There’s no denying it! Filipinos have a soft spot for Korean stars. And lately, one name has been popping up everywhere: Choi Bomin. After making waves on the GMA drama Beauty Empire, the rising actor has officially cemented his place in the hearts of Pinoy viewers. Now, he’s taking his charm beyond the screen as the fresh face of Ever Bilena’s newest multi-use makeup favorite.
From K-pop Idol to Pinoy TV Heartthrob
Korean actor Choi Bomin first captured attention as a member of the K-pop group Golden Child. But even after leaving the group, his star continued to shine. Bomin made his acting debut in 2019 through the well-loved web drama A-Teen 2, where he played his first lead role. That same year, he stepped into the spotlight as a host of the popular music show Music Bank.
Fast forward to 2024, and Bomin is enjoying one of his biggest years yet appearing in two series, Spirit Fingers and the Filipino-Korean drama Beauty Empire. His role as Alex Jang, a charming businessman who finds refuge in the Philippines, struck a chord among local fans, instantly making him one of the newest Korean favorites in the country.
Bomin Stars in Ever Bilena’s Pillow Pop Multi Pot Campaign
Riding on his growing popularity, Ever Bilena tapped Bomin to front its newest beauty launch: the Pillow Pop Multi Pot. The campaign showcases his playful side, complete with visuals of Bomin bouncing around a giant inflatable castle symbolizing the product’s ultra-lightweight and airy texture.
Ever Bilena describes the Pillow Pop Multi Pot as a fun, blendable, and easy-to-use multi-use color pot designed with Gen Z beauty lovers in mind. With its silky, soft-touch formula, it glides effortlessly on the skin, making it perfect for no-fuss looks.
One Pot, Endless Looks: 9 Playful Shades to Explore
Whether you’re creating a fresh morning flush or a glowy night-out look, the Pillow Pop Multi Pot has a shade for every mood. The collection includes:
- Glitzy Gold
- Glitzy Champagne
- Dreamy Sakura
- Dreamy Dahlia
- Dreamy Coral
- Dreamy Punch
- Dreamy Rose
- Toasted Pecan
- Toasted Oak
Each shade blends seamlessly on the eyes, lips, and cheeks just like Bomin’s natural charm that effortlessly enhances a room.
Where to Get the Ever Bilena Pillow Pop Multi Pot
Beauty lovers can now experience this soft, airy pop of color. The product is available online through Ever Bilena’s official stores on TikTok Shop, Shopee, and Lazada. You can also grab it in physical outlets such as Watsons, SM Beauty Department Store, Robinsons Department Store, and other leading retailers nationwide.
With Choi Bomin capturing Filipino hearts both on-screen and in beauty campaigns, it’s the perfect time to try the Pillow Pop Multi Pot for yourself. If you’re looking for a product that’s easy, fun, and flattering, this multi-pot might just become your next everyday essential.