Bringing Back the “You” That Stress Takes Away
Overworked? Sleep-deprived? Struggling to keep it together? Stresstabs has a bold new message for Filipinos: stress may be invisible, but its effects on your body are very real.
In its latest campaign, “Ibalik ang Nawalang Ikaw” (“Bring Yourself Back Together”), Stresstabs creatively visualizes the toll of stress on everyday workers — and the nutrients that help put them back on track.
Stress Made Visible in a Relatable Way
The campaign introduces Jemerlyn, a Filipino office worker so exhausted and drained by her daily grind that she’s literally reduced to just an arm and hand. The surreal imagery captures what many Filipinos already feel: stress breaking them down piece by piece.
But here comes the twist — one pill of Stresstabs summons a construction crew equipped with nuts, bolts, and materials symbolizing essential nutrients like Vitamins C and E, Iron, and Niacinamide. Piece by piece, they rebuild Jemerlyn until she’s whole again — stronger and ready to face the day.
Why It Resonates With Filipinos
According to a recent AXA study, 87% of Filipino workers report experiencing job-related stress. For many, long commutes, endless tasks, and multiple hustles are the norm. This campaign taps into that lived reality with humor and emotion, making the invisible depletion of nutrients visible in a way people won’t forget.
Dr. Shiro Ann Noda, Medical and Scientific Affairs Manager at Haleon, explains “Stress isn’t just a heavy cloud that weighs on your mind—it depletes the nutrients your body needs. Stresstabs is designed to help replenish those lost nutrients so your body and mind can perform at their best.”
A Fresh Take on Health Advertising
Unlike typical vitamin ads filled with smiling faces, lab coats, and clinical shots, Stresstabs chose a surreal, humorous, and emotionally charged film.
“We wanted to show people exactly what stress is doing to their bodies — and remind them there’s a way to rebuild,” shares Rein Locsin, Brand Manager of Stresstabs.
Dani Rodelas, Senior Digital Marketing Manager, adds “Pharma ads don’t have to be boring. By leaning into surreal visuals, we’re connecting with a generation that loves bold, unforgettable content.”
Don’t Let Stress Break You Apart
Stress might be invisible, but its effects are undeniable. Stresstabs’ campaign drives home a simple but powerful message: when stress chips away at you, there’s a way to put yourself back together.
Don’t let stress break you apart. Take Stresstabs today and rebuild the best version of yourself. Watch the full campaign film here