Why 4 Out of 5 Pinoys Choose Jollibee Chickenjoy

Wednesday, September 3

Jollibee Chickenjoy ad featuring Anne Curtis with crispy fried chicken.

Why Jollibee Chickenjoy Remains Pinakapinipili: 4 Out of 5 Pinoys Can’t Get Enough!

Try saying this three times fast: Pinakapinipili. Our Pinakamalaki. Pinakamasarap. Sounds like a tongue twister, right? But for millions of Filipinos, these words point to just one thing—Jollibee Chickenjoy! And guess what? A new survey shows that 4 out of 5 Pinoys still choose Chickenjoy as their fried chicken of choice. Now that’s proof that our beloved crispylicious, juicylicious favorite continues to reign supreme.

The Chickenjoy Advantage: Pinakapinipili, Pinakamalaki, Pinakamasarap

Filipinos know their fried chicken, and Chickenjoy always comes out on top. With its golden, crispy skin that delivers a satisfying crunch and meat that stays juicy with every bite, it’s no wonder it’s become a family staple, a comfort food, and a celebration dish all in one.

Luis Berba, Jollibee Philippines’ Marketing Assistant Vice President, couldn’t have said it better. “We’ve always known that Chickenjoy is loved across generations, but these numbers really affirm what we’ve been hearing and seeing every day  that it’s one of the things that Filipinos will keep choosing.”

Anne Curtis Joins the Tongue Twister Fun

To make things even more exciting, Jollibee’s very own endorser Anne Curtis joined the challenge of saying Pinakapinipili, Pinakamalaki, Pinakamasarap without missing a beat and nailed it! Of course, biting into her favorite Chickenjoy probably made it even easier.

More Than Just Fried Chicken, It’s a Pinoy Tradition

From barkada hangouts to Sunday family dinners, Chickenjoy has been part of countless Filipino memories. It’s not just a meal, it’s comfort, nostalgia, and joy served on a plate (or in a bucket!). Whether you go for the 1-pc. Solo, 2-pc. Solo, or the all-time favorite bucket for sharing, there’s always a reason to celebrate with Chickenjoy.

Taste the Pinaka Difference Today

So, what are you waiting for? Experience the crispylicious, juicylicious magic yourself. Get your Chickenjoy fix via Dine-In, Take Out, Drive-Thru, or Delivery at your nearest Jollibee.

Because when it comes to fried chicken, there’s only one name worth repeating:
Pinakapinipili. Pinakamalaki. Pinakamasarap. Chickenjoy.
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