As it marks a century of excellence in the Philippine food and beverage industry, Magnolia is not only celebrating a remarkable legacy—it’s also setting its sights firmly on the future. In its 100th year, the iconic brand under San Miguel Foods, Inc. reaffirms its commitment to empower small businesses, retailers, and local producers—the very communities that have helped build and sustain its success over the decades.
A Century of Trust and Quality
Since its founding in 1925, Magnolia has become a household name, known for its high-quality dairy, poultry, and processed meat products. From the nostalgic Magnolia Chocolait in a glass bottle to its wide range of ice cream, chicken, butter, and cheese, the brand has continually evolved to meet the needs of Filipino families and entrepreneurs.
Throughout its 100-year journey, Magnolia has earned the trust of both consumers and business partners by delivering consistently high standards, maintaining food safety, and embracing innovation.
Supporting the Philippine Economy, One Small Business at a Time
Magnolia’s anniversary goes beyond product launches and brand milestones—it’s also about giving back. In line with San Miguel Corporation’s commitment to inclusive growth, Magnolia continues to nurture partnerships with micro, small, and medium enterprises (MSMEs), offering them opportunities for expansion and long-term sustainability.
Whether it's through supplying fresh and affordable raw materials, providing business-to-business support, or enabling value-added reselling opportunities, Magnolia empowers a wide range of small players—from sari-sari store owners and neighborhood bakeries to poultry farmers and food cart operators.
Strong Partnerships with Local Producers and Retailers
At the heart of Magnolia’s operations is a robust network of local poultry growers, livestock farmers, and raw material suppliers. These partnerships are vital not only in maintaining product freshness and quality but also in strengthening the domestic agricultural value chain.
Magnolia’s integrated operations ensure that local producers benefit from consistent demand, fair pricing, and access to modern farming practices and technologies. In turn, the company continues to deliver products that meet international standards while supporting rural livelihoods.
On the retail side, Magnolia supports local distributors, supermarkets, and independent retailers with marketing, logistics, and product development assistance, helping them maximize profitability and customer satisfaction.
Innovation for Inclusive Growth
Magnolia is also leveraging technology and innovation to drive inclusive growth. From investing in more efficient cold chain systems to expanding digital ordering platforms, the company is making it easier for smaller players to do business.
These improvements help retailers manage inventories, reduce spoilage, and respond to changing consumer demands—especially crucial in a rapidly evolving retail landscape.
Looking Ahead: Building the Next 100 Years
As Magnolia celebrates this historic milestone, the company is more committed than ever to being a partner in nation-building.
From nostalgic treats to entrepreneurial support, Magnolia remains a symbol of trust, quality, and Filipino pride—a legacy built not just on products, but on people.