Samsung Redefines Everyday Tech with “Your Companion to AI Living” at CES 2026
AI is no longer something futuristic or intimidating and Samsung made that very clear at CES 2026. At its exclusive The First Look event in Las Vegas, Samsung introduced its newest vision: “Your Companion to AI Living.” Instead of positioning AI as a cold, technical feature, Samsung showed how it can quietly support daily life at home, at work, and even in moments of rest.
From smarter TVs and connected appliances to proactive health insights, Samsung’s message was simple: AI should feel personal, helpful, and seamlessly woven into how people live every day.
AI as a Daily Companion, Not Just a Feature
Samsung DX Division CEO TM Roh opened the event by emphasizing that AI is no longer just part of the product, it’s the foundation of the entire Samsung ecosystem. With AI embedded across mobile devices, TVs, home appliances, and services, Samsung aims to turn technology into a true everyday companion rather than a tool you have to think about using.
The goal is to help users experience more meaningful moments from easier mornings to more relaxing evenings without adding complexity to daily routines.
Smarter Entertainment That Goes Beyond Watching
Samsung’s Visual Display team showcased how TVs are evolving into full entertainment companions. Leading the lineup is the stunning 130-inch Micro RGB TV, which delivers Samsung’s most detailed color performance to date. Each microscopic RGB light works independently, producing rich, natural colors while the minimalist “Timeless Frame” design keeps the focus on what’s on screen.
But the real shift comes with Vision AI Companion (VAC). Instead of simply playing content, VAC works alongside users suggesting what to watch, what music fits the mood, or even what to cook based on what’s on screen. Watching a cooking show? You can ask for the recipe, and it can be sent directly to your kitchen appliances or other devices in the home.
Sports fans will appreciate AI Soccer Mode Pro, which fine-tunes picture and sound for a stadium-like experience. With AI Sound Controller Pro, users can even adjust crowd noise or commentary using voice commands for those who want full immersion or a quieter viewing experience.
Samsung also expanded its audio ecosystem with new WiFi speakers and introduced stylish upgrades like the ultra-thin OLED S95H TV and the portable The Freestyle+ projector, designed for flexible viewing anywhere in the home.
All 2026 Samsung TVs now support HDR10+ ADVANCED, enhanced gaming features, and the new Eclipsa Audio spatial sound system. Even better, Samsung confirmed seven years of Tizen OS upgrades, ensuring TVs stay updated long after purchase.
A Smarter, Less Stressful Home
Samsung’s vision of AI living extends well beyond entertainment. In the kitchen, the Family Hub refrigerator becomes the command center of the home. With upgraded AI Vision powered by Google Gemini, it can better recognize food items, track what goes in and out, and simplify meal planning.
Features like “What’s for Today?”, Video to Recipe, and FoodNote help families decide what to cook, reduce food waste, and plan groceries more efficiently. Voice ID allows the fridge to recognize different family members and show personalized content, small touches that make shared spaces feel more thoughtful.
In the laundry room, the Bespoke AI Laundry Combo eliminates the need to transfer clothes between washer and dryer, while the AI AirDresser refreshes and de-wrinkles clothes using air and steam for busy mornings.
Even cleaning gets smarter with the Bespoke AI Jet Bot Steam Ultra, which can detect liquids, avoid obstacles, monitor the home when you’re away, and respond to natural voice commands.
Proactive Care Through Connected Devices
Samsung closed the event by sharing its long-term vision for AI-powered care. Instead of reacting to health issues, Samsung wants technology to help prevent them. By connecting wearables, appliances, and mobile devices, Samsung aims to offer personalized health coaching suggesting better sleep habits, exercise routines, and even meals based on what’s in your fridge.
If unusual health patterns are detected, users can be alerted early and even share data with healthcare providers through supported platforms. Samsung is also expanding research into dementia detection, using wearables to identify subtle changes in movement and behavior.
Behind all of this is Samsung Knox and Knox Matrix, ensuring personal data remains protected as AI continues to evolve.