Sports and community often go hand in hand—and in the Philippines, few partnerships capture that spirit better than the one between TopBreed, a leading pet care brand under Universal Robina Corporation (URC), and the UP Men’s Basketball Team (UPMBT). Now on its eighth year, this collaboration goes beyond basketball, extending to the broader UP community and even to the furry friends that bring joy to campus life.
A Partnership Built on Shared Values
The UP Fighting Maroons are known for their commitment to honor, excellence, service, and resilience—values that TopBreed proudly identifies with. This long-standing relationship is more than sponsorship; it’s a shared belief in discipline, teamwork, and community spirit.
Vincent Go, Managing Director of URC Agro-Industrial Group, expressed pride in the renewed partnership: “With a new season ahead and momentum from last year’s strong finish, we proudly stand with them as they strive for excellence. We’re honored to continue walking this path with them, making history together, and inspiring the next generation.”
Excellence in Every Field—Sports and Pet Care
TopBreed’s pursuit of excellence isn’t limited to the court. Through years of research and development, the brand has elevated its pet care line to world-class standards, earning recognition with five consecutive World Branding Awards.
This commitment to quality mirrors the Fighting Maroons’ own grit and determination—proving that whether it’s nurturing athletes or caring for pets, the values of discipline and resilience always shine through.
Beyond Basketball: Caring for the UP Community
What makes this year’s partnership even more special is its expansion into community welfare. TopBreed is set to provide essential services for emotional support animals on campus, including:
- Anti-rabies vaccinations
- Deworming programs
- Access to TopBreed’s pet care products, such as TopBreed Dog Meal, ShamPooch, and Top B+ Vitamins
This initiative highlights how the collaboration goes beyond basketball, supporting both the UP community and the animals that bring comfort to many students.
A Winning Team On and Off the Court
As pets continue to play a central role in Filipino families, TopBreed remains committed to providing the best care possible. At the same time, the UP Fighting Maroons inspire fans through their grit and heart—serving not only as athletes but also as role models for the youth.
Together, TopBreed and UPMBT prove that when sports, values, and community come together, the result is a partnership that truly uplifts.
This renewed collaboration is more than just a sponsorship—it’s a movement that celebrates resilience, care, and the Filipino spirit. With TopBreed and the UP Fighting Maroons standing side by side, the message is clear: greatness happens both on the court and in the community.
Whether you’re cheering for the Maroons or caring for your fur babies, remember that true excellence is built on consistency, care, and heart.