Managing chronic illnesses isn't just about taking medication. It also requires consistent guidance, healthier daily habits, and access to the right support system. For many Filipinos living with conditions like diabetes, hypertension, and cardiovascular disease, staying on track can be challenging without ongoing care.
To make long-term health management more accessible, MediCard Philippines, the healthcare arm of AIA Philippines, has enhanced its Livewell Lifestyle Management Program. Powered by the AMPED app and developed in partnership with Singapore-based health technology company Amplify Health, the program combines expert medical guidance with digital health tools that members can access anytime and anywhere.
A Personalized Lifestyle Management Program for Chronic Conditions
Rather than focusing solely on treatment, the MediCard Livewell Lifestyle Management Program takes a holistic approach to wellness by helping members build healthier routines that support long-term disease management.
The program is designed for individuals living with chronic conditions such as diabetes, hypertension, and heart disease, providing personalized care plans that fit their daily lifestyle.
According to MediCard CEO Julian Mengual, the goal is to make healthcare support more practical and easier to access.
"Livewell is designed to give MediCard members timely, personalized support whenever they need it. It helps individuals achieve their health goals in ways that are practical and relevant to their daily lives, while delivering a more seamless and accessible care experience."
What Members Can Expect From the Livewell Program
Through the AMPED mobile app, members receive ongoing guidance from a team of healthcare professionals while monitoring their health progress in one convenient platform.
Key features of the program include:
- One-on-one video consultations with healthcare professionals
- Unlimited text-based coaching for continuous support
- Direct access to a lead registered dietitian
- AI-powered meal logging and food ratings
- Activity and sleep tracking
- Personalized wellness goals
- Health insights, including biomarker trends, weight updates, and progress reports
Adding to the personalized experience, all Livewell coaches are based in the Philippines and provide support in both English and Tagalog, making communication more comfortable and relatable for members.
Real-Life Support That Makes a Difference
The value of the program becomes even clearer through the experiences of its participants.
One member living with diabetes shared that joining Livewell came after a health scare that made her realize she needed professional guidance despite being a healthcare worker herself.
"I tried to manage my nutrition on my own but failed and I fainted. I thought of my son, and I realized that even though I'm a nurse, I needed a professional nutritionist who could check my weight, daily needs and nutritional requirements to formulate the right diet for my condition."
Since enrolling, she has worked closely with MediCard's doctors and nutrition specialists to develop healthier habits tailored to her specific medical needs.
Combining Technology With Human Care
While digital health tools play an important role, MediCard believes meaningful patient relationships remain at the heart of successful lifestyle management.
Registered Dietitian Emma Perida explained that setting realistic goals and maintaining regular communication help patients stay committed to healthier habits.
"Patients stay consistent because of the milestones we set together. When the goals and expected results are clear, they follow through. And as they go along, we continue to support them, communicate with them, and follow up. They know we care."
Meanwhile, Dr. Mary Joanne Ramos, MediCard's Head of Medical Governance and Capability, emphasized that sustainable health improvements rely on what she calls the "three C's."
"It must be continuous, consistent, and complete. Continuous effort, consistent good habits, and complete adherence to medication and follow-ups are what truly move patients toward better health."
These principles are reinforced throughout the program through personalized coaching, regular progress tracking, summary reports, and continuous follow-ups.
Bringing Wellness Beyond the Clinic
To introduce the enhanced program, MediCard launched the Livewell Expedition, a three-day wellness event held at its offices.
The immersive experience allowed participants to explore different health stations featuring blood tests, medical consultations, personalized health assessments, and wellness booths offering practical health resources and products.
Since then, MediCard has expanded the initiative through roadshows across the country, bringing similar wellness experiences to several of its corporate partners and making preventive healthcare more accessible to employees.
Supporting Healthier Lives Through Personalized Care
As healthcare continues to embrace digital innovation, programs like MediCard Livewell demonstrate how technology and personalized coaching can work together to improve long-term wellness.
By combining expert medical guidance, nutrition support, digital tracking tools, and continuous encouragement, the program empowers members to build healthier habits that last. Whether someone is newly diagnosed with a chronic condition or looking for better ways to manage an existing one, having access to a structured support system can make the journey toward better health more achievable.