Through a heartfelt hand dance, InLife highlights how love moves through generations, life stages, and milestones.
Love is more than a feeling—it’s action, connection, and belonging. This is the message at the heart of InLife’s new music video, “Love in Life,” a vibrant and joyful tribute to how Filipinos show love in different ways.
The video captures everyday stories we can all relate to: a young woman moving into her first apartment with pride, a millennial celebrating a big career milestone, a family laughing together on a video call with their OFW father, and a couple cherishing 30 years of marriage. Each moment is woven together by a fun hand dance that symbolizes love flowing freely across generations and distances.
A Brand Anthem That Reflects Filipino Spirit
According to InLife Chief Marketing Officer Gae L. Martinez, this project goes beyond brand promotion. She explains that “More than just a brand anthem, the Love in Life music video is a tribute to every Filipino at every life stage. It reflects their hopes, challenges, need for financial security, and the love that keeps them moving forward.”
For 115 years, InLife (Insular Life) has been a trusted companion for Filipinos, protecting families, empowering dreams, and creating a sense of belonging. The video serves as a visual reminder of how InLife stays beside us through every chapter of life.
Financial Protection for Every Generation
To match these life stories, InLife highlights its range of products designed for different needs:
- Gen Z dreamers starting their journey can secure their future with iProtect, an affordable renewable term life insurance.
- Millennials chasing their goals can safeguard their health through Resilience, a protection plan that adapts to their lifestyle.
- OFW families can rely on Wealth Assure Plus (a customizable plan with investments) and Abundance (with guaranteed cash payouts).
- Retirees can enjoy worry-free golden years with Retire Assure.
Through these offerings, InLife reinforces its promise: “Here you belong, araw-araw aalagaan.”
The Music of Love in Motion
The song that carries the video is as powerful as the visuals. With lyrics like “Kasama mo, kakampi mo, kakalinga sa’yo” and “Kami ang bahala sa’yo, baby… Forever iingatan at sasamahan ka,” InLife makes a promise that resonates deeply—love, protection, and companionship for every Filipino.
The chorus drives it home: “Love in Life, InLife.” For the company, love is not just an emotion—it’s the reason behind everything they do.
For policyholders, this love translates to peace of mind. For financial advisers, it’s about being empowered to uplift others. For employees, it’s belonging to a mission-driven community. And for all Filipinos, it’s reassurance that through life’s ups and downs, there’s always someone to journey with them.
Watch the full music video here: Love in Life by InLife