Commuting through Makati just became a cultural experience.
This National Arts Month, Samsung teamed up once again with Fotomoto PH to turn the Paseo de Roxas underpass into a striking public gallery. Through the “Underground” photo exhibition, part of 10 Days of Art, everyday city transit is reimagined as an immersive art destination powered by Samsung The Frame.
Running until March 7, 2026, the exhibit invites commuters to pause, reflect, and reconnect with the stories woven across the Philippine archipelago.
“Underground” Brings Filipino Stories to the Streets
Mounted at the busy Paseo de Roxas Underpass, the “Underground” exhibition showcases evocative photographs that explore connections between people, places, and shared memories across the country.
Instead of traditional printed displays, the works are presented using Samsung The Frame TVs. The result is a vivid, gallery-level visual experience in an unexpected urban setting. Commuters walking through the underpass encounter richly detailed images that feel alive, encouraging them to slow down and see fragments of their own realities reflected on screen.
This marks Samsung’s second collaboration with Fotomoto PH, reinforcing the brand’s commitment to supporting Filipino creativity beyond the confines of the living room.
How Samsung The Frame Elevates Public Art
At the heart of the exhibition is the Samsung The Frame, a television designed to function as both a high performance display and a sophisticated art piece.
Powered by Samsung QLED technology, The Frame delivers vibrant, true to life visuals with Pantone Validated ArtfulColor. Its Matte Display minimizes glare and reflections, ensuring that even in the bright and dynamic environment of Makati’s business district, viewers can appreciate textured details clearly.
Samsung Vision AI further enhances the experience by intelligently optimizing picture quality for more realistic and immersive visuals. When not actively streaming content, The Frame switches to Art Mode, transforming into a personal gallery display.
Users also gain access to over 370 free art pieces annually through the Samsung Art Store, offering selections from prestigious galleries worldwide. With a built in Motion Sensor, the screen activates only when someone is present, making it both energy efficient and responsive.
Designed to Blend Seamlessly into Any Space
Beyond performance, The Frame stands out for its design.
Its slim profile allows it to hang flush against the wall, closely resembling a traditional framed artwork. Customizable bezels let users tailor the look to match their interior style or the artwork displayed. The adjustable TV stand adds flexibility, making it easier to accommodate soundbars or other home devices.
Whether installed in a home or displayed in a public space like the Paseo underpass, The Frame adapts to its environment while maintaining a refined aesthetic.
Technology Meets Culture in the Heart of Makati
The collaboration between Samsung and Fotomoto PH demonstrates how technology can democratize access to art. By bringing gallery quality photography into a public underpass, the exhibit makes cultural experiences accessible to a wider audience without admission fees or formal settings.
It transforms a routine commute into a moment of reflection.
If you are in Makati, take a few extra minutes to walk through the exhibit before March 7, 2026. The “Underground” photo exhibition is open to the public and free to experience.
For more details about Samsung The Frame and other Vision AI TVs, visit Samsung’s official website.