What if a kitchen felt less like a workspace and more like a game show stage? That was exactly the energy at Whitespace Manila on January 28, when Unilever Food Solutions (UFS) transformed a product launch into an interactive culinary showdown. Instead of a traditional demo, the brand unveiled its newest product, Knorr Crispy Breading Mix, through a lively, game show-inspired event called the All-in-One Crispy Challenge.
Designed for chefs, food business owners, and culinary professionals, the event blended competition, creativity, and practical kitchen solutions, all centered around one Filipino favorite: fried chicken.
Where Cooking Meets Competition
From the moment guests stepped into the venue, it was clear this was no ordinary product launch. The All-in-One Crispy Challenge brought together chefs, food creators, media friends, and influencers for a series of kitchen-inspired mini games that tested speed, efficiency, and creativity.
Hosting duties were handled by popular food creators Ninong Ry and Vanna Reyes, who kept the energy high and the challenges playful. Participants went head-to-head in activities inspired by the key benefits of Knorr Crispy Breading Mix: Madali, Matipid, and Malutong.
Each round highlighted real-life kitchen scenarios that food operators face daily, from managing prep time to maintaining consistent quality, all while keeping costs in check.
A Practical Showcase for Culinary Professionals
Beyond the fun and competition, the event had a clear purpose. For culinary professionals, it was a hands-on opportunity to see how Knorr Crispy Breading Mix performs in actual kitchen conditions.
The product is designed as an all-in-one solution that simplifies preparation while delivering consistent crispiness. By reducing the need for multiple ingredients and lengthy prep steps, the mix helps streamline operations without compromising taste or texture.
For many participants, the challenge reflected the realities of running a food business. Balancing flavor, efficiency, and profitability is no small task, and the event showed how a single product can help ease that pressure.
Making Kitchen Operations Madali, Matipid, and Malutong
According to UFS Country Executive Chef Kenneth Cacho, the product was created with food operators’ everyday challenges in mind.
“To build a strong food business, operators need to manage costs, elevate their dishes, and work efficiently without spending all their time on prep,” Cacho shared. “We know the significant effort that chefs put in to perfect their Fried Chicken recipes. Knorr Crispy Breading Mix removes the guesswork and tedious preparation steps, so that chefs can focus on creating and serving delicious dishes to their clientele. With Knorr Crispy Breading Mix, we help make their operations madali, matipid, and ensure their fried dishes stay malutong.”
This philosophy was woven throughout the event. Every challenge and demonstration reinforced how the product supports faster workflows, cost efficiency, and consistent results.
Simplifying Fried Chicken, One Dish at a Time
One of the biggest highlights of the launch was showing just how simple the product is to use. With Knorr Professional Crispy Breading Mix, there is no need for eggs or additional ingredients. Operators simply add water and proceed, resulting in evenly coated, crispy fried chicken every time.
“We want our creators and media partners to really see and feel how our newest product makes life easier for food operators,” Cacho added. “With Knorr Professional Crispy Breading Mix, there’s no need for multiple ingredients or eggs just add water and you get consistently crispy chicken every time.”
This simplicity resonated strongly with attendees, especially those managing high-volume kitchens where time and consistency are critical.
Supporting Food Operators Nationwide
For Eduardo Jos, UFS Philippines Food Research and Development Manager, the launch reflects Unilever Food Solutions’ broader mission to support food operators across the country.
“Knorr Crispy Breading Mix helps operators work faster, manage costs better, and achieve the crispiness their customers love,” Jos explained. “At UFS, we are with our operators every step of the way to help them succeed and deliver consistent quality fried dishes.”
This commitment goes beyond product development. By creating interactive experiences like the All-in-One Crispy Challenge, UFS encourages experimentation, learning, and confidence among chefs and food entrepreneurs.
Turning Efficiency Into an Experience
The game show-style launch proved that learning about kitchen efficiency does not have to be dull. Through friendly competition and hands-on challenges, participants were able to experience the benefits of Knorr Crispy Breading Mix in a memorable way.
More than just introducing a new product, the event celebrated the creativity and resilience of food operators. It highlighted how the right tools can make kitchen life smoother, more efficient, and even more enjoyable.
A Crisp Take on Product Launches
With the All-in-One Crispy Challenge, Unilever Food Solutions reimagined what a culinary launch could be. By blending entertainment with education, the brand showcased how practicality, quality, and creativity can coexist in the kitchen.
Knorr Crispy Breading Mix made its debut not just as a new ingredient, but as a solution designed to help food operators serve consistently crispy dishes, one challenge and one plate at a time.