Filipinos love their asim—whether it’s the comfort of a steaming bowl of sinigang or the refreshing kick of calamansi in our drinks. But preparing that perfect sourness at home often takes extra time and effort. That’s where McCormick’s new Sour Seasoning Mix comes in, giving home cooks and foodies an easy yet exciting way to unlock bold, tangy flavors without the hassle.
A Game-Changer for Everyday Cooking
No need to squeeze, mash, or hunt for the right souring ingredient—McCormick has bottled the essence of asim sarap into a convenient mix that guarantees consistent flavor every time. Available in **three vibrant flavors—Calamansi, Tamarind, and Lime—**this seasoning isn’t just for traditional recipes. It’s a kitchen hack that encourages you to experiment with new dishes, snacks, desserts, and even drinks.
Think beyond sinigang: imagine sour-spiced chips, a zesty marinade for grilled favorites, or even a tangy ice cream treat. With McCormick, your imagination sets the limit.
Food Creators Reimagine the Power of Sour
To prove just how versatile this seasoning can be, McCormick teamed up with some of the Philippines’ most creative food content creators.
Jujumao gave a Filipino twist to seafood with his Calamansi Calamari, marinating battered squid rings in the Calamansi mix, paired with an ice-cold pitcher of Tamarind Iced Tea.
Cath Chen took sour to another level with a three-course menu: Calamansi Vinaigrette Salad, Tamarind Air-Fried Chicken, and Lime Ice Cream for dessert.
Elaine of The LOVEY Life went bold with a Thai-inspired Crying Tiger sauce using Lime and Tamarind mixes, perfect for steak and crispy pork belly.
These creations highlight how sour can transform meals into unforgettable dining experiences.
Join the #FlexYourSour Challenge
Now, it’s your turn to get creative! McCormick invites everyone to join the #FlexYourSourChallenge by sharing your own inventive sour dish or drink using any of the seasoning flavors. Not only do you get to showcase your culinary flair, but you also stand a chance to win exciting prizes.
The McCormick Sour Seasoning Mix is now available in major supermarkets and groceries nationwide. For online shoppers, it’s also up on McCormick’s official Shopee and Lazada stores.
If you’ve been wanting to add a bold kick to your meals without the stress of prep, this seasoning mix is your next pantry must-have. Time to explore, create, and #FlexYourSour!