Smart home upgrades just got more exciting for Filipino households. With technology becoming an essential part of everyday living, finding reliable, future-ready appliances matters more than ever. That’s exactly what shoppers can expect as TCL Electronics teams up with Automatic Centre to bring next-level home solutions closer to local communities.
A Milestone Partnership in Mandaluyong
The collaboration officially launched on March 25 at the Automatic Centre Sheridan branch in Mandaluyong, marking a significant step for both brands. TCL, known globally for its innovation in TVs and air conditioning systems, is now expanding its presence through one of the country’s most established appliance retailers.
TCL Philippines CEO Peter Chen shared that the partnership represents a meaningful milestone, emphasizing their respect for Automatic Centre’s decades-long legacy. He highlighted their shared goal of bringing cutting-edge technology directly to Filipino homes through this collaboration.
Bringing 70 Years of Retail Excellence Into the Future
For Automatic Centre, this partnership signals a new chapter. With over 70 years in the industry, the brand continues to evolve by introducing smarter and more innovative product offerings.
Marketing Head Pearl Parlada described the launch as a transformative step for the Sheridan branch. She explained that this is only the beginning, with more developments planned to enhance the appliance shopping experience for their loyal customers.
Inside the TCL Smart Home Experience
The launch event itself was more than just a ribbon-cutting. Guests were immersed in a full smart home experience that showcased TCL’s latest innovations.
Attendees were guided through curated displays featuring smart TVs, energy-efficient air conditioners, and modern home appliances designed to blend style with functionality. The walkthrough offered a closer look at how these technologies can simplify daily routines while elevating home living.
Key leaders from both companies were present to celebrate the partnership, reinforcing the shared vision of making advanced home technology more accessible in the Philippines.
Limited-Time Deals You Shouldn’t Miss
To celebrate its official debut, TCL is rolling out a limited-time promo that makes upgrading your home even more tempting. From March 25 to April 5, shoppers can enjoy major discounts on TCL’s lineup of TVs, air conditioners, and smart appliances at Automatic Centre branches.
It’s a great opportunity for anyone planning to refresh their home setup with reliable and globally recognized tech without stretching their budget.
This partnership reflects a growing shift toward smarter, more connected living spaces in the Philippines. By combining TCL’s innovation with Automatic Centre’s trusted retail presence, consumers now have easier access to products that enhance comfort, convenience, and efficiency at home.
As TCL Retail Manager Jay-R Calubaquib shared, this launch is just the start of a broader rollout of innovations. More developments are expected in the coming months, giving shoppers even more reasons to stay tuned.
Why You Should Check It Out
If you’ve been thinking about upgrading your home, this is the perfect time to explore what smart living really looks like. Visit the Automatic Centre Sheridan branch to experience TCL’s latest lineup firsthand and take advantage of the ongoing promos. With technology evolving quickly, investing in smarter appliances today can make everyday living easier and more efficient.