nubia Philippines is stepping into 2026 with a clear message: performance and self-expression can go hand in hand. The smartphone brand has officially welcomed actress Sanya Lopez as its newest brand ambassador while continuing its partnership with ONIC Philippines, one of the country’s most respected esports teams.
By bringing together a celebrated figure from entertainment and a powerhouse name in competitive gaming, nubia signals its intent to connect with Filipinos who juggle ambition, creativity, and passion across different parts of their lives.
A Modern Filipina Who Owns Every Role
Sanya Lopez has built a reputation as a confident and relatable actress who moves seamlessly between demanding work schedules and personal passions. Known for her strong screen presence and genuine charm, she reflects a generation of Filipinos who refuse to be defined by just one identity.
For nubia, this makes her an ideal lifestyle ambassador.
Lopez shared that confidence comes from embracing all parts of who you are, including your goals, struggles, and growth. Partnering with nubia, she said, feels aligned with her belief in using technology that keeps up with her pace, whether she is on set, traveling, or simply enjoying downtime.
As nubia’s newest ambassador, she brings a lifestyle lens to the brand, speaking directly to young Filipinos who value authenticity, balance, and tools that support real life.
ONIC Philippines Returns to Keep the Competitive Edge Strong
While nubia welcomes a new face, it also doubles down on a partnership that has already proven its impact.
ONIC Philippines continues as nubia’s esports ambassador, reinforcing the brand’s commitment to high-performance technology. The team is known for its precision, discipline, and relentless drive, values that mirror nubia’s approach to device innovation.
ONIC Philippines shared that in esports, every second matters. Consistency and focus are non-negotiable, and having technology that performs under pressure makes a difference. This shared understanding has strengthened their partnership with nubia over time.
Together, nubia and ONIC aim to inspire the growing Filipino gaming community, highlighting that success is built through preparation, teamwork, and resilience.
Where Lifestyle Meets Gaming
By aligning with both Sanya Lopez and ONIC Philippines, nubia positions itself at the crossroads of lifestyle and esports. This dual-ambassador strategy reflects how many Filipinos live today, moving fluidly from work to passion projects, from creative expression to competitive play.
According to Gavin Lian, Country Head of nubia Philippines, both ambassadors embody what the brand stands for. Confidence, versatility, and performance. Whether on a film set or in a high-stakes match, they represent Filipinos who show up strong in their own way.
What’s Next for nubia Philippines
This renewed energy comes with product momentum. The partnership kicks off with the launch of the nubia V80 Max on January 23, a smartphone designed with durability and smart performance for everyday use.
Later this year, nubia is also set to introduce a new gaming smartphone series, signaling a deeper commitment to the esports and gaming community.
Both Lopez and ONIC Philippines expressed excitement about what lies ahead. For Lopez, it is about growing with a brand that empowers people to live confidently. For ONIC Philippines, it is about continuing a journey that pushes boundaries and raises standards for Filipino gamers.
A Brand That Moves at the Pace of Real Life
With Sanya Lopez and ONIC Philippines leading the way, nubia Philippines reinforces its promise to deliver technology that matches real-life demands. From packed schedules to competitive arenas, the brand is positioning itself as a partner for Filipinos who expect their devices to keep up, no matter where their passions take them.