For two decades, the Belle de Jour (BDJ) Power Planner has been more than a stationery staple—it has been a trusted companion for dreamers, doers, and believers. This 2025, as BDJ marks its 20th anniversary, the beloved brand unveils a bold new chapter with the launch of Big Dreams Journey, a transformative movement that goes beyond planning and into purposeful living.
Held on October 8, 2025, at The Astbury in Makati City, the milestone event celebrated BDJ’s evolution from a pioneering planner brand into a purpose-driven empowerment ecosystem, one that continues to guide Filipinos in designing, pursuing, and living their dreams.
From Pages to Purpose: The Evolution of BDJ
When BDJ first launched its Power Planner in 2006, it quickly became a symbol of empowerment encouraging Filipinas to organize their lives with intention and courage. Over the years, BDJ has grown alongside its community, offering vision boards, guided journals, affirmation decks, and inspiring BDJ Fairs that have turned goal-setting into a creative and joyful ritual.
This year, BDJ takes another leap forward with Big Dreams Journey, a reinvention that reflects how empowerment has evolved in a post-pandemic, purpose-driven world.
“We’re expanding what we’ve always stood for,” says Darlyn Ty-Nilo, founder of Belle de Jour. “For 20 years, the planner has been our foundation. Now, we’re building on that legacy by offering more tools, more experiences, and more ways to help people live their dreams.”
Introducing the Big Dreams Journey: Tools, Workshops, and Community
The Big Dreams Journey is built on BDJ’s new Dreampowerment System, an integrated approach designed to help people move from vision to action.
This new era of BDJ focuses on three key pillars:
Tools – The iconic BDJ Planner, Vision Board Kit, and Dreampowerment Journals remain at the heart of the journey, helping users reflect, plan, and manifest their dreams.
Workshops – Through goal-setting challenges, journaling workshops, and Spark Sessions, BDJ empowers dreamers with practical guidance and emotional support.
Community – Staying true to its roots, BDJ fosters spaces where individuals uplift one another through shared stories and collective inspiration.
“Every season of BDJ brought us closer to what we were truly meant to be: not just a planner brand, but a movement,” Ty-Nilo shares. “This 20th year marks an expansion and reaffirmation of our mission to support dreamers in even more powerful ways.”
A Legacy of Dreams, A Future of Action
The launch also introduced the 2026 BDJ 20th Edition, a commemorative planner that honors 20 years of inspiration while serving as a springboard for BDJ’s next evolution. Through the Big Dreams Journey, the brand aims to turn reflection into real action proving that dreams don’t have to remain on paper; they can come alive through purposeful steps and community support.
“Dreams aren’t meant to be pursued alone,” Ty-Nilo emphasizes. “They flourish in community. That’s what Big Dreams Journey is all about creating spaces where each person’s growth fuels another’s courage to dream.”
As BDJ moves beyond the pages of its iconic planner, it embraces a deeper mission to empower individuals not just to plan their dreams, but to live them fully.
“If the first 20 years were about empowering people to plan their dreams,” Ty-Nilo concludes, “the next phase is about helping them live those dreams. We’re not just in the business of making planners anymore, we’re in the business of supporting dreams.”
With Big Dreams Journey, Belle de Jour transforms from a brand into a movement—a living ecosystem of inspiration, tools, and connection. From guided planners to meaningful experiences, BDJ continues to remind dreamers everywhere that empowerment begins with clarity, grows with action, and thrives in community.
To learn more about Big Dreams Journey and BDJ’s new Dreampowerment tools, visit ilovebdj.com and follow @bdjbuzz on social media.