Christmas shopping does not always have to feel rushed, crowded, or impersonal. This holiday season, the Department of Trade and Industry (DTI) is inviting Filipinos to slow down and rediscover the joy of thoughtful gift-giving at the DTI Bagong Pilipinas Christmas Village 2025.
Running from December 23 to 28 at Megatrade Halls 1 to 3, SM Megamall in Mandaluyong City, the Christmas Village offers a refreshing alternative to last-minute mall dashes. More than just a marketplace, it is designed as a relaxed lifestyle space where every purchase carries meaning and every gift supports Filipino communities.
A Christmas Market That Celebrates Filipino Creativity
Organized by the DTI Bureau of Market Development, Promotion, and OTOP (DTI-BMDPO), the Christmas Village brings together over 200 Filipino micro, small, and medium enterprises (MSMEs) from different regions across the country.
Instead of mass-produced items, shoppers will find products rooted in craftsmanship and local stories. Expect thoughtfully curated stalls offering:
- Artisanal food and holiday treats
- Fashion accessories and lifestyle pieces
- Wellness products and self-care essentials
- Home décor and Christmas-ready finds
Each item reflects the passion and resilience of Filipino entrepreneurs, many of whom run family-owned or community-based businesses. The experience encourages visitors to browse at their own pace and choose gifts with intention, not pressure.
Why Thoughtful Gifting Matters More Than Ever
In recent years, many Filipino shoppers have shifted toward more meaningful gift choices. Instead of generic presents, there is growing interest in items that feel personal and purposeful.
The DTI Bagong Pilipinas Christmas Village responds to this change by offering products that are carefully made rather than mass-produced. These finds are ideal for office exchanges, family gatherings, and holiday gifts meant to be cherished long after Christmas ends.
DTI Assistant Secretary Nylah Rizza Bautista, Supervising Head of the DTI Competitiveness and Innovation Group, shared that the Village reflects what the season is truly about. According to her, Christmas is a time for connection and thoughtful giving, and the Christmas Village allows shoppers to support Filipino MSMEs while choosing gifts with real intention.
With a wide range of price points and styles, visitors can easily find something for everyone on their list while knowing their purchases make a positive impact.
Tatak Pinoy Finds for the Modern Filipino Home
A key highlight of the Christmas Village is its strong alignment with the Tatak Pinoy strategy, which promotes Filipino-made products that combine quality, innovation, and cultural identity.
Many of the items on display show how local craftsmanship continues to evolve. Traditional techniques are reimagined through modern designs, making the products relevant for today’s Filipino homes and lifestyles.
These Tatak Pinoy finds reflect a new generation of local brands that inspire pride and confidence. They prove that supporting local does not mean compromising on style, quality, or functionality, especially when it comes to holiday gifting.
A Calmer, More Enjoyable Way to Shop
One of the biggest draws of the Christmas Village is its atmosphere. Unlike the usual holiday rush, the space is designed to feel festive yet relaxed.
Warm lighting, tasteful décor, and well-organized sections create an inviting environment where shopping feels like part of the celebration. Families can explore together, friends can enjoy a leisurely stroll, and office groups can conveniently finish their gift lists in one place.
It is the kind of setting that reminds shoppers why Christmas shopping can be joyful when it is done with care.
Capping a Year of MSME Support
The Christmas Village also serves as the culmination of a year-long series of market development initiatives led by DTI-BMDPO. Throughout the year, DTI-organized trade fairs and promotions have helped MSMEs test products, refine branding, and expand their reach.
As the final major market event of the year, the Village brings together these efforts in one celebratory space. It gives entrepreneurs stronger visibility as they close the year, while allowing consumers to experience the diversity and creativity of Filipino MSMEs that have grown throughout 2025.
Making “Buy Local” a Christmas Tradition
Every purchase at the DTI Bagong Pilipinas Christmas Village goes beyond gift-giving. It helps sustain livelihoods, strengthen regional economies, and build a more resilient MSME sector.
By choosing Filipino-made products, shoppers take part in a tradition of generosity that reflects the true spirit of Christmas. It is a reminder that supporting local can be both joyful and impactful.
The DTI Bagong Pilipinas Christmas Village is open from December 23 to 28 at Megatrade Halls 1 to 3, SM Megamall, Mandaluyong City. Visitors are invited to experience holiday shopping that is festive, purposeful, and proudly Filipino.