For two decades and counting, Samsung has remained the name to beat in the television industry.
The global tech giant has once again secured its place as the world’s No. 1 TV brand, marking an impressive 20 consecutive years at the top. According to market research firm Omdia, Samsung held a 29.1% share of the global TV market in 2025, reinforcing its long-standing dominance across premium and next-generation display categories.
For anyone planning a home entertainment upgrade, this milestone is a strong reminder of why Samsung continues to be a trusted household name.
Two Decades of Leadership in the Global TV Market
Samsung first claimed the top spot in 2006 and has maintained that position every year since, based on global revenue share.
The company’s continued success is largely driven by its strength in premium and ultra-large televisions. In the premium segment priced above $2,500, Samsung captured a commanding 54.3% market share, powered by its Neo QLED, OLED, and lifestyle TV lineup. It also led the category above $1,500, holding 52.2% market share.
As SW Yong, President and Head of the Visual Display Business at Samsung Electronics, shared, consumers often choose a television brand they can rely on for years, and this 20-year run reflects the trust Samsung has built through innovation and engineering excellence.
The Innovations That Changed How We Watch TV
Samsung’s rise to the top has been shaped by several game-changing releases that helped redefine the TV experience.
From Design Icon to Smart Entertainment Hub
It all began with the iconic Samsung Bordeaux TV in 2006, a design-forward television that helped Samsung first reach No. 1 globally.
A few years later, the company accelerated the shift to LED TVs, introducing slimmer and more energy-efficient displays that quickly became the new standard.
By 2011, Samsung helped transform televisions into connected lifestyle devices with the launch of its Smart TV platform, turning the living room screen into an all-in-one entertainment hub for streaming, apps, and more.
Lifestyle TVs That Blend Into the Home
One of Samsung’s most notable moves in the lifestyle space was the launch of Samsung The Serif in 2015, a TV designed to feel like part of the home’s interior aesthetic rather than just another gadget.
This was followed by Samsung The Frame in 2017, which pioneered the art TV category by transforming the screen into a customizable digital art display when not in use.
For lifestyle-focused homeowners and design lovers, these innovations helped make televisions a stylish part of modern interiors.
Raising the Bar in Premium Picture Quality
Samsung also continued to lead in picture technology.
Its Samsung QLED TV lineup introduced quantum dot technology for richer colors and enhanced brightness, while later launches such as 8K TVs pushed resolution standards even further with over 33 million pixels, four times the detail of 4K.
In 2020, the company introduced Samsung MICRO LED TV, setting new standards for contrast, brightness, and color precision in ultra-large screens.
What’s Next for Samsung TVs
Looking ahead, Samsung continues to strengthen its premium TV lineup with expanded Mini LED, OLED, Neo QLED, and Micro RGB offerings.
The brand is also investing heavily in AI-powered TVs, integrating intelligent processors that optimize picture quality, sound, and personalization in real time.
This means viewers can expect smarter performance, better brightness control, and more tailored entertainment experiences across different screen sizes and budgets.
Twenty consecutive years at No. 1 is not just a statistic. It reflects long-term consumer trust, consistent innovation, and a product lineup that evolves with how people live and watch.
If you’re considering upgrading your living room setup, Samsung’s continued leadership makes it one of the strongest brands to watch, whether you’re after a sleek lifestyle TV, a cinematic OLED display, or a smart AI-powered screen.