HUAWEI is doubling down on its promise to put customers first as it rolls out 30 newly refurbished HUAWEI Experience Stores across the Philippines. Announced on December 11, 2025, the nationwide refresh signals a clear shift from traditional retail toward more immersive, people-focused spaces where technology discovery feels intuitive, comfortable, and engaging.
Rather than simply updating store interiors, HUAWEI reimagined its Experience Stores as modern hubs for exploration and community. These refurbished locations, spread across Metro Manila, Luzon, Visayas, and Mindanao, are designed to encourage customers to slow down, interact with products hands-on, and experience the brand’s ecosystem at their own pace.
Retail spaces shaped by real customer feedback
The newly redesigned Experience Stores reflect how Filipino consumers actually shop and interact with technology. Drawing from shopper insights, HUAWEI transformed its stores from straightforward display areas into experience-driven environments that balance premium design with everyday usability.
From the moment customers step inside, the difference is clear. Store layouts now guide visitors through a more natural and intuitive journey, helping them explore smartphones, tablets, wearables, laptops, and audio devices without feeling rushed or overwhelmed. The design language mirrors the look and feel of HUAWEI’s global flagship stores while remaining warm, approachable, and practical.
At the center of the experience are flexible comparison tables that allow side-by-side product testing. Built with warm-toned materials and discreet cable management, these modular tables feature built-in charging ports, audio modules, and anti-theft systems. This setup encourages hands-on exploration, giving customers the freedom to test features and understand how devices work together within the HUAWEI ecosystem.
Smarter displays for a more immersive experience
Another key highlight of the renovation is the introduction of new wall cabinet systems with four-level flexibility. These displays allow shelves, panels, and digital signage to be adjusted quickly, while laminate finishes and LED lighting can be updated to suit different product launches or themes.
This adaptability helps stores stay current and visually refined, whether they are showcasing new flagship devices, focusing on accessories, or highlighting productivity tools. The result is a cleaner, more premium presentation that feels thoughtfully curated rather than cluttered.
To further enhance comfort, the refurbished stores feature acoustic soft panels, improved lighting ratios, and clearer pathways that make movement easier for all types of shoppers. These subtle yet impactful changes reflect HUAWEI’s human-centric design philosophy, where technology discovery feels seamless rather than intimidating.
Spaces that invite people to stay and connect
Beyond product displays, the renovated Experience Stores place strong emphasis on comfort and community. Warmer materials, ergonomic seating, and dedicated lounge areas encourage visitors to sit down, relax, and explore without pressure.
Several locations also include zones for workshops and community activities, reinforcing the idea that these stores are not just retail outlets, but shared spaces for learning and interaction. Whether customers are attending a product demo, joining a small workshop, or simply browsing, the environment supports longer, more meaningful visits.
Through these upgrades, HUAWEI strengthens its commitment to customer experience by turning everyday shopping into an engaging and memorable journey.
Discover HUAWEI’s latest devices in a better layout
The refreshed store design also makes it easier to experience HUAWEI’s newest products up close. Customers can now explore the HUAWEI nova 14 Series and the HUAWEI MatePad 12 X (2026) in layouts that encourage hands-on testing and comparison.
The HUAWEI nova 14 Series continues to position itself as the King of AI Selfies, powered by a 50MP Ultra Portrait Autofocus Camera and an 8MP Close-up Portrait Front Camera. Designed for crisp, vibrant shots, it captures everything from group selfies to everyday moments with impressive clarity. Customers who purchase the HUAWEI nova 14 Pro at PHP 32,999 or the HUAWEI nova 14 at PHP 22,999 also receive a limited-edition DBTK x Supernova T-shirt, available while supplies last.
Meanwhile, the HUAWEI MatePad 12 X (2026) is positioned as a portable productivity powerhouse. With its 4-in-1 functionality, the tablet can function like a full workstation. Features such as PC-level WPS Office 3.0 with Microsoft compatibility and HUAWEI Notes allow users to work on documents, presentations, and proposals from anywhere. Bundled with the HUAWEI M-Pencil Pro, Smart Magnetic Keyboard, Bluetooth Mouse, and WPS Office, it offers a seamless solution for professionals and students alike.
A renewed retail vision for Filipino consumers
With the refurbishment of 30 Experience Stores nationwide, HUAWEI demonstrates that retail innovation goes beyond aesthetics. By combining thoughtful design, interactive displays, and customer-focused service, the brand continues to raise the standard for technology retail in the Philippines.
Each newly renovated store brings together HUAWEI’s latest devices, trusted HUAWEI Care after-sales support, and well-designed spaces that prioritize comfort and engagement. For Filipino consumers, this means a more effortless, enriching, and premium shopping experience that reflects how people truly want to explore technology today.