Women entrepreneurs are playing an increasingly powerful role in shaping the Philippine business landscape, and digital technology is helping fuel that momentum. This Women’s Month, PLDT Home is strengthening its commitment to women-led enterprises by expanding programs focused on reliable internet connectivity, artificial intelligence training, and sustainable business development.
As more Filipinas transform online platforms into thriving ventures, initiatives that combine digital infrastructure with practical skills are becoming essential. Through community-building and innovation-driven learning programs, PLDT Home aims to help women entrepreneurs scale their businesses and compete in the fast-evolving digital economy.
Women Driving the Growth of Philippine SMEs
Across the country, women are taking the lead in entrepreneurship. Data from Philippine Commission on Women shows that women own 66 percent of small and medium enterprises and account for 62 percent of newly registered businesses.
These numbers highlight the growing influence of women not only as business owners but also as economic contributors and community builders. Many of these entrepreneurs began by turning home-based passions or side hustles into digital businesses, often using social media and e-commerce platforms to reach customers nationwide.
Recognizing this shift, PLDT Home has positioned internet connectivity as a critical foundation for modern entrepreneurship. What started as support for home-based ventures during the pandemic has grown into a larger movement aimed at helping women build efficient, fully digital businesses.
The Rise of Madiskarte Moms PH
A key example of this initiative is Madiskarte Moms PH, a community powered by PLDT Home that supports Filipino women entrepreneurs.
What began as a small online group has now grown into a nationwide network of more than 225,000 members, making it one of the largest communities of women entrepreneurs in the country. Through mentorship, peer support, and access to digital tools, the platform encourages women to develop sustainable businesses while strengthening their financial independence and leadership skills.
Menardo “Butch” Jimenez Jr., Chief Operating Officer and Chief Technology Officer of PLDT, emphasized the importance of enabling this movement. He explained that women are already transforming the entrepreneurial landscape, and the company’s role is to ensure they have the digital infrastructure and future-ready skills needed to expand their impact. According to him, connectivity today goes beyond simple access. It enables innovation, inclusion, and long-term growth for entrepreneurs.
Expanding AI Training for Mompreneurs
As digital commerce continues to evolve, PLDT Home is also investing in technology education to help entrepreneurs stay competitive.
The company is bringing back the Gemini Academy program in partnership with Google Philippines. Building on last year’s successful sessions, the new edition will introduce more advanced discussions about artificial intelligence and how it can be integrated into everyday business operations.
The program is designed to help women entrepreneurs apply AI tools to different aspects of their businesses. These include improving digital marketing campaigns, gaining deeper customer insights, developing new products, optimizing operations, and managing finances more efficiently. By learning how to integrate AI into their workflows, mompreneurs can streamline processes and make data-driven decisions that support long-term growth.
Celebrating Sustainable Entrepreneurship
PLDT Home also highlights the achievements of women entrepreneurs through the annual Gawad Madiskarte Awards.
The fourth edition of the awards ceremony will take place on March 28 and will honor mompreneurs who demonstrate innovation, resilience, and sustainable business practices. The recognition celebrates women who are not only growing successful companies but also creating jobs, supporting their communities, and contributing to economic progress.
Through reliable connectivity, digital training programs, and recognition platforms like these awards, PLDT Home continues to build a stronger ecosystem for women-led enterprises.
Empowering Women to Build Stronger Communities
Supporting women entrepreneurs creates benefits that extend far beyond individual businesses. When women succeed, families gain financial stability and communities become more resilient.
By providing the tools, knowledge, and networks needed to thrive in the digital economy, PLDT Home is helping thousands of Filipinas turn their ideas into sustainable ventures. For aspiring entrepreneurs looking to grow their businesses and connect with like-minded women, joining the Madiskarte Moms PH community could be the next step toward building a future-ready enterprise.