Music lovers, get ready to turn any space into a party zone.
Samsung is once again turning up the volume literally with the launch of its newest Samsung Sound Towers, designed for those who live, breathe, and move to the rhythm of their favorite tunes.
Whether you’re jamming with friends at home or hosting a full-blown outdoor bash, these sound towers prove that big sound doesn’t have to stay indoors.
Powerful Sound, Limitless Fun
Samsung, the global leader in TVs and soundbars, officially introduced the new Sound Tower lineup during an electrifying launch event that brought together the best of music, sound, and Filipino creativity.
Guests experienced firsthand how Samsung’s signature immersive sound technology can turn even a regular gathering into a mini concert with live performances from OPM favorites Over October and The Itchyworms, plus a surprise Dance Zone led by content creator and choreographer Michelle Kawpeng.
“Music connects people in the most powerful way,” said Chris Almazan, Head of AV Business at Samsung Philippines. “The new Samsung Sound Towers are designed to bring people together through vibrant sound and unforgettable experiences.”
Built to Unleash the Beat Anywhere
The MX-ST50F is the ultimate all-around party companion with built-in wheels, a telescopic handle, and a powerful battery that keeps the beat alive for up to 18 hours. Users can tweak bass levels, adjust party lights, or even move the speaker around effortlessly without missing a single note.
For those who love hands-on creativity, the MX-ST40F lets you channel your inner DJ with built-in sound effects and samplers, lasting up to 12 hours of nonstop playtime. Want to start a jam session? Just plug in a microphone or guitar — or link up to 10 sound towers via Group Play to create your very own surround sound experience.
Smart Control for Every Vibe
Everything can be customized through the Samsung Sound Tower App, giving you the power to control audio settings, light effects, and even karaoke mode all from your phone.
Guests at the launch got to try it firsthand in the Sing Zone, where Over October’s Josh Buizon showed off how easily anyone can belt their favorite karaoke classics through crystal-clear, booming sound.
As Almazan adds, “These sound towers are engineered to deliver powerful, punchy sounds that make every memory more meaningful whether it’s a spontaneous get-together or a full-on music session.”
Catch the Beat with Samsung Sound Sessions
During the event, fans were treated to performances from Over October and The Itchyworms, who also teased their upcoming episode of Samsung Sound Sessions, a digital concert series that spotlights some of the Philippines’ best musicians.
New episodes premiere every Thursday at 6 PM on Samsung’s official Facebook, X (Twitter), TikTok, YouTube, and Instagram channels giving fans a front-row seat to performances wrapped in the brand’s signature dynamic sound experience.
Turn Up Your Everyday with Samsung Sound Towers
Ready to upgrade your audio experience? The new Samsung Sound Towers are now available on the Samsung Online Store with up to ₱2,117 off and a free microphone for a limited time until December 31, 2025.
Bring the fun, power, and pulse of live sound anywhere you go because with Samsung, the beat never stops.
Learn more at samsung.com/ph/audio-devices/portable-sound-tower.

