Music, technology, and local creativity took center stage as LG Electronics Philippines introduced its latest LG xboom AI speaker lineup at LG xboom AI: The Future Sounds Powerful, held on November 7, 2026, at the SM Mall of Asia Music Hall in Pasay City.
Built around the theme “Global Sound, Local Soul,” the event brought together international artists, Filipino performers, and aspiring musicians for a showcase that went beyond product demonstrations. It also highlighted how music can connect people and provide a platform for creative expression.
A notable part of the event was the presence of internationally recognized K-pop artist Sandara Park, who joined the celebration and shared her personal connection to music. The showcase also drew on the creative collaboration between LG xboom AI and global music artist will.i.am, whose involvement has helped shape the brand's direction.
LG xboom AI introduces its latest speaker lineup
At the center of the showcase was LG's latest xboom AI lineup, featuring the xboom AI Power 9000, Power 7000, and Power 5000, alongside other speakers in the series.
Guests had the opportunity to explore the products through dedicated displays and hands-on demonstrations. Interactive areas for karaoke, dancing, gaming, and other activities gave attendees different ways to experience the role of sound in everyday entertainment.
For LG, the event was also an opportunity to connect its audio technology with the way Filipinos enjoy music, whether at home, with friends, or during shared celebrations.
“One thing I admire about the Philippines is how naturally music brings people together. Whether it’s families singing at home, friends celebrating, or young artists sharing their talent, there’s a genuine love for music here that’s inspiring to see,” said Yongwoo Park, Product Director of LG Electronics Philippines.
“With LG xboom AI, we want to be part of those moments by bringing powerful sound experiences to more people while supporting the creativity and passion that make the Filipino music scene so special,” he added.
Sandara Park and YGIG bring music to the stage
Sandara Park introduced the LG xboom AI experience to local audiences and spoke about her personal connection to music during the program.
P-pop girl group YGIG also performed, adding a local music highlight to the event. Their appearance complemented the showcase's focus on bringing together established performers and emerging Filipino talent.
Jericho Roces named the first LG xboom IDOL
One of the event's highlights was the inaugural LG xboom IDOL pop star competition, which gave aspiring performers from different parts of the Philippines an opportunity to showcase their vocal abilities.
Five finalists took the stage:
Glessil Ann Galigao Tan of Tagbilaran
Roxanne Orapa Jamora of Davao
Jayne Raizel T. Sajulla of Iloilo
Jericho Roces of Manila
Rachel Ann Clement of Subic
The finalists performed before a panel of guest judges that included Sandara Park, Filipino singer Yael Yuzon, and concert director Paolo Valenciano.
At the end of the competition, Jericho Roces was named the first LG xboom IDOL and recognized as “The Best xboom Pop Performer.”
The competition added a talent-development element to the event, giving local performers a platform alongside the established artists who joined the celebration.
LG supports Tuloy Foundation's creative programs
LG also extended its support for young people through a donation of LG xboom AI products to Tuloy Foundation, represented at the event by Mr. Jose Perez.
The initiative aims to support the foundation's programs and encourage more young people to explore their interests in music and the arts.
It was another way for the event to connect its celebration of sound with opportunities for creative expression beyond the stage.
A meeting of global sound and local talent
Held in partnership with Billboard Philippines as its official music media partner, LG xboom AI: The Future Sounds Powerful brought product innovation, live entertainment, and emerging Filipino performers together in one event.
The showcase reflected LG's effort to build a stronger connection between its audio products and local music culture. By featuring international and Filipino artists, introducing its latest xboom AI speakers, and providing a platform for aspiring performers, LG placed music and community at the center of the experience.
For Filipino audiences, the event offered a look at the latest LG xboom AI lineup while celebrating the artists and emerging voices that continue to shape the local music scene.