Saving money has never been a problem of knowledge. Most Filipinos know they should save. The real challenge is staying motivated long enough to make it a habit.
Last year, Maya, the Philippines’ number one digital bank and leading all-in-one fintech platform, found a refreshingly visual way to change that mindset. By launching the world’s first-ever Savings Calendar, Maya turned daily interest earnings into something people could actually see. Saving stopped being abstract and started feeling tangible.
For 2026, Maya is raising the bar.
The Maya 2026 Savings Calendar is back with a bolder concept, stronger personalities, and a clearer message: saving works best when it reflects your life, your goals, and your rhythm.
This year’s edition features Julia Barretto, Maris Racal, and Jericho Rosales, each representing a distinct saving mindset that many Filipinos can relate to.
A Savings Calendar That Matches How Filipinos Actually Save
Unlike traditional calendars, Maya’s Savings Calendar is not just about dates. It is a visual representation of how your money grows daily through interest.
Every day, your balance increases. No spreadsheets. No mental math. Just visible progress.
By pairing this experience with familiar faces and relatable money philosophies, Maya makes saving feel less like a chore and more like a personal journey.
Each celebrity ambassador comes with a dedicated calendar layout and visual identity, making it easier for users to connect with a saving style that feels natural to them.
Three Stars, Three Saving Mindsets
Filipinos save for different reasons. Maya’s 2026 Savings Calendar reflects that reality through its three featured personalities.
Jericho Rosales: Saving for Experiences That Matter
For Jericho Rosales, saving is not about restriction. It is about freedom.
“You can never bring back time,” he shares. That belief shapes how he handles money. His savings go toward experiences that create memories, whether it is travel, good food, or meaningful moments with loved ones.
This mindset resonates with many Filipinos who prioritize living fully while still planning responsibly. Saving, in this case, becomes a way to say yes to life without guilt.
Julia Barretto: The Intentional Planner
Julia Barretto represents the thoughtful saver.
She believes in planning ahead, thinking purchases through, and making sure money never sits idle. “I plan ahead so I can reach my goals and feel financially secure,” she says.
For planners, motivation comes from consistency. Seeing daily progress builds confidence and reinforces discipline. The calendar becomes a quiet reminder that every small decision adds up over time.
Maris Racal: Goal-Driven and Future-Focused
Maris Racal embodies ambition.
Her savings fuel dreams, new spaces, creative projects, and personal growth. What keeps her motivated is visibility. “I feel happy and motivated because it’s so easy to see my money grow every day,” she shares.
This daily reinforcement transforms saving from something limiting into something empowering. It becomes an active choice, not a sacrifice.
Different priorities. Different mindsets. One shared truth: saving feels better when you can see it working.
Why Visibility Is a Game Changer for Saving
Many Filipinos struggle to stay consistent with saving because results feel too far away. Maya addresses this by making growth visible and immediate.
With up to 15 percent per annum credited daily, Maya Savings allows users to see their money grow every single day. There is no waiting period and no guessing if progress is happening.
This daily feedback loop taps into human behavior. When people see results, they are more likely to continue. Saving stops feeling like an obligation and starts feeling rewarding.
Flexible Tools That Fit Real Filipino Lifestyles
Beyond the calendar, Maya supports different saving needs with tools designed for flexibility.
Maya Personal Goals
Users can create up to five personal savings goals, whether for travel, gadgets, emergencies, or celebrations. These earn 4 percent p.a. right away, with the potential to grow up to 8 percent p.a. There are no lock-ups or penalties, which is ideal for savers who want structure without pressure.
Time Deposit Plus
For those ready to commit longer-term, Time Deposit Plus allows users to lock in savings for 3, 6, or 12 months, earning rates of up to 6 percent p.a. This works well for Filipinos saving for major milestones or future security.
Together, these options acknowledge a simple truth: there is no single “right” way to save.
With rising costs, evolving financial priorities, and a growing interest in digital banking, Filipinos are looking for tools that feel practical and encouraging.
Maya’s 2026 Savings Calendar meets people where they are. It removes intimidation, celebrates small wins, and reminds users that consistency matters more than perfection.
Whether you are saving for experiences, stability, or big dreams, the key is progress you can actually see.
A Modern Reminder That Saving Should Feel Human
At its core, Maya’s comeback calendar is not about celebrities or design. It is about reframing how Filipinos experience saving.
When saving aligns with your values and shows visible progress, it becomes sustainable.
Just like Jericho, Julia, and Maris, your saving journey does not have to look like anyone else’s. It simply has to work for you.
The Maya 2026 Savings Calendar is set to drop soon. To stay updated, visit maya.ph or mayabank.ph, and follow @mayaiseverything on Facebook, Instagram, YouTube, and TikTok.
Maya Philippines, Inc. and Maya Bank, Inc. are regulated by the Bangko Sentral ng Pilipinas. Deposits are insured by PDIC up to ₱1 million per depositor.