Service, and free door-to-door repair services under HUAWEI Care+.
Exclusive launch freebies until Sept 30, 2025:
Pura 80 Ultra: HUAWEI FreeClip, PHP 8,000 trade-in tokens, Care+ worth PHP 7,199, and a HUAWEI Watch GT 5.
Pura 80 Pro: PHP 5,000 trade-in tokens, Care+ worth PHP 5,999, and a HUAWEI Watch GT 5.