If you’re a pet parent, you already know, our furry companions aren’t “just pets,” they’re family. But have you ever wondered what would happen to your dog or cat if something unexpected happened to you? It’s a tough question many Filipinos avoid, yet it’s an important part of responsible pet ownership.
To help address this gap, FWD Life Insurance has launched The One for Pet Lovers, an innovative life insurance solution created in partnership with the Philippine Animal Welfare Society (PAWS). It’s designed to help owners plan for their pets’ future care while also supporting animal welfare efforts across the country.
Why Pet Estate Planning Matters in the Philippines
The Philippines has long struggled with pet abandonment. As of 2019, there were an estimated 12 million stray dogs and cats nationwide — many ending up on the streets because of unprepared owners or the unfortunate passing of their caretakers.
PAWS currently shelters 248 rescues, and through collaboration with LGUs, has offered 1,925 free spay and neuter services to help indigent families care for their pets. These numbers highlight the urgent need for better planning and support systems for pets.
FWD’s new initiative helps fill this gap by promoting responsible, forward-looking pet ownership something many fur moms and fur dads don’t usually think about.
How FWD’s “The One for Pet Lovers” Works
Pets are family, but legally, they cannot inherit money or property. They also cannot be listed as beneficiaries on a life insurance policy. This means their care fully depends on the arrangements you make ahead of time.
FWD’s offering encourages owners to:
- Appoint a trusted guardian (the policy beneficiary)
- Prepare clear care instructions for their pet
- Include pets in their will or estate plan
- Provide financial support to the designated guardian via life insurance
This ensures that should the unexpected happen, the person caring for your pet is financially equipped to continue giving them the love and attention they deserve.
At the recent launch event at the PAWS Shelter, FWD emphasized that owning a pet is similar to raising a child, they depend on us for everything. This initiative helps guarantee their well-being even when we’re no longer around.
A Shared Mission: Protecting Pets and Promoting Welfare
Gavin Lai, FWD Chief Marketing and Digital Commerce Officer, highlighted the bigger picture behind the initiative, saying:
“The One for pet lovers reflects our commitment by showing that protection isn’t just for people — it’s for everything that matters to them, including pets.”
Every policy purchased also supports PAWS. A portion of the proceeds goes directly to its:
- Animal Rehabilitation Center operations
- Medical care for rescues
- Anti-cruelty campaigns
PAWS Education and Campaigns Officer Sharon Yap expressed their gratitude:
“Financial responsibility is key to responsible pet ownership, and initiatives like this help ensure pets are cared for even when life takes unexpected turns.”
Because Every Loved One Deserves a Plan
No one wants to imagine their pets left without care. But planning ensures they remain safe, loved, and protected no matter what happens. With this new insurance option, FWD is helping Filipino pet parents take a meaningful step toward long-term responsibility for every kind of loved one.
Learn more about The One for Pet Lovers at www.fwd.com.ph.