There’s something about the Christmas season that never fails to warm my heart — the carols, the lights, the smiles of people soaking in the magic. And this year, SM City Masinag officially kicked off the holidays in grand fashion with “A Holiday Symphony,” a Christmas launch and lighting ceremony.
As I entered the atrium that afternoon, it was impossible not to be swept up in the festive glow. Every corner shimmered with red ribbons, golden glimmers, and the nostalgic red-and-green palette we all associate with Filipino Christmases. It wasn’t just a mall event, it felt like a joyful reunion with everything we love about the season.
A Wonderland in Rizal
The SM City Masinag Atrium was completely transformed into a dazzling holiday wonderland. The towering Christmas tree sparkled under the lights, surrounded by cheerful decor that perfectly balanced classic elegance with modern sparkle. VIPs from Rizal LGU, SM executives, and families from the community gathered together all smiling as the countdown to the tree lighting began.
And when the lights finally flickered on? Goosebumps. The crowd gasped in unison, and for a moment, everything felt perfectly in sync like we were part of a magical symphony of light, laughter, and Christmas spirit.
Mascots, Music, and the Magic of Giving
Of course, what’s a Christmas celebration without a little cuteness overload? Kids in adorable costumes took the stage with their charming smiles, spreading pure joy all around. Then came the Holi Squad, SM’s beloved, chubby, candy-colored Christmas mascots wobbling their way into everyone’s hearts.
With their rosy cheeks, jiggly bellies, and giant Santa hats, the Holi Squad was impossible to resist. They posed for selfies, and turned the event into one giant photo op. Honestly, they’re the kind of mascots that make both kids and adults grin from ear to ear, a true walking symbols of happiness.
Holiday Cheer That Gives Back
And just when I thought the night couldn’t get any more heartwarming, out came the stars of the season: the Besties of Joy 2025!
Nana – the bestie who embodies kindness.
Rumi – the dreamer who inspires creativity.
Hannie – the gentle reminder to always be grateful.
Tala – the bringer of light and laughter.
With plushies at just ₱330, the Besties of Joy are an affordable yet meaningful way to celebrate the holidays. Plus, knowing that each purchase helps brighten another child’s Christmas makes it even more special. Every Bestie comes with a twin to share with children from selected beneficiaries. You’re not just buying a toy; you’re spreading love and joy this Christmas.
It’s the perfect gift-with-a-heart whether for your kids, pamangkins, or even your own inner child. These adorable plushies are available from October 25 to December 25, 2025 at select SM Supermalls and Toy Kingdom.
Why I love SM Masinag's A Holiday Symphony
Watching families take photos by the Christmas tree, kids giggling at the Holi Squad, and parents holding plushies for their little ones reminded me why I adore attending events like this. SM City Masinag doesn’t just decorate a space; it creates an experience.
The launch felt inclusive, heartwarming, and genuinely joyful. It's the kind of celebration that reminds you what Christmas is really about: togetherness, kindness, and sharing happiness.
And if you’re planning your next Christmas shopping day, SM City Masinag is the perfect stop from the festive decor to the joyful vibe, it’s a guaranteed mood booster for anyone ready to embrace the season.
As someone who’s been to many mall events, this year’s “A Holiday Symphony” at SM City Masinag truly hit all the right notes. It’s not just about the lights or the decor, it’s about the joy it brings to every person who walks through those festive halls.
Whether you’re there to shop, take photos, or simply soak in the Christmas magic, one thing’s for sure: you’ll leave with a heart full of holiday cheer.
So grab your family, visit SM City Masinag, and don’t forget to Hug a Bestie, Share its Twin! The season of giving is officially in full sparkle mode!